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Interactive screens and virtual reality in the auto dealer showroom (Motor Trader)

Digital displays are able to convey much more in a short glance than traditional paper-based displays. Not only does this allow dealers to present details of the same depth as online – or better, it also allows them to satisfy the growing depth of information consumers now expect access to, some of which has become a legal requirement. […]

motortrader.com
Wed, May 31, 2017 at 6:35 PM

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The Manufacturers’ Guide to InfoComm 17 (AVInteractive)

InfoComm 2017 is poised to be the largest incarnation of the annual gathering to date, with projections from InfoComm International of 40,000 attendees from 100 different countries, 1,000-plus exhibitors, 24 audio demo rooms, and a half-million square feet of exhibit space. For even the speediest among us, that’s just too much to cover in the limited time of the show. […]

avnetwork.com
Wed, May 31, 2017 at 6:32 PM

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How digital signage and other tech enhance in-store experience (DSConnection)

Bringing your omnichannel campaigns to life through internal digital screens and video walls allows an engaging brand extension in your physical retail environments. Moods, colors, lifestyles and stories can be told through screens that display different content or combine to deliver large-scale videos and visuals. […]

digitalsignageconnection.com
Wed, May 31, 2017 at 5:36 PM

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YESCO Outdoor Media President Inducted Into the OAAA Hall of Fame (PRNewswire)

Patrick O'Donnell, president of YESCO Outdoor Media, was inducted into the Outdoor Advertising Association of America (OAAA) Hall of Fame. Pat was honored by the association for his contribution to the growth of the out of home industry during a career that has spanned more than 35 years. […]

prnewswire.com
Wed, May 31, 2017 at 5:08 PM

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How to DOOH: To Voucher or not to Voucher, what is the Offer? (JCDecaux)

Voucher campaigns are an established marketing tool for brands to increase product awareness and quickly boost sales. But engaging OOH voucher campaigns also allow brands to build trust, achieving the delicate balance between access and exclusivity and reinforcing a desired brand perception. […]

jcdecaux.com
Wed, May 31, 2017 at 5:00 PM

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16:9: The Healing Powers Of The F-Bomb In Digital Signage

Guest Post: Luis Villafane, Maler I love the English language, and I have a particular affection for the F word. It gives so much more meaning to my constant bitching that it is really hard to not use it. F this, F that … it’s just wonderful. […]

sixteen-nine.net
Wed, May 31, 2017 at 10:11 AM

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16:9: Analyst: Cineplex’s Digital Signage Business Should Hit $60M In 2017

Via Business In Vancouver The guys who operated for years as EK3 were notoriously low-key and tight-lipped about what who they worked with and how they were doing, but in the wake of being acquired in 2013 by the Canadian cinema chain Cineplex, there’s more information coming available. […]

sixteen-nine.net
Wed, May 31, 2017 at 8:21 AM

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The most impressive digital signage screens in the world (Maler)

Billboards have been part of the urban landscape of many cities and roads. But consumers are increasingly immunes to static advertising and marketers are forced to take more creative and innovative ways to enhance their impact. Creativity fosters advertisement, but also size (always) matters. […]

malerdso.com
Wed, May 31, 2017 at 7:49 AM

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BBC: A large Elonex-operated digital billboard outside of Liverpool One shopping centre ‘hacked’

"We suggest you improve your security. Sincerely, your friendly neighbourhood hackers," a message on the screen read. It was posted on a large outdoor display at the Liverpool One shopping centre in the city. […]

bbc.com
Tue, May 30, 2017 at 6:28 PM

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A-Z of creative guidelines for OOH: Accuracy, boldness, clarity (Media Online)

Advances and innovations in technology have given advertisers the tools to create innovative and complex imagery in their creative applications for out of home (OOH) advertising. Nevertheless, the requirements for good OOH remain the same, beginning with the ABCs of accuracy, boldness and clarity. […]

themediaonline.co.za
Tue, May 30, 2017 at 6:25 PM

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AdWeek: Underwood Campaign Billboard Is Defaced as Sign of Dire Distress in Latest Netflix Stunt

Over the weekend, Netflix added to its list of fun advertising stunts for HOC by posting a faux-guerrilla video of someone defacing a Frank/Claire “Together we are strong” billboard by graffiti-ing an upside-down flag on it. […]

adweek.com
Tue, May 30, 2017 at 5:51 PM

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Outdoor Advertising Show Features UHF, NFC RFID Technologies (RFID Journal)

The system at the OAAA trade show enabled attendees wearing smart badges to be recognized and greeted on a digital display as they entered, and to access content about the show and local points of interest by tapping a phone against the badges. […]

rfidjournal.com
Tue, May 30, 2017 at 5:47 PM

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Outfront Media launches “Wonderful Indonesia” campaign on Times Square digital billboards (PRNewswire)

Three billboards went live on May 1st and 29th respectively, and will be on display throughout the month of June, coinciding with the high summer travel season. This particular deployment is set in three key locations: 7th Avenue & 48th Street, 5 Times Square & 41st Street and 727 Seventh Avenue between 48th & 49th Street. […]

prnewswire.com
Tue, May 30, 2017 at 5:45 PM

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Global trends: Traditional media still dominant as mobile growth slows (NetImperative)

The study, from Zenith Media, indicates that traditional media will account for 69% of global media consumption in 2017. Meanwhile mobile Internet use will rise to 26% of global media consumption in 2019, up from 19% in 2016, but still falling short in dethroning traditional media such as newspapers, magazines, broadcast TV, radio, Cinema and outdoor advertising. […]

netimperative.com
Tue, May 30, 2017 at 5:36 PM

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Why Norton Advertising donates digital billboard space to #SaveTogether campaign (Billboard Insider)

Full disclosure: I grew up in a family where “a good year” was defined in part when dad bagged an elk out West. When my father, Tom, trekked into remote mountain areas of Colorado, with an elk-hunting permit, mom would hike with him. We all have a stake in animal preservation, especially hunters. […]

billboardinsider.com
Tue, May 30, 2017 at 3:46 PM

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