Raw Feed & Search

Out of home advertising makes NPR’s “How I Built This” (Billboard Insider)

Mycoskie called Van Wager and learned the sign rented for $85,000/month. So I’m thinking, hold on, that means that building owner is making over a million per year just by renting the side of that building…and I thought there’s no costs…this is incredible…This reason I came up with in my mind was it had to be ego driven. […]

billboardinsider.com
Fri, Jun 2, 2017 at 1:43 AM

Permalink

DOOH network success: Marc Kidd on bringing his Dad’s winning formula to Captivate (Media Village)

We knew we could deliver highly targeted campaigns by market, individual building and preferred audience. We can target by the most sought- after companies, job titles and age groups, including Fortune 500 companies, advertising agencies, C-suite executives, accountants and Millennials. There are media brands who are targeting media buyers, creative agencies and marketers. […]

mediavillage.com
Fri, Jun 2, 2017 at 1:10 AM

Permalink

Smart Linear: Effective dynamic DOOH campaigns don’t have to be costly or time-consuming to create (Grand Visual)

Before I go into details, I want to point out that smart linear is still a linear campaign. No flash files, media owner testing or live feeds needed. It’s just a smarter type of linear. […]

grandvisual.com
Thu, Jun 1, 2017 at 11:42 PM

Permalink

San Francisco Gate: France Scares Jaywalkers With Interactive Billboards

France is freaking out its jaywalkers — to protect them. An ad agency created interactive billboards for France’s road safety organization. When people walked against the red light, they heard screeching tires. […]

sfgate.com
Thu, Jun 1, 2017 at 6:46 PM

Permalink

Digital Lifts Lackluster UK OOH Ad Spending in Q1 2017 (eMarketer)

Digital out-of-home (DOOH) advertising got off to a fast start in the UK this year, surging 28% compared with Q1 2016. The segment’s performance buoyed an otherwise flat UK out-of-home (OOH) advertising market. DOOH spending for the quarter totaled £107 million ($144.4 million), according to OOH advertising trade group Outsmart and PricewaterhouseCoopers (PwC). […]

emarketer.com
Thu, Jun 1, 2017 at 6:34 PM

Permalink

Posterscope AU MD Bryan Magee: OOH advertising has hurdles to overcome to ensure further growth (AdNews)

Perhaps the biggest opportunity for the industry in the next few years is programmatic. However, before we get carried away and rush off into a world of full programmatic, the first thing the industry needs to be able to do is automate a booking. It’s great to see Adshel and The Rubicon Project working together but there is much work to be done with both agencies and suppliers. […]

adnews.com.au
Thu, Jun 1, 2017 at 6:32 PM

Permalink

What marketers need to know about smart cities and the role of DOOH (eMarketer)

Dave Etherington, Intersection's chief strategy officer, told eMarketer that incorporating paid media models into smart-city development is key to helping fund new technologies and services. “With these advertising contracts, we’re able to introduce not just increased advertising revenue for cities, but we can bring in new technologies and innovation. […]

emarketer.com
Thu, Jun 1, 2017 at 6:31 PM

Permalink

Healthcare DOOH network Outcome Health (formerly Context Media) gets valuation of $5 billion, raises financing (Outcome Health)

Outcome Health operates a network of digital screens in 231,000 physicians' offices. The company has announced a financing round valuing the company at $5 billion pre-money, to expand its impact from 20% to 70% of all U.S. physician practices by 2020. […]

Thu, Jun 1, 2017 at 6:31 PM

Permalink

Porn hack raises questions regarding OS and digital signage security (DSToday)

This past week, the media's been abuzz with the recent hacking of digital signage kiosks in Washington D.C.'s Union Station. The simple fact that adult-oriented content was displayed nefariously in a public space frequented by people of all ages is cause for concern. And while this particular incident makes for catchy headlines, it underscores the (often overlooked) importance of security. […]

digitalsignagetoday.com
Thu, Jun 1, 2017 at 6:20 PM

Permalink

Mood Media Corporation completes sale of its BIS division to Econocom for USD 20.2 million (StockHouse)

Mood Media Corporation (TSX:MM) has completed its previously announced sale of BIS to digital transformation design company, Econocom. BIS is a European leader in Audio/Visual, Video and ICT integration that specializes in AV and ICT solutions, conference systems, digital signage and room management. […]

stockhouse.com
Thu, Jun 1, 2017 at 5:55 PM

Permalink

Twitter relaunches dynamic DOOH campaign for election time (Campaign)

The latest campaign will run across digital out-of-home in a "more dominant" fashion, O’Reilly said. The activity will also target niche-interest categories with pre-roll ads on YouTube and display ads on Spotify. […]

campaignlive.co.uk
Thu, Jun 1, 2017 at 2:42 PM

Permalink

16:9: Diversified Acquires Portland-based AV Integrator CompView

Diversified is continuing its brisk march to become the largest pro AV and signage systems integrator in North America (if it’s not already) with news today of its acquiring CompView. The Beaverton, OR (Portland) integrator was listed as a top 15 integrator in the US, and gives Diversified an expanded customer base and talent in eight locations. […]

sixteen-nine.net
Thu, Jun 1, 2017 at 1:51 PM

Permalink

Will General Data Protection Regulation (GDPR) impact my digital out-of-home campaign? (Campaign)

Essentially, building brand fame through mass awareness is what sits at the heart of OOH. We don’t pinpoint consumers down to their IMEI number or try to ascertain how many cats they have. In all honesty, if GDPR protects consumers from being followed around the internet by that pair of trainers they searched for two months ago, then I can’t see that as a bad thing. […]

campaignlive.co.uk
Wed, May 31, 2017 at 7:20 PM

Permalink

Driverless cars: The death knell for roadside billboards? (Media Online)

So what does this disruptive technology mean to the OOH industry? Since drivers will no longer be focused on managing the multiple tasks needed while operating a vehicle, some commentators believe that AVs could allow a driver to engage more fully with their surrounding environments. […]

themediaonline.co.za
Wed, May 31, 2017 at 6:51 PM

Permalink

Adshel and ARN’s synchronised road safety DOOH campaign delivers results (BandT)

In an Australian market-first, the businesses used cross-platform synching to target motorists throughout Perth with messages via both their radio and outdoor advertising digital panels. Campaign creative ran across the Adshel Live digital network over a three-week period, with seven creative executions on rotation in 14 locations throughout the Perth CBD. […]

bandt.com.au
Wed, May 31, 2017 at 6:39 PM

Permalink