Out of Home advertising can lead the media industry as digital transformation moves from the digitisation of analogue media – “digital as a screen I can go to” – to the reinvention of traditional media – “digital coming to where I already am. […]
Parsons pointed out digital out of home screens had a capability that television lacked – data. “What happens with a digital out-of-home screen, that simply cannot happen with a television screen is that between relevance and engagement, we also have and are creating data. […]
Ichiro Jinnai, Director of Out of Home Media Services Division at Dentsu Inc., hosted a panel on Artificial Intelligence in the real world at Advertising Week Asia, with a focus on the ways AI can be monetized. Japan has 10% of its population in the cities, and this is estimated to grow to 50% by 2020. […]
Oled China and Digital Signage 2017 will be held from September 20-22 at Shanghai New International Expo Centre (SNIEC), along with two other UBM Trust flagship events Sign China and LED Chiana 2017. The four concurrent events will bring together 1,300 exhibitors covering 100,000 sqm exhibition space. […]
There’s a new sheriff in town called Organic Light Emitting Diode (OLED), and its capabilities are light years (yes, I said it) ahead of current technology. The color saturation, clarity, off-axis viewing and black levels surpass anything on the market today. Imagine looking up at a ceiling to see images dancing across the air. […]
Whether traditional media ad spending will pick up in the second quarter remains to be seen, but eMarketer predicts only a modest gain in overall ad investment in France for 2017. […]
It found adland professionals – made up of marketers, media buyers, creatives and trade press – have a much greater bias towards social media platforms and out of home than traditional media channels like TV, radio and print. […]
By Ken Klein, Executive Vice President, OAAA Beer. Lots of beer. This prime frontage property – adjacent to “the loop” in Bridgeport, CT – is a microcosm of two national trends in media and consumer tastes. […]
Demand for advanced displays is expected to grow before 2020 Tokyo Olympics. A Tokyo-based company jointly owned by consumer electronics giant Panasonic and major trading house Marubeni has developed a digital signage system capable of showing 8K ultrahigh definition images for the first time in the world. […]
St. Paul, MN-based Tightrope Media Systems has integrated its digital signage content management software with an Apple-centric device management platform that ends up turning little $149 Apple TV set-top boxes into commercial digital signage players. The integration with JAMF, says Tightrope, provides immediate interoperability between Carousel 7.0 and Apple TV. […]
Using technology created by Vehcio, billboards in New York, Chicago, Philadelphia, Atlanta, and four other markets will deliver personalized messages to passing drivers about which side of the intergalactic war their car is on. A driver of a Honda Civic, for instance, may see a message declaring “Attention! Your Honda Civic is an Autobot. […]
Outdoor Media Association (OMA) has opened entries to the 26th Outdoor Advertising Awards. The awards, which take place every two years, celebrate excellence in content and planning in out of home advertising throughout Ireland. The ceremony will take place in the Shelbourne Hotel on Thursday, October 12, with former Today FM presenter Anton Savage acting as MC for the evening. […]
The Ingram Micro Pro/AV Digital Signage team is having an InfoComm Canadian Night next Tuesday at a restaurant and bar on I Drive in Orlando. The event is targeted to Canadians working in in the pro AV and signage ecosystems, and is sponsored by the Canadian Ingram Micro team and vendor partners like Chief, Da-Lite, NEC, Planar & Sharp. There will be cocktails and furious card wapping. […]
Source: Nikkie Asian Review The practical use-cases for 8K digital signage aren’t readily apparent, but a Japanese tech company owned in part by Panasonic is demonstrating just that – suggesting the demand for that is tied to the 2020 Olympics on Tokyo. […]
Côtes du Rhône, France’s second largest AOC wine area, will unveil its new ad campaign: ‘Everyday Sophistication’ on London Underground during London Wine Week (5th – 7th June 2017). […]
