Unfortunately for the German premium trio, as well as other competitors and market players, Tesla launched a production electric vehicle several years ago, and has long become a success story started by its CEO, Elon Musk. […]
Astral Out of Home (AOOH), a division of Bell Media, has introduced Canada's largest single digital screen, measuring more than 26 feet high and more than 188 feet long, at Yonge-Dundas Square in Toronto. Animated in full motion, the new digital wrap delivers a brand-new multi-media experience with stunning, cutting-edge visuals at extremely high resolution. […]
Going to the Cannes Lions International Festival of Creativity is an expensive affair. Entering work in a particular category could cost an agency anything between 475 euros to 1615 euros, which conveniently rules out the work done by smaller agencies in India, which may not have that kind of money to spend. […]
InfoComm 2017 will feature over 1,000 exhibitors, over 46,000sqm of exhibit space and 24 audio demo rooms, and will host an expected 40,000 attendees from 100 countries. That’s a big show by anyone’s standards. Emerging Trends Day. […]
Global Out of Home business association FEPE International has elected Ocean Outdoor Group Chairman Tom Goddard as its new President. FEPE International represents Out of Home media owners, agencies and technology partners worldwide. […]
The show has been ahead of the curve since the inception of digital signage. When one implements a digital signage network, gets it up and running, there can be a case of tunnel vision. […]
According to this week’s Route 23 (R23) data release, JCDecaux now reaches 30% of the UK population via DOOH, delivering a milestone in digital with 600 million viewed impressions per week. JCDecaux has a significant lead with 45% of the market; the nearest competitor coming in at 17%. […]
Shoppers are choosing where they complete purchases – and if a retailer doesn't create a satisfactory customer experience, including in-store e-commerce options, shoppers will take their wallets elsewhere. Who's doing it right? New York & Company is one national retailer that is converging online and in-store selling by introducing self-service kiosks in select stores throughout the U.S. […]
Many of the digital boards were framed as windows, with the pets jumping up and trying to look out of them. There was also an impressive smartphone integration, where passersby could upload a selfie, have it appear on the ad—and be matched visually with one of the characters from the movie. Some of the ads also hooked into theater schedules to give live screening times. […]
selecting a digital signage provider is the single biggest challenge facing end-users. Ah… what about cost, lead times, installation and return on investment you might ask? We're not disputing these, but get your choice of provider right and these challenges won't be an issue. […]
At booth #781, Mvix will be showcasing XhibitSignage, their content-rich digital signage software that won the 2017 DIGI Award for Best Digital Signage Software. The company will also display their video wall solutions as well as their content creation suite for digital signage projects. […]
Hijacked, created by oOh!media in 2014 to provide a platform for advertisers to connect with the hard to reach University students, amplified the online content written by students for students across oOh!'s digital screens on University Campuses across the country. […]
ZetaDisplay AB has entered into an agreement to acquire Seasam Oy, second largest supplier of digital signage in Finland Acquisition is being financed through new loans in amount of Msek 29.3, a note issued by sellers in amount of msek 9.8, and msek 4.9 form of newly-issued common shares. […]
This is a massive LCD video wall – maybe 16 wide by 3 high – in a corridor of a high speed rail station in Seoul, as spotted in LinkedIn from Sungwon Kim. No other details. The scale is impressive. […]
OAAA Chairman Sean Reilly and OAAA President & CEO Nancy Fletcher Present the US OOH Industry Positioning Story to the 58th FEPE Congress June 8, 2017 Stockholm, Sweden Nancy Fletcher Let me begin by reporting that the US OOH industry is doing well: In 2016, US industry revenue hit an all-time high of $7.6 billion. […]
