H2O approached us looking for a Digital Signage solution. They were in the planning stages of refurbishing their site at Birmingham’s iconic Bullring Shopping Centre. They had been using traditional printed signage, illuminated light boards and a sandwich board on this site. […]
A closer look at some of the uncommon and boldly futuristic presentations lined up for InfoComm 2017 in Orlando, Florida. Augmented Reality; Future Tech; Preparing for Data-Driven AV; 3D Printing in AV. […]
At just 0.8mm thin, the 30mm Pixel Pitch display can be installed on any existing glass surface using its self-adhesive transparent film, making it easy to install with minimal construction required. […]
One way that many retailers are looking to establish an engaging environment and improve the consumer experience is through digital signage. Similarly, intelligent digital signage is becoming an increasingly popular way to engage employees within a business. […]
Vodka brand Smirnoff is trolling US President Donald Trump in its latest out-of-home campaign. From 72andSunny New York, the campaign mocks the ongoing investigation around Trump's ties to Russia, with the tag line, “Made in America: But we'd be happy to talk about our ties to Russia under oath”. […]
There’s a well known joke about a tourist in who, while lost in the windy backlands of deepest rural Ireland is lucky to find a passerby herding sheep along the single track lane. Winding down the window, he gratefully asks the way to Dublin. […]
E Ink has added more colors to that programmable Prism technology that can be used to make things like feature walls in lobbies changeable. The Taiwan-based company says Prism will be available in seven paint-like colors that can switch out even using just a battery. […]
We now turn our attention to the 80+ training sessions on the schedule and get the views of some US-based integrators and consultants. On Thursday 15 June, from 10:30 to 12:00, Matrox will be offering a session entitled ‘Applications of IP-based AV Technologies in Education’. […]
Amsterdam, one of our global village’s great melting pots, recently rolled out a very interesting billboard campaign for its diverse populace around the Halal Fried Chicken business—the European fried-poultry-slinging equivalent of America’s Kentucky Fried Chicken (also enjoying an advertising renaissance these days). […]
Out of Home (OOH) Continues to Blur With Retail Tech. Defining the OOH Media and Retail Tech Industries chart. Global OOH Media Spending. Continued OOH Innovation within Media Landscape. The Growing Role of Mobile in DOOH. Location-Based Data is Changing OOH. Cell Site Leasing: Major Opportunity for OOH Media Owners. […]
interior of an empty modern courtroom Atlanta LED manufacturer NanoLumens has filed four patent infringement lawsuits against competing companies it says are marketing knock-offs of its flexible LED display panels, called nixels. […]
When I speak of Business Intelligence, I mean specifically the customer’s sales transaction data which can be mined to provide insights into the correlations that exist between products and the specific triggers that entice someone to make a purchase. This kind of analysis needs to be used to build an objective based advertising strategy. […]
Clear Channel will be showing off 'Le Grand Screen,' one of the largest smart billboards in the world on the roof of Le Grand Hotel during Cannes Lions. Clear Channel Outdoor will also show its smaller digital smart screens around the Croisette. […]
Twitter relaunched its dynamic out-of-home and digital campaign that tracks trending topics in real time on 5 June - in time for the general election. The dynamic out-of-home and digital campaign first launched in November 2016 and ran for a second time in March this year. […]
India is a very challenging OOH market because of its fragmentation and because we still need to put a lot of core data sources in place. China is another such challenging market in terms of resources available for standardisation and planning. […]
