The city makes almost $4 million per year from fees charged to outdoor advertising companies such as Clear Channel, Outfront Media and Wagner that earn billions from businesses seeking to get their messages and products in front of consumers. […]
In rough numbers, Hickman estimated that the number of billboards on North Carolina highways has declined over the past 30 years from about 10,000 to somewhere between 7,500 and 7,600 today. […]
Marrying digital with the outdoor display infrastructure is just one example of how advertisers are pushing the pedal to the metal when it comes to brand messaging in outdoor. Be it life-size models of products that leap out of hoardings or photographs that light up when one comes close, the OOH segment is pushing the boundaries when it comes to communication. […]
Chinese display manufacturers make and market container ship-loads of TVs for the North American consumer market, but they haven’t really shown up in the commercial display market and digital signage. […]
It was readily apparent to just about anyone that the big InfoComm pro AV trade show down in Orlando this week would include a lot of exhibit hall real estate filled up by LED display manufacturers. But I’ve never seen as many of them as I saw here – not even at the version of InfoComm staged right in China. […]
By William Eccleshare, Chairman & CEO of Clear Channel International – one of the world’s largest out-of-home media companies. When Theresa May called a snap election on 18th April, the public weren’t the only ones surprised by the announcement. […]
Sony has become the first B2B manufacturer to move completely to 4K with the introduction of a new line-up of nine 4K HDR BRAVIA professional displays replacing the now discontinued full HD models. Where previously price has been a barrier to moving to 4K, Sony has claimed it is delivering all its new XE8 models at the same price as the discontinued full HD models. […]
After several high-profile hacking incidents recently in the headlines, the question everyone is asking is, “Is DOOH secure?” Why are digital billboards at risk from hackers? Digital billboards are strategically placed to ensure high visibility in busy locations. […]
If you are looking for a one-night stand, HotelTonight wants your business -- and is not embarrassed to say it. Flush with new marketing dollars, the hotel room booking app is running an outdoor campaign targeting local and regional residents in the New York City area rather than long-distance travelers. […]
Consistency, cost savings and customer engagement are just some of the benefits of using digital menu boards at your restaurant. Restaurant owners, regardless of restaurant type, share a common goal – to make customers happy while keeping costs low. Sometimes it seems like the two pieces of this goal are at odds with one another. […]
Reaching nearly 1.5 million commuters a week, the Tullamarine Freeway is one of Australia’s busiest freeways and a gateway from the CBD to Melbourne Airport. The current CityLink Tulla Widening Project will upgrade 24 kilometres of freeway from Melbourne Airport to Power Street in Southbank, and in turn, increase the freeway’s capacity by up to 30 per cent. […]
With 78 per cent of outdoor advertising across the City of Johannesburg erected illegally, the municipality has approved a draft bylaw that will see companies facing criminal charges for and allow Metro police to take down all illegal advertising. […]
This year will feature a new Immersive Pavilion, offering a hands-on look at new VR, AR, and 360-degree video technologies. Meanwhile there is an Innovation Showcase which brings together 20 carefully selected companies that haven’t exhibited at the show before, giving attendees a chance to peruse a range of interesting new inventions. […]
One Times Square Debuts 60’-tall Digital Screen; Most Successful Multi-Advertiser Pre-Sold Ad Launch in History of Iconic Building. With commitments from multiple advertisers helping surpass a record pace for pre-sales, owner Jamestown, L.P. and partners Sherwood and New Tradition Media consider the new display one of the most successful ad platforms to-date at One Times Square. […]
The agreement will last for 5 years and deliveries will begin shortly. ProntoTV estimates the value of approximately SEK 5 million. ProntoTV is part of the Swedish ZetaDisplay Group, an international player in Digital Signage industry. […]
