Raw Feed & Search

Bulzī Media’s Data Management Platform Brings Venue Audiences, Multi-Channel Retargeting to Out-of-Home Ad Industry

The new self-service DMP provides access to and analytics on Bulzī’s location-based database of over 200 million US mobile devices which have been anonymously mapped to household-level marketing attributes… much the same as Addressable TV DMPs provide household-level ad targeting on residential TV networks. […]

prweb.com
Mon, Jun 19, 2017 at 5:34 PM

Permalink

Cannes observations by Indian delegates: Day two at #CannesLions 2017 (Brand Equity)

It's just day two of Cannes and the delegates have already started sleeping with each other. No, there hasn't been a reprise of that famous photo from 2015 (yet/that we know of!) But a seminar from Wondery titled Storytelling in the Dark, had the entire audience wear eye masks. The intent was to immerse the audience in the power of a purely audio storytelling experience. […]

brandequity.economictimes.indiatimes.com
Mon, Jun 19, 2017 at 5:23 PM

Permalink

The Drum: The Drum Creative Out Of Home Awards 2017 launches with judges from Kinetic Worldwide and Havas Media

Now in its sixth year, the Creative Out of Home Awards showcase the best advertising ventures and celebrates the impressive out of home advertising from the last 12 months. Judges confirmed so far include Kinetic Worldwide’s Global Chief Marketing Officer, Liliana Caro Glenn Brawn of the Redbus Media Group and, returning judge, Havas Media’s Head of Strategy, Rik Moore. […]

thedrum.com
Mon, Jun 19, 2017 at 5:21 PM

Permalink

A collection of digital signage case studies by Stratacache (Stratacache)

McDonald's, AT&T, Adobe, Luxottica. […]

stratacache.com
Mon, Jun 19, 2017 at 4:26 PM

Permalink

Grand Visual Bolsters Senior Production Team with Two New Hires (Grand Visual)

Sponsored Feature. Digital OOH production and creative technology company, Grand Visual, has hired David Bowry, who joins as production director, and Ben Clissen, who starts as senior producer, both will be working out of the London office. Bowry started his career in the gaming-industry, lead producing original content for Sony Playstation. […]

grandvisual.com
Mon, Jun 19, 2017 at 4:19 PM

Permalink

16:9: Subway Steps Up Digital Game; Adds Self-Ordering Kiosks, Menuboards

Subway is stepping up its digital game, adding self-ordering kiosks and digital menuboards in a bid to reverse three years of declining sales. Bloomberg reports that Subway is testing about 50 self-ordering kiosks that allow people to walk in and tailor their order, instead of doing the back and forth ordering with the worker actually adding the lettuce and tomatoes and other options. […]

sixteen-nine.net
Mon, Jun 19, 2017 at 1:00 PM

Permalink

16:9: InfoComm 2017 – Pix From The Floor

I’ve posted photos in earlier reports from last week at InfoComm, but here are some more that didn’t find their way into earlier coverage, with comments added: Transparent LED – those mesh screens you can see through – are getting quite good. The content running on this one was vivid. […]

sixteen-nine.net
Mon, Jun 19, 2017 at 10:25 AM

Permalink

OAAA: The Moment of OOH Realization: ‘Ah Ha!’

During the co-chairs opening remarks at the 2017 OAAA\Geopath National Convention + Expo, Kevin Gleason and David Krupp each discussed their “ah-ha moment” — when they first recognized the enormous power and potential of the OOH medium. Kevin remembered the creative excitement surrounding the Nike bulletins in Los Angeles during the 1984 Summer Olympic Games. […]

specialreports.oaaa.org
Mon, Jun 19, 2017 at 8:32 AM

Permalink

16:9: InfoComm 2017 – Sixteen:Nine v. DailyDOOH Video

Here’s my chat with Adrian from DailyDOOH, at the NEC stand last week in Orlando. […]

sixteen-nine.net
Mon, Jun 19, 2017 at 8:21 AM

Permalink

16:9: Data-Driven NYC Taxi Top Displays Tout Newark Airport Being Faster Ride Than JFK

United Airlines has a data-driven digital OOH campaign going on New York taxicab toppers that’s designed to dispel the myth that taking a cab from the city to JFK, to fly out of there, is faster than traveling to Newark Airport (which has the airport code EWR). […]

sixteen-nine.net
Mon, Jun 19, 2017 at 7:48 AM

Permalink

16:9 from InfoComm 2017: It’s a Wrap – Record Attendance, Up 13.5% From 2016

My aching feet and back have returned from Orlando, and I am starting to thaw out from the high-performing air conditioning units at the convention center. You know things are weird when you’re doing conference sessions in hot, muggy Orlando and women are putting on sweaters. […]

sixteen-nine.net
Sun, Jun 18, 2017 at 6:17 PM

Permalink

16:9 from Infocomm 2017: Day Two Impressions – Where Are The Gimmicks?

  My time on the floor was pretty finite on Day 2, but here some quick impressions … Panasonic now has a projection mapping software tool aimed at the sports market, going after Christie and its Mystique software, which makes projection mapping possible on the competition surfaces of, for example, an NBA or  NHL arena. […]

sixteen-nine.net
Sun, Jun 18, 2017 at 6:14 PM

Permalink

LED display manufacturer Ultravision joins Digital Place Based Advertising Association

Dallas-based Ultravision designed, engineered and installed the most LED displays in New York's Times Square, and the largest LED Display in Europe. […]

dp-aa.org
Sun, Jun 18, 2017 at 5:44 PM

Permalink

InfoComm 2017: Take a Closer Look at LG’s Transparent LED Film Display (Commercial Integrator)

“It is a film that you attach to existing glass,” says Gary Wicka, Head of Marketing for LG Electronics USA Business Solutions. “Think of going to a retailer – all of that glass can instantly become signage. If you go to an airport, you think of all of the massive windows – all of that glass that they’ve got throughout a transportation hub. […]

commercialintegrator.com
Sun, Jun 18, 2017 at 5:19 PM

Permalink

3 keys to success for interactive digital signage deployments (DSToday)

Ventura also recommends that for an interactive solution to be successful, it needs to solve a certain problem or need. "For example, this could be interactive wayfinding kiosks or even interactive video walls in a museum. Other examples include augmented reality interactive video walls where customers interact from a mobile device," Ventura said. […]

digitalsignagetoday.com
Sun, Jun 18, 2017 at 5:15 PM

Permalink