Raw Feed & Search

Posterscope India launches OOHZONE for simplified media planning (Economic Times)

Posterscope India, the out-of-home agency from Dentsu Aegis Network, has launched ‘OOHZONE’, a fully automated live dashboard for OOH media planning. Its sheer scope of process automation and innovative design makes it an impressive asset, which the agency trusts is a milestone in OOH media planning and execution mapping. […]

brandequity.economictimes.indiatimes.com
Thu, Jun 22, 2017 at 5:00 PM

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Cannes Lions jury member: Making sure out-of-home isn’t ‘out of sight, out of mind’ (Campaign Asia)

We gave the Grand Prix for traditional outdoor to a huge, iconic Twitter campaign, created by Twitter’s in-house creative team. It is work that is beautiful and simple. And the art direction is masterful—the relevance of the topics, the perfect selection of images, and the perfect compositions incorporating the hashtags. […]

campaignasia.com
Thu, Jun 22, 2017 at 4:52 PM

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Innovative OOH products in Sub-Saharan Africa from JCDecaux (Media Online)

In July 2015, JCDecaux combined its business with South African brand Continential Outdoor. JCDecaux is investigating further digital opportunities to make their assets more functional. This includes incorporating facial recognition and number plate recognition software into these assets, CCTV, mobile communication cells, and possibly even technology that can warn of earthquakes and tsunamis. […]

themediaonline.co.za
Thu, Jun 22, 2017 at 7:37 AM

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The Future Of Advertising Isn’t In The South Of France (Tubefilter)

Despite some forward-facing sensibilities, Cannes generally celebrates a collective step backwards. The majority of the attention goes to bloated TV, print, and out-of-home campaigns. These mediums made advertising sense 20 years ago, but not any longer. […]

tubefilter.com
Thu, Jun 22, 2017 at 5:57 AM

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Free Speech Supreme Court Win: What Does It Mean for Billboards? (Billboard Insider)

By Ken Klein, Executive Vice President, Outdoor Advertising Association of America Sex offenders, panhandlers, and rock musicians won in court on the First Amendment. Localities trying to regulate signs based on content have lost. Today’s Supreme Court – led by conservatives — is pro-free speech. […]

billboardinsider.com
Wed, Jun 21, 2017 at 6:01 PM

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Parisien: What should be the universal currency for programmatic DOOH advertising?

Is it me or are we all fed up with programmatic terminology? There are DSPs, SSPs, DMPs and RTBs? I want ABCs that are as easy as 123. […]

youtube.com
Wed, Jun 21, 2017 at 5:57 PM

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MediaPost: U.S. Ad Spend Rises In May, Out of Home Down 5%

Reversing a slight April decline in U.S. advertising spending, May posted a 7% gain over the same month in 2016. Digital media returned to its strong double-digit percentage gains -- up 16%, according to Standard Media Index. […]

mediapost.com
Wed, Jun 21, 2017 at 5:17 PM

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OOH ad operator Lamar acquires another airport ad agency (Business Report)

Baton Rouge-based Lamar Advertising is continuing its growth in the airport advertising business with the acquisition of Atlanta, Georgia-based Corey Airport Services, a boutique advertising agency that specializes in airport advertising displays. The acquisition, which will close July 1, will nearly double the number of airports in which Lamar is doing business. […]

businessreport.com
Wed, Jun 21, 2017 at 5:13 PM

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Mobile marketing firm Proxama and DOOH ad operator Primesight use beacons to promote book launch in airports (Mobile Marketing Mag)

Travellers in departure lounges will be targeted using the power of beacons to promote the release of Exile – a thriller by bestselling author James Swallow. […]

mobilemarketingmagazine.com
Wed, Jun 21, 2017 at 5:10 PM

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Indian national transit DOOH network Vyoma Media joins Digital Place Based Advertising Association

Vyoma's network has more than 2,100 screens at railway ticket counters in 14 states across the country, reaching over 120 million consumers per month.  The company has plans to expand reach across markets and demographics with a focus on the transit space. […]

dp-aa.org
Wed, Jun 21, 2017 at 4:00 PM

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Kinetic Malaysia CEO Peter Choo: Death of the traditional billboard? (Marketing-Interactive)

“We foresee that before 2020, OOH digital media ad spend will surpass the traditional billboards which has been in existence since 1970s with over 15,000 structures cross Malaysia,” he said. […]

marketing-interactive.com
Wed, Jun 21, 2017 at 8:21 AM

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Millennial consumers like interacting with digital signs (DSF)

Digital signage is entering a new phase of interactivity, driven largely by digital-native millennials. It is familiar to them, mostly because of their prolific use of mobile technology. “Interactivity is quick, which is good for those on the go. […]

digitalsignagefederation.org
Wed, Jun 21, 2017 at 7:48 AM

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The challenge of reaching young travellers: tourism and OOH (JCDecaux)

The OOH audience is in an active mindset, open to visual stimulation and brand interaction. OOH offers the unique opportunity for brands to have a physical presence during the everyday journey of urban consumers. And with innovative, outside-the-box campaigns Tourism advertisers can leave a lasting impression by beginning the consumer experience before the departure. […]

jcdecaux.com
Wed, Jun 21, 2017 at 5:48 AM

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2017 Outdoor Lions Winners Revealed (Little Black Book)

In total, the jury awarded Gold Lions to 20 outdoor campaigns, six from the US, three each from Brazil and the UK, and one each from Australia, Canada, Colombia, Germany, India, Mexico, Singapore and Spain. […]

lbbonline.com
Tue, Jun 20, 2017 at 7:02 PM

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The go-to digital signage events according to BroadSign

Our team evaluates almost 50 events per year, so to help you choose which ones to attend, we’ve gone through the who, what, where, when and why of each of our favourites. Hope to see you there! […]

Tue, Jun 20, 2017 at 7:01 PM

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