Out of Home is an industry with a distinguished past and, so far as one can tell, a rosy future as the only traditional advertising medium to have embraced digital to grow its business. […]
Situ aims to help advertisers visualise their campaigns. Situ is an immersive, web-based tool that enables advertisers to view OOH ad site locations before going live. You can drag and drop your creative and give clients, advertisers and researchers the ability to virtually walk in the shoes of their target market. […]
Media Resources builds and installs one of Canada’s largest digital LED displays. […]
Transparent OLED was nowhere to be seen (or at least well-hidden) last week at InfoComm, but the tech is not dead. ZDnet (among many tech sites) is reporting that LG Display has developed a 77-inch transparent flexible display with Ultra High Definition (UHD) resolution. […]
Our teams collaborate and innovate around one shared framework to create these Active Journeys, leveraging data and technology to optimize contextual messaging and generate cross-channel communications strategies that connect and activate audiences on the move. […]
What looks good today won't look good tomorrow. It's about the content, not the resolution. Graphics are constantly advancing in the market. […]
In a panel discussion at at Cannes Lions dedicated to bridging digital and real-world experiences, execs from Kinetic, Maxus Global, and Clear Channel talked with GeoMarketing‘s Lauryn Chamberlain about using OOH to drive location-specific context and then social media to amplify that message — plus, what’s going on with the future of smart cities. […]
Speaking at Cannes Lions, speakers from Clear Channel UK, Grand Visual, Karmarama, and Talon acknowledged the lack of presence but spoke about driving more creativity through providing contextual relevance to the consumer. “This emphasis on personalisation does bother me a bit. […]
Having an independent, universal playing field industry-wide ensures that everyone is measured the same way and makes OOH/DOOH easier to plan, buy and sell. Geopath's platform will allow us to measure the OOH ecosystem with a universal, unified methodology, which helps to get a really robust reach and frequency measurement. […]
When developing a strategy and diving into all of the details of hardware and software,it is very important to understand the potential return on investment (ROI) and clearly lay out the entire process, to ensure a successful deployment. Determining the return. […]
Last month, the company was unable to repay the short-term bridge secured financing provided by Roche Enterprises in the aggregate principal amount of $416,000. Roche Enterprises issued a notice of default to the Company announcing its intention to foreclose upon the company’s assets and conduct a public sale of the assets under the Uniform Commercial Code. […]
India's out-of-home (OOH) sector is experiencing a surge as advertisers explore new ways to reach consumers and as operators upgrade their measurement capabilities. […]
“There’s a general IoT security problem,” stated Eben. “We took a network that was designed to be resilient to nuclear war and we made it vulnerable to toasters.” However, security tends to get “squeezed”, because “you don’t need it until you need it. […]
This spring, Land’s End became the first fashion advertiser to promote its messaging in combination with time and temperature information on JCDecaux digital billboards throughout Chicago. The apparel chain’s mixture of horizontal and vertical creative, which featured its swimsuit line, proved to be the perfect complement to pertinent information about the day in the Windy City. […]
When Blip came to us with the concept of selling our digital space in eight second increments on a platform that mirrored buying advertising on-line, many of our folks were skeptical. I felt compelled to serve as an incubator for the model because I saw the potential of bringing thousands of businesses into our medium that never could have afforded to do out-of-home in an urban environment. […]
