Raw Feed & Search

Programmatic OOH’s strength lies in content, canvas and context (Mediatel)

For a legacy medium like out-of-home, there are a number of crucial factors to consider when gearing up for an automated future, writes Posterscope's Glen Wilson Digital out-of-home (DOOH) is increasingly being used in more flexible, dynamic ways and integrating more and more varied data sources, consequently allowing us to display ever more relevant content to audiences. […]

mediatel.co.uk
Tue, Jun 27, 2017 at 12:52 AM

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How to finance your self-service digital signage network (DSToday)

While self-service initiatives provide significant ROI opportunities, businesses should understand all of the necessary costs and how they plan to fit those costs within their current budget before moving forward. Self-service initiatives are an investment in the company’s future. What percentage of the total cost should buyers be prepared to pay upfront? […]

digitalsignagetoday.com
Tue, Jun 27, 2017 at 12:49 AM

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The Great Outdoors 2017: Top Creatives Talk Top Creative (Videos from Cannes Lions by Ocean Outdoor)

Ocean and Campaign have been speaking to Creative industry ambassadors both in London in the run up to Cannes Lions 2017, and also throughout the week, about their perceptions of Digital Out of Home and the exciting future of the medium. Click into each of the videos to be inspired by the industry’s best! […]

oceanoutdoor.com
Tue, Jun 27, 2017 at 12:45 AM

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OOH media owner Primesight launch new ad sales navigational tool, PILOT (Outsmart)

PILOT will improve flexibility of access and accountability in reporting for clients and deliver spot by spot playout reporting. This is delivered by connecting to automated marketplaces and allowing campaigns to be planned with real-time availability to best suit audience requirements. […]

outsmart.org.uk
Mon, Jun 26, 2017 at 5:39 PM

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Advertisers Use OOH to Tackle Consumption in the Millennial Era (Martech Advisor)

Out-of-home ads have become the new playground for designers and artists, hired by brands to make their mark and define the new “cool” to their target audience - the multitude of passerby. So, what lies ahead for advertising in our ever-evolving world? Adding mobile codes to billboards for real-time access to the product in front of us? […]

martechadvisor.com
Mon, Jun 26, 2017 at 5:34 PM

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Tectonic plates of Cannes are shifting (PRWeek)

Publicis will not participate in Cannes or any other industry awards shows for the next 12 months, rather it will concentrate on investing in its AI platform Marcel. It will return to the awards fray in September 2018. […]

prweek.com
Mon, Jun 26, 2017 at 5:31 PM

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Dave Needs Women – 16:9 Podcast Summer Plans

I’m banking podcasts so they’ll be ready to air over the next few weeks, while I’m on an extended road trip – some interviews and also some advance work that might see World HQ relocated next year. […]

sixteen-nine.net
Mon, Jun 26, 2017 at 9:02 AM

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Bill to Ease Billboard Regulations Fails in N Carolina House

The House voted 48-67 on Monday night against a bill after a barrage of opposition, including "no's" from 30 Republicans. The measure would have allowed billboard companies to relocate signs already installed within a municipality to its commercial or industrial use areas. The bill also would have made it easier for outdoor advertising owners to upgrade to digital signs. […]

usnews.com
Mon, Jun 26, 2017 at 7:54 AM

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Ooh! adopts VR tool for OOH ad buying (AdNews)

Ooh!Media is the first outdoor company in Australia to adopt a virtual reality (VR) media planning tool that claims to "reshape the way media is bought and sold". The tool, Situ, has been developed by Publicis and VR agency FGMNT, and was launched at Cannes Lions last week as part of the Lions Innovation program. Ooh! […]

adnews.com.au
Mon, Jun 26, 2017 at 7:49 AM

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Digital Signage Summit Europe July 5-6, 2017, Munich: Full agenda (DSSummit)

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Mon, Jun 26, 2017 at 7:37 AM

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How to get the most of your digital signage: best practices (Maler)

Digital signage is a compelling way to engage, entertain, educate and communicate with your audience. These best practices can help you avoid some common pitfalls and get the most out of your digital signage solution. 1. […]

malerdso.com
Mon, Jun 26, 2017 at 3:02 AM

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CNBC interviews Intersection at Cannes Lions: What the future holds for smart billboards (Video, 6:30)

CNBC's James Wright speaks with Marta Martinez from Intersection on what the future holds for the group’s smart billboards. […]

video.cnbc.com
Sun, Jun 25, 2017 at 8:40 PM

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Coca-Cola South Pacific launches TV and interactive DOOH campaign for Coke No Sugar (Mumbrella)

Following the announcement in early June the brand would be replacing Coke Zero with Coke No Sugar, Coca-Cola and Ogilvy Sydney have released the ‘Say yes’ campaign across out-of-home and television. […]

mumbrella.com.au
Sun, Jun 25, 2017 at 8:33 PM

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Intelliscape Video Analytics Identifies Passing Cars for Innovative Paramount Pictures Transformers 5 DOOH Campaign (PRWeb)

Lamar Advertising Inc. has integrated the innovative Intelliscape VEHCIO vehicle recognition solution within a digital billboard advertising campaign for Paramount Pictures Transformers 5: The Last Knight. Wanting to do something unique to gain attention and create a buzz with moviegoers, Paramount Pictures contacted Lamar Billboards. […]

prweb.com
Sun, Jun 25, 2017 at 8:20 PM

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State-by-State Guide to Cannabis Advertising Regulations (Leafly)

We put together a state-by-state guide to cannabis advertising regulations that should help cannabis businesses adhere to the guidelines set forth by both the state they’re operating in as well as any states in which they want to advertise. Be sure to check back constantly as we update this guide to reflect new changes and restrictions. […]

leafly.com
Fri, Jun 23, 2017 at 6:47 PM

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