Retailers today struggle to create a sales experience that is somehow better than what can be found on the internet; the experience must be enjoyable and well-worth customers’ time and effort to come to the store. […]
Digital signage champions face obstacles with communication campaigns, engagement efforts, management pushes and measurement tasks. Digital signage is still relatively new technology with new trends and best practices popping up often, and there is still no standardization between different products and providers. […]
DOOH has the opportunity to reach people in ways mobile and desktop advertising cannot. DOOH’s impact can be measured based on the time a consumer is exposed to DOOH ads. According to PQ Media, digital out-of-home exposure is forecast to increase to 20 minutes on average per week in 2017. […]
OOH delivers the second best sales ROI, of traditional media, after TV. OOH has a proven effect in driving each of the brand metrics. […]
"If I walked into a Nordstorm, and someone said to me put this headset on, odds are pretty good I'm not gonna to do it," Ventura said in an interview. However, if he walked into a Nordstorm and was instantly met with an immersive experience with 3D audio and immersive visuals, he would be more drawn in. […]
Forecast to grow by 2%; Perceived more positively than other media; More lift in attention than other media; Provides high exposure and drives action; Drives online activity. […]
There’s good news on the horizon for those in the print space involved with ad spend dollars — marketing and advertising campaigns — especially in the out-of-home sector (OOH). […]
In conjunction with the film’s opening weekend and the July 4th holiday, from June 30 to July 1 and July 7-8 from 2 to 10pm EDT, fans will be able to control Spider-Man as he races up a massive digital screen in the smartphone enabled, four-player game. […]
A world-first touchscreen interactive portal that allows consumers to “chat” with brands and buy or sample their products. Powder Room Interactive Media’s (PRIM) technology uses Android computers to integrate interactive touchscreens, vending machine motherboards and a cloud-based management system that collects instant, valuable consumer data for brands. […]
Neurilink received the Samsung Retail Installation of the Year Award at the Smart Signage Awards celebration at InfoComm for a project it collaborated on with New Visual Media Group. Samsung sought out companies that leveraged innovative digital signage hardware, complex systems, and collaboration to solve a business challenge. […]
What is acceptable in China may not be the case in the US, so learned the FBI. In May 2016, the FBI was reminded of the 2008 E-Government Act that requires government agencies to publish a “privacy impact assessment” as they rolled out their Next Generation Identification-Interstate Photo System (NGI-IPS). […]
This year, Cannes Lions truly brought the art and science of advertising to life. The buzz is no longer about the ad tech takeover, but more about the establishment of ad tech as an integral part of the multi-media/multi-channel strategy. […]
An ad that is designed to take into account the context in which it is viewed can be dramatically more effective than one that doesn’t. Robert Cialdini's 2016 book, “Pre-suasion”, is the context hacking bible in which he lays out the research that demonstrates how what one does in the key moments before the message is delivered can have a drastic effect on the impact of that message. […]
The blue (line 1), green (line 2) and red (line 3) lines of the Sao Paulo metro, which carries around 4.4 million passengers per day across six lines, cover 52 of the network's 61 stations. […]
See below for the two Grand Prix winners and all the gold honorees. There is some traditional outdoor work, but most of it goes well beyond static billboards. […]
