GUEST POST: MIKELL SENGER, SNA DISPLAYS Both in terms of scale and beauty, the construction world continues to produce more and more amazing structures. ... […]
This year’s packages incorporate a collection of handpicked screens providing brands with national cover. A shared sense of experience. The power of branded sports led content and live streaming on OOH screens is underpinned by neuroscience studies which endorse its effectiveness with outdoor audiences. […]
By: Dave Haynes. Digital signage offers a powerful tool to keep customers informed and satisfied in the quick service restaurant (QSR) industry. Screens in targeted positions attract diners, display promotions and help consumers make quick and informed decisions about their meals. […]
By Mark Spoonauer. LG Display shows what's possible with transparent OLEDs. Yup, this feels very much like the future envisioned in Minority Report, minus the dystopian vibes. […]
CES is this week in Las Vegas, and while a hell of a lot of the reporting that comes out of the giant consumer tech show will involve stuff that will never really be available to buy and use, there are glimpses as always of what’s coming somewhere down the road. The one time I went to CES, years and years ago, I saw very early OLED displays in the Sony stand. […]
LG has been trying for many years to find a commercial demand for its transparent OLED displays, and not seeing much take-up – something ... […]
Katy Hindley, innovation director at Posterscope. The 2023 Kantar Media Reactions report showed a wide disconnect between advertising that marketers favour versus advertising preferred by consumers. Not one of marketers’ top five preferred channels were reflected among consumers. […]
Kevin Gephart. When I was at Clear Channel Minneapolis/Saint Paul, market rank 16, we billed $34 million with a staff of 12 reps. That is very misleading because a certain percent (I don’t know the exact number) of that was imported sales from other Clear Channel offices (including national) that ran in Minneapolis. […]
A Scot who runs global partnerships for the huge AV integrator GPA put out a post this weekend on Linkedin that is framed as ... […]
DOOH Academy published this slide showing the process that happens between an advertiser and a DOOH screen. […]
Just a few years back, some in the AV world might have responded to that question with “it’s my job to the get that network up and running. What happens with the content after that is the client’s concern, out of my control.” That was then. […]
GroupM highlights the strong performance of OOH with the market growing by 15% to €70m in 2023. This is forecast to grow by around 7.5% in 2024 to €74.4m. Of this, digital OOH (DOOH) will continue to drive growth again with a forecast 11.8% increase to €38.7m in 2024. […]
The Korea Economic Daily (KED) has secured a 7-year contract to take over all airport advertising media at Seoul Incheon International Airport (ICN), the largest medium-hub airport in South Korea. Under this agreement, KED will replace existing static advertising lightboxes with LED advertising screens at Terminal 1 and Terminal 2 of the airport. […]
Jared Belsky, CEO of Acadia. 1. You can see 90% of these same people when you are in NYC for 50% the money, and 80% less Advil intake. […]
Mike Stead, Director, Global Partnerships for the World’s Largest AV Integrator - GPA. *It’s 2024* folks. And you’re asking exhibitors to print their own badges at home, and bring them to the show to be put in plastic badge holders. […]
