There are often smaller details that go unknown, and they always have a tremendous impact on success. A good checklist will continue to grow as you take the learnings from past projects and apply them to the next. […]
As of 11 July, JCDecaux will be responsible for advertising operations in three terminals as well as the approach roads to the airport in the economic capital city of Brazil, with a population of 20 million. […]
The Chengdu edition of China’s leading Pro-AV and Experiential Communication Technologies show taps into the burgeoning Western China and Belt & Road Initiative (BRI) markets (Chengdu, China. […]
Successful restaurants recognize that the path to their customers' stomachs begins in their minds. They need to grab a customer's attention and craft a memorable experience in order to trigger repeat visits. Digital signage is one way to accomplish that, said Grant Gustke, regional vice president of The Howard Company. […]
Aligning the physical world of billboards with today’s digital advertising models What’s behind the billboard that you drive past every day? Traditionally, the lifecycle of an outdoor ad unit is heavily dependent upon a series of manual and paper-based processes. […]
Vistar Media and Toyota piloted a measurement solution which combines offline and online data to measure ROI on out-of-home spending. […]
In 10 years, the digital signage and DOOH industries have changed a lot. Not all of the companies that I used to write about have survived. How many of you remember names like SeeSaw Networks, Indoor Direct, TargetCast, BarFly, Digital Display Networks or Wireless Ronin? […]
Whether we’re seeing new trending colors (millennial pink, anyone?), denim jean styles or even the ways consumers shop, we can all agree a lot has changed in the 21st century. One could recall the early 2000s, when “hanging at the mall” was all the rage. […]
Let’s start with a simple assertion; billboard advertising remains an exceptionally effective way of targeting consumers in the modern age. This is borne out by numerous statistics, with an estimated 71% of customers thought to look at out-of-home (OOH) advertisements across both traditional and digital platforms. […]
The Bill includes restrictions on the content of ads and the advertising of alcohol in certain public places, such as public parks, public service vehicles, train or bus stations, and near schools. […]
The 7th international conference “Digital Signage – no alternative!” was held in Moscow on June 8, 2017 . This year, for the first time, the conference was organized in a new format, as part of the Russian Retail Week. […]
“Now, through our partnership with IHS, we are combining audience segments with our data on movement patterns in the physical world, which allows our geospatial technology to target campaigns in out-of-home and measure real-world attribution,” Michael Provenzano, CEO and co-founder of Vistar Media told Digital News Daily via email. […]
• Final monthly data from sector, Q2 revenue jumps 7% The out-of-home (OOH) industry has posted an increase of 7.0% on net media revenue year-on-year in the second quarter of 2017, posting $197.5 million, up from $184.6m for the second quarter in 2016. “We are in the midst of a renaissance in OOH. […]
The law, the Geolocation Privacy Protection Act (HB3449), was passed in both houses of the state legislature last week. It’s now on the desk of Governor Bruce Rauner, ready to be signed into law. The bill will make it illegal for a company to track a person’s geolocation without first getting permission. […]
A recent trend among a number of platform companies and location marketing specialists involves a guarantee for performance of whether their ads achieved their aims for brick-and-mortar visitation. […]
