In fact, the most competent companies in the world should be the most worried about digital disruption. Often, these organizations have established systems and processes that they are reluctant to change with disruptive technologies, even when the business benefits could be significant. […]
Brussels Airport Company (BAC) has once again chosen to entrust JCDecaux to be responsible, as of 1 January 2018, for installing, managing and marketing the advertising displays inside, outside and around Brussels Airport. The airport is one of the most important airports in Europe with 21.8 million passengers per year. […]
Digital and full service agencies are using the Bitposter platform to access OOH media as it reduces the barriers to entry into a medium which is undergoing significant change through digitisation, and becomes increasingly valuable to advertisers. […]
Industry sources are concerned the rapid conversion of static to digital billboards is diluting brands' share of voice in the channel, AdNews can reveal. The outdoor industry has also conceded that outdoor audience measurement system MOVE hasn't kept up with the transition to digital, leading some to questions the accuracy of campaign reporting. Standardisation is also a problem. […]
With almost 700 digital signage and digital out of home (DooH) professionals in attendance, this, the 11th DSS, was the best attended, with an increase of over 50% on last year’s event. The event had the theme, “Digital Signage at the Crossroads – New Technology, Changing Demand and Market Consolidation”. Immersion. […]
Investment analysts use beta to compute the volatility or risk of an stock. Beta measures how much a single stock varies compared to a change in the stock market. The stock market has a beta of 1. […]
The contract covers over 1,200 advertising sites across 92 stations. SWT saw over 300 million entries and exits in 2016, and delivers high volumes of commuters into London Waterloo daily from South West London and the South West Home Counties commuter belt. […]
Playing on the public’s love of the summer, the digital out of home campaign sees billboards count the hours until the sun will set, using real time data fed to the placements. […]
NanoLumens has filed a dismissal, without prejudice, on one of the patent infringement lawsuits it launched about a month ago against four U.S. competitors. The suit against Gable Signs & Graphics, Inc. […]
Here’s a couple of shots of a nice temporary application of LEDs suspended over the crowd at a corporate event staged at a Dallas venue called The Bomb Factory. Live event design and production provider Goalen Group used PixelFLEX 3.9mm LEDs for a supplier awards ceremony held by a big aerospace manufacturer. […]
Anyone who has been to a signage trade show in the last two or three years has likely looked at fine pixel pitch LED screens and concluded they were starting to look pretty damn good, but I doubt few though they were the sorts of things that could replace big movie theater screens and projectors. […]
The screens themselves are situated in prime position to attract the attention of the diverse audiences living, working and socialising across three cities. blowUP media has pioneered the Giant Poster business in Europe over the last 25 years by giving the world’s biggest and most cutting-edge brands the opportunity to reach their audience with big, bold, compelling advertising messages. […]
The ad reads: "Vodka so filtered, we even took the Russia out of it." It is in part a reference to the U.S. vodka distiller's process of triple filtering its spirits. […]
A promotional video for Drobotron shows the drone displaying the words "Grand Opening" over a new business and informing passersby that a home is "For Sale. […]
Watts says that "Even on a bright sunny Florida day, you can see the screen for hundreds of feet." The Drobotron clearly impressed Chris Demko, the VP of the Park Corniche hotel, who said that "It's going to catch everyone's attention, help them stop in to get a room for a night or have a meal or (a) couple (of) drinks at our restaurant." Let's take a look at this thing in action, shall we? […]
