Multi-sensory campaigns are a unique OOH offering that transforms ads into an immersive brand experience. By adding sound accompaniment to a visual, advertisers grab attention and add extra impact to their message delivery and brand building. And here we shall begin our Senses Series! […]
The company says it’s pitching the app to consumers, but also wants it to act as advertising for its technology (a billboard, if you will) that it hopes to sell to third parties. Mitra suggests the tech could be incorporated by banks for authentication purposes, or by apps for conferences and events, with attendees able to scan each other’s faces to find out who they are and what they do. […]
STRATACACHE has launched a turnkey field support service that, intriguingly, will work on jobs regardless of whether the network is running on a STRATACACHE product. The Smart Service Team, says a press release, is multi-functional. […]
There are currently 12 pilot locations in the U.S., Canada and the U.K.: Tamarac, FL Orlando, FL (2 locations) Winter Park, FL Chula Vista, CA Knoxville, TN Palmview, TX Hillsboro, OR Vancouver, WA Beauport, QC Granby, QC Manchester, U.K. What exactly are the changes in store for customers? 7 ways Subway says it’s transforming the restaurant experience. […]
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Overlaying impactful imagery with robust contextual signals like location, time of day and even the weather delivers highly customised creative that people will engage with. […]
Sales lift stories tend to be hard to come by from retailers and brands using digital signage, often because they’re not overly motivated to tell competitors what’s working. But here’s a short case study out of New Zealand about screens in the forecourts and inside New Zealand BP gas stations and c-stores. […]
During DAA Summit, 2017, an innovation panel devoted to Out of Home Advertising (OOH) included business leaders discussing how audience data is playing a larger role in this oldest of advertising media. […]
OOH for Fast Fashion proliferated on the London Underground network – an intelligent choice, given the footfall and the target demographic of 16 to 35 year-olds. Coverage has since expanded to 6-sheet bus shelter ads, traditional 48-sheet – often displayed in inner city locations, and an inexorable rise in digital formats and celebrity ambassador / endorsements on social media. […]
With more than 50 media products and platforms, Tamedia now wants to add outdoor advertising to its marketing offer. Tamedia is therefore planning to acquire a majority stake in Geneva-based Neo Advertising SA. […]
The new stadium will include LED signage, public wi-fi access, mobile point of sale, and click-and-collect food and drink systems. […]
While self-service initiatives provide significant ROI opportunities, businesses should understand all of the necessary costs and how they plan to fit those costs in their current budget before moving forward.To that end, here are some commonly asked questions related to that investment along with answers. […]
All these services are free to use, in part because the 10-foot-tall kiosks display ads that generate funds the cities share with the companies that designed and run the technology. They have estimated that the city of New York will earn more than half a billion dollars in revenue over 12 years from the LinkNYC partnership. […]
The Black Swan Twitter Influence Leaderboard on Le Grand Screen at Cannes Lions 2017 - in association with Clear Channel Outdoor and voodooh Out of Home specialists. […]
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