Big Idea: Out of home advertising is transcending into the digital ecosystem, adopting new tools for using data responsibly, while providing privacy protections in concert. Heard at DAA Summit 2017… Digital advertising never stops innovating — take, for example, the out of home ad market. […]
Seedooh is a platform that automatically verifies the performance of out-of-home advertisements, such as billboards and screens in shopping malls and then gives an idea of how effective it was, by assessing other relevant data such as adjacent foot traffic. […]
Karolina Pliskova's rise to the top of the WTA rankings has been marked in style in America - with the 25-year-old's image adorning huge billboards around New York's Times Square. The eye-catching images were created on her behalf by Fila, the sportswear company that has worked with the Czech player since January 2016. […]
Lieu said the challenge for the outdoor industry is to find other services that can be provided to communicate with the car, e.g. wifi, ads targeted to consumers in cars. Ask yourself how your out of home assets can be part of this new system. […]
I've never heard of this event before [Ed]. The site says: "Congress agenda includes large Conference (OOH, DOOH, transit, indoor), Panel Sessions & exhibition of OOH novelties, as well as very special entertaining program. […]
The annual study by RichRelevance shows what consumers think of tech in shops. From AI customer service to payment through voice recognition, shoppers find some more creepy than cool. So, what tech should brands be wary of before introducing it into the consumer journey? […]
The report helps advertisers better understand young urban audiences, as well as the opportunities that exist to target them via digital, mobile, social, event, print, and out-of-home media advertising when they are out and about. […]
The Summit, to be held at the Roosevelt Hotel, will bring together nearly 800 delegates representing brands, agencies, digital out-of-home networks, ad tech, mobile/location companies, data firms and others from the full spectrum of multi-screen advertising. […]
The project is a collaboration between the UK carrier BT and Sidewalk Labs’ Intersection, a startup backed by Google and Alphabet. It’s supported by Primesight, an outdoor advertising company, that will place digital ads in the kiosks, as well as other non-digital ads in other kiosks. All three companies will share the ad revenues. […]
Digital displays can quickly disseminate critical information in times of crisis, add an extra set of eyes where they are needed most, and direct the public away from danger. Industries across the professional spectrum provide an invaluable level of protection to their employees and the communities they serve when some form of digital signage for security is in place. […]
There's a lot of buzz surrounding the rise of self-order kiosks in dining establishments, especially quick-serve restaurants. At the recent trade show, I saw first-hand the growing demand for these automated ordering solutions. And as digital menu boards approach the point of saturation in many restaurants, kiosks represent the next big opportunity for restaurant-based digital signage. […]
PSI, Posterscope’s international division, has signed its first hotel wifi sponsorship deal, for Visa China, as part of a wider out-of-home (OOH) campaign promoting its China Merchants Bank card to Chinese tourists as they arrive, travel to and stay in London. […]
In my experience, an aggressive combination of social media, email marketing and digital out-of-home (DOOH) advertising is a powerful and effective marketing mix for small businesses. IT STARTS WITH SOCIAL Social media marketing is, for the most part, completely free. […]
1.2 billion Facebook users will soon start seeing ads appearing in their Messenger home screens. What are the implications for out-of-home advertising and location-based mobile advertising? Location-based mobile advertising has the opportunity to target people like never before. […]
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