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JCDecaux: H1 2017 Results (GlobeNewsWire)

Adjusted revenue up +1.5% to €1,641.4 million; Adjusted organic revenue up +0.4%, with an accelerating Q2 at +1.5%; Adjusted operating margin of €255.0 million, down -3.6%; Adjusted EBIT, before impairment charge, of €115.1 million, down -4.5 %; Net income Group share of €74.1 million, down -7.8%; Adjusted free cash flow of €30.1 million, down -69.4%; Adjusted organic revenue growth rate expected to be around +3% in Q3 2017. […]

globenewswire.com
Thu, Jul 27, 2017 at 2:47 PM

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Reuters: JCDecaux expects Q3 organic growth to accelerate as China returns to growth

The OOH ad operator said it expects current quarter adjusted organic growth to reach around 3 percent, doubling from second quarter. Pick up in Chinese business in June is helping offset ongoing weakness in France, while the company warned that the UK is starting to slow down. […]

reuters.com
Thu, Jul 27, 2017 at 2:45 PM

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Improved technology gives digital signage owners extra advertising power (DSToday)

Cutting edge signs: The "holy grail" of digital signs feature a number of recent advancements, such as the ability to use dynamic content and divide the sign into advertising "zones," giving advertisers a more powerful medium. This is especially valuable for larger signs and digital billboards that lend themselves to segmenting. […]

digitalsignagetoday.com
Thu, Jul 27, 2017 at 2:44 PM

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16:9: Vistar Adds Tech Allowing Online Video Ads To Get Seamlessly Placed On DOOH Networks

NYC-based programmatic ad platform company Vistar Media, which focuses on the out of home space, has added support for technology that allows media companies buying video ad positions for online to seamlessly push that same video to digital out of home ad networks. […]

sixteen-nine.net
Thu, Jul 27, 2017 at 8:43 AM

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16:9: Neuranet Releases 2nd Gen Version Of Flexitive Responsive Ad Building Toolset

Toront0-based software startup Neuranet has released the 2nd generation of its HTML5-based responsive ad-building software, called Flexitive 2.0. The cloud-based platform lets creatives build animated, video-supported ad spots that adapt to unlimited sizes, across any device, operating system, app or browser. […]

sixteen-nine.net
Thu, Jul 27, 2017 at 8:24 AM

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Lamar wins advertising contract for Ontario International Airport (Inland Empire)

A contract awarded to Lamar Advertising Company for indoor and outdoor advertising in terminals 2 and 4, along with airport parking venues, guarantees a minimum of $350,000 a year to the Airport Authority or 55 percent of Lamar’s gross advertising sales, whichever is greater. […]

inlandempire.us
Thu, Jul 27, 2017 at 7:55 AM

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MediaPost: Technology No Longer Issue In Audience-Based Buying: Q&A With GABBCON’s Gabe Greenberg

We have an opportunity to really change the market with new channels like TV, audio and DOOH [digital out-of-home]– we need to be sure we do the right thing. I think we will, especially with Open AP and other endeavors that have popped up on the periphery. […]

mediapost.com
Thu, Jul 27, 2017 at 5:53 AM

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The Australian: How the protectionism sweeping the globe is ruining my digital signage business

The conference, called the Digital Signage Expo, is vital to companies like ours, as it’s the biggest out-of-home signage conference in the world. For my company, Medical Media, a digital health media network, this was not only an important business milestone, but also a useful networking event that I had prepared to attend months in advance. […]

theaustralian.com.au
Thu, Jul 27, 2017 at 5:41 AM

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Digital billboard campaign gets emoji-tional (JCDecaux)

Sony Pictures Animation is bringing everyone’s favorite emojis from the mobile screen to the silver screen and ahead of the movie’s release, those same characters have popped up on digital billboard screens in Chicago. Working with JCDecaux and using real-time traffic and weather information, Sony could display different emojis based on current conditions in the city. […]

Thu, Jul 27, 2017 at 5:29 AM

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New studies may have you rethink your out of home advertising budget (EMC Outdoor)

What would you do if we were to tell you that in order to make your advertising campaign work to its fullest extent, you should not only triple your Out of Home budget, but take dollars away from television and radio to do so? […]

emcoutdoor.com
Wed, Jul 26, 2017 at 6:34 PM

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Data- and tech-loaded OOH asserts a bigger share in the media mix (MediaVillage)

The path to purchase or action is no longer a linear journey but rather requires us navigating a complicated ecosystem; OOH speaks to consumers on that path who are able to activate a mobile purchase at any point on that journey. […]

mediavillage.com
Wed, Jul 26, 2017 at 6:32 PM

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Top product categories in OOH: Trends among the fastest growers (JCDecaux)

Tech and online brands are turning to OOH because it is the only medium that allows them to cross the digital divide and connect with their customers in the physical world. As OOH is present in all urban environments, digital advertisers can reach their audiences throughout the day, not only when they are online. […]

jcdecaux.com
Wed, Jul 26, 2017 at 6:31 PM

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AdAge: ‘The Emoji Movie’ Billboards React to Real-Time Traffic and Weather With Smiley Faces and Poop

The many faces of the upcoming "The Emoji Movie" are now passing judgment on gridlock and crappy weather in major cities across the U.S. in a digital outdoor campaign from Lamar Advertising. If traffic sucks, billboards will display a meh-faced Gene (TJ Miller) or Poop (Patrick Stewart), while better roadflow will summon the happy Smiler (Maya Rudolph). […]

creativity-online.com
Wed, Jul 26, 2017 at 6:31 PM

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How to select the perfect digital signage location (BroadSign)

To define the audience, building/land owners usually have audience metrics based on their clientele. Research companies such as Geopath also offer further insight by collecting data from mobile phones and cars to precisely determine the audience of a given location. […]

broadsign.com
Wed, Jul 26, 2017 at 6:17 PM

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Traditional television and print are still flailing, while OOH advertising is flourishing (Mumbrella)

It is possible for the traditional media to change and reap commercial rewards. For example, the outdoor industry set up a new measurement and planning system that was aggressively marketed to advertisers and agencies, along with support and training. As a result, out-of-home advertising experienced double digit growth, be it off a smaller base than traditional television or print media. […]

mumbrella.com.au
Wed, Jul 26, 2017 at 5:15 PM

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