To help us make sense of this rapid shift and consider its effects on the OOH advertising space, I’ve outlined a few hypotheses that come to mind: IRL to URL: There is growing fluidity between online and offline communications. […]
Outdoor is fascinating because the entire industry is becoming increasingly modernised to answer these questions. It's expected to tip over the 50% installations being digital before the end of the year. […]
Adtower Digital Media has teamed up with Canadian company BroadSign in a deal which will allow it enhance its digital out of home platform with the introduction of automated digital signage content management system. Headquartered in Montreal, BroadSign provides a secure, cloud-based platform designed to automate the digital signage content management workflow. […]
Why Bother with Social Media? If you have to ask, you’re way behind. Until the advent of affordable digital signage solutions, customers were previously relegated to social media engagement on laptops and mobile devices. […]
Each kiosk provides free, high-speed Wi-Fi for anyone in range. By selecting the Wi-Fi network at one kiosk, and authenticating with an email address, each user will be automatically connected to every other LinkNYC kiosk they get within range of. Eventually, anyone will be able to walk around most of the city without losing the connection to these hotspots. […]
In the modern landscape of AV technology, airports are usually seen as providing large-scale jobs, often requiring large numbers of screens and connectors for security, customer service and retail services. However, this was not always the case, and even as recently as five years ago airports were not nearly as important to the AV industry. […]
We will compare the two companies based on the strength of their dividends, risk, institutional ownership, analyst recommendations, earnings, valuation and profitabiliy. […]
After holding the exclusive advertising rights for Bengaluru Airport, Chennai Metro Trains and AEL Delhi along with owning over 3000 Citylights in Delhi and 300 in Mumbai, The Collection, UB City is yet another grand addition to the company’s portfolio in India. JCDecaux also possesses exclusive advertising rights for 2073 malls in 29 countries in America, Europe, Middle East & Asia. […]
Though the future is digital, it seems our outdoor advertising agencies are a little wary of digital innovation. Industry veterans explain the reason behind it. […]
From a brand’s perspective; it generates revenue! The more personable the content, the more connected we are with our audience. This in turn strengthens the bond between consumer and brand and heightens revenue. […]
The three-layer signage made with 70 units of 55-inch flexible OLED displays was installed at Ambience Mall in the city of Gurugram, southwest of New Delhi, said the company on Friday. The two signs on top are shaped in the form of a round band to allow observation at all angles while the bottom sign is a curved video wall. […]
TSItouch has won a patent for a solution that allows a layer of protective glass over a digital signage display to be applied without actually bonding the glass to the LCD. U.S. Patent #9,671,824 for the Glass Retention Bezel System (GRBS) was granted last month to the Uniontown, PA company. […]
Some of today’s most creative, effective ads in out of home (OOH) media are posted by state departments of transportation, on behalf of safety. Billboards designed by award-winning ad agencies are fundamental to government-sponsored multi-media campaigns to reduce traffic deaths and injuries. […]
London-based outdoor advertising firm, Primesight has partnered with automotive giant Ford for some innovative advertising tech that combines traditional out-of-home (OOH) adverts with mobile marketing. […]
In contrast, digital formats for these media saw good performance, though not enough to offset total declines. Digital ad income for national newsbrands (up 25.4%), radio (up 8.1%), broadcaster VOD (up 7.2%) and out-of-home (up 27.6%) rose strongly. […]
