This is an experiential marketing deployment by MVP Interactive at the Comic-con convention this past weekend in San Diego, built for Audible to showcase the release of an X-Files audio series, Cold Case. […]
Swastikas and far-right images were displayed on the Queen Street screen on Tuesday night after a hacker gained control and selected what was shown. Writing in an anonymous online post, the hacker claimed there was a security vulnerability with the screens. BlowUP media, which controls the billboard, has been contacted for comment. […]
Content is a factor, of course, but’s generally kind of amazing how good a 10mm pitch outdoor LED sign can look these days. This is an upgraded LED board that replaced an older digital display used by Aeropostale to advertise its brand outside a Times Square retail store. The new one is for LINE FRIENDS, an Asian retailer built around sticker characters. […]
Out of home experts spend a lot of time discussing and plotting the various paths that a target demographic will travel from the time they leave their home, to the time they return. […]
Through sponsorship and marketing programs, LOOM will assist with the economic development of "Smart Cities" and other civic innovations. It will work with cities to provide access to brands seeking creative ways to reach and engage communities in five key areas: community spaces, health and wellness, sustainability, travel and transportation. […]
APN Outdoor Group has hired headhunter Egon Zehnder to find a replacement for chief executive Richard Herring, who is believed to be exiting the billboard company. Mr Herring’s departure was on the cards on the back of a proposed merger with oOh! Media, but because the plan never eventuated, his future at the company remained unclear. […]
UK. Airport media specialist Eye Airports has been acquired by its management team and employees, led by Managing Director Rachel Davies. The business, which manages advertising and promotional space at 17 UK regional airports, was formed 11 years ago by entrepreneur and founder of AdGroup Andrew Walker. […]
Online marketplace for digital out of home (DOOH) advertising AdSemble has launched the industry’s first cross-platform digital billboard performance report, allowing advertisers to check on their OOH marketing performance across all vendors and locations. […]
Adtower will use BroadSign’s software to power its displays in gas stations, convenience stores and other retail locations across Ireland. The initial deployment will consist of 150 retail locations and will increase to 300 locations by the end the year. Following a €1.5 million capital investment, Adtower is set to further expand into the Northern Ireland and UK markets by Q2 2018. […]
The link between creativity and effectiveness has increased over time because social media magnify the impact of a creative campaign via sharing. Pre-2002 creative campaigns were 3 times more effecting than non-creative campaigns. Post-2002 creative campaigns were 12 times more effective than non-creative campaigns. […]
Fan reactions to the popular Game of Thrones drama, now in its seventh series, are being captured and shared moments later in a new digital OOH campaign from Sky Atlantic. The user-generated content is collated, moderated and distributed to multiple media owners through OpenLoop, QDOT’s dynamic digital OOH campaign management platform, just hours after each episode airs. […]
Singapore’s Changi Airport has started providing peaks inside the new Terminal 4, which is set to open before the end of this year. One of the big features is a vast immersive fine pitch LED video wall at the security screening area. […]
Smart + bold outdoor creative is heating up NYC streets. I’ve recently become obsessed with it. Not only because it’s gotten way more interesting - but because I never realized how accessible it could be. […]
Australia’s largest and fastest-growing digital health media network, Medical Channel, has launched a major rebranding campaign that will see it change its name to Medical Media and offer new content. The rebranding includes: • A change in the name of the business to better reflect the work Medical Media does. […]
Live in #MiamiBeach + love #freewifi? Head to City Hall and vote Kiosk 1 if u want to see Links on the beach! […]
