The Why Out-of-Home Outperforms study is based on an analysis of the global OOH industry and OOH advertising in 70 countries. Below are 10 key reasons behind the resilient and consistent performance of OOH media in those markets. […]
QDOT delivers smart, scalable, connected, campaign management platforms for the global digital out of home advertising market. Technical director, Juan Pablo Russo, heads up the new team of developers in Montevideo and London. […]
The Media Economy Report says the OOH market share has hovered around 6 per cent of global advertising spend for the past five years. However, the market share is said to have increased from 8 per cent to 10 per cent of traditional media advertising during that time. […]
“Touch interactivity has emerged as a new, flashy tech, but still has a long way to go. […]
Via In The Snow The endless quest to put advertising screens in front of theoretically captive audiences has now reached the snowy slopes of ski resorts – with a Colorado company called Alpine Media Technology planning to have LiftDigital screens running on chairlift safety bars by the time some resorts are operating this winter. […]
Japanese fast-fashion apparel retailer Uniqlo is installing a test wave of interactive vending machines in U.S. malls and airport concourses – in a move reminiscent of what Best Buy has done with gadget vending machines in airports. The vending units have a big interactive touch screen on the front and will dispense two SKUs – heat-retaining shirts and lightweight down jackets. […]
Out of home (OOH) advertising is the most effective offline medium in driving online activity, according to a new study released by Nielsen. This survey provides critical data supporting the value of OOH in digital marketing plans. […]
iHeartMedia Inc. lost $174 million in the second quarter as the radio, billboard and digital giant edged closer to bankruptcy as it struggles under more than $20 billion in debt, the company said Thursday. […]
The Canberra Airport advertising concession, attracting three million passengers per annum, represents two significant milestones for QMS. The first being geographical expansion into the ACT – a market highly regulated against the development of roadside billboards, and secondly, a move into the prestigious airport media category. […]
Stephanie Gutnik of BroadSign gives a tour of the company's booth and its products on display at Digital Signage Expo 2017 in Las Vegas. […]
Baton Rouge-based Lamar Advertising Co. has acquired Steen Outdoor Advertising, a move that extends Lamar's reach in Philadelphia and the surrounding region. "The addition of the Steen inventory immediately makes us a major player in the nation's fourth-largest media market," said Lamar Chief Executive Sean Reilly. […]
Courthouses are built on communication, efficiency, and professionalism—making them ideal candidates for digital signage integration. And while quantifying the real ROI of digital courtroom signage is a bit different than for customer-facing signage applications, it’s no less effective at supporting the visitor experience. […]
Organic revenues adjusted for acquisitions increased by 3% to $396 million in the second quarter due to increased transit revenues. Transit revenues were up 9%. The company’s billboard revenues increased by only 0.2% in the quarter as increased revenues from digital conversions and condemnations were offset by a decrease in revenue per display and lower national advertising. […]
Consolidated revenue declined 5.1% to $672 million during the second quarter due to assets sales. Consolidated organic revenues grew 2.3% for $687 million for the second quarter of 2017 after adjusting for foreign exchange and asset sales. Organic revenue growth was entirely due to international operations. […]
AdQuick is a technology that allows OOH media owners to operate their plants in more modern, efficient ways. We’ve added features like embeddable, interactive maps, digital invoice creation and signing, fast and dynamic RFP technology, lead generation for local businesses and capturing drone footage for our vendor partners — all for no cost! […]
