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Mad Mex’s proximity programmatic DOOH campaign lifts sales by 9% (AdNews)

During the campaign period, nearly 2.9 million Australians saw programmatic OOH panels activated by daily sales performance. Mad Mex saw a 9% overall sales uplift in the stores where in-proximity programmatic OOH was activated, with a transaction uplift of 7%. These increases have not been achieved using previous retail media activation strategies. […]

adnews.com.au
Mon, Jan 15 at 12:11 AM

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Updated agenda for Digital Signage Summit by Invidis at ISE 2024 January 31 in Barcelona

The theme for this year’s Digital Signage Summit at ISE is “Beyond Pixels – A holistic view on digital signage.” Beyond pixels signifies that visual technologies rarely exist alone, but rather integrate into a physical space and a digital ecosystem. The choice of visual solution – whether display, LED, or projector – depends on the location and its role in the customer journey. […]

invidis.com · Promoted content
Sun, Jan 14 at 6:22 PM

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Networking opportunities at ISE 2024 January 30 – February 2 in Barcelona

FAIRFAX, Va., Jan. 11, 2024 – At ISE 2024, taking place January 30 to February 2 at the Fira Barcelona Gran Via, AVIXA will host a program of learning and networking, including an extensive conference program, interactive sessions with thought leaders at Xchange LIVE, a livestream of AVIXA TV from the show floor, and much more. […]

AVIXA · Promoted content
Sun, Jan 14 at 6:20 PM

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OOH audience trends: number of drivers increases, number of public transport users declines (Billboard Insider)

Fewer people may be commuting to the office but they are still driving. The FHWA November 2023 Traffic Volume Trends contains good news for roadside billboards. November 2023 million miles travelled was 263,557 or 1.3% above the pre-covid level of 260,326. […]

billboardinsider.com
Fri, Jan 12 at 2:09 PM

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Missed This: Perch Was Acquired By Raydiant Back In Sept. 2022 (16:9)

Old news, but not to me – the San Francisco software and solutions firm Raydiant acquired Perch back in September 2022. I missed that, ... […]

sixteen-nine.net
Fri, Jan 12 at 9:23 AM

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Visplay, Videri Collaborate On Visual Merchandising System That Snaps Screens Into Electrified Slat Wall (16:9)

There are companies like Instore Screen and Bluefin manufacturing custom displays that work with the physical set-up of store fixtures, but I don’t recall ... […]

sixteen-nine.net
Fri, Jan 12 at 8:43 AM

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Big Electronic Shelf Label Vendor SES-imagotag Rebrands As VusionGroup Ahead Of NRF (16:9)

One of the better-known names in the electronic shelf labels market will have to do some work on building back awareness after announcing a ... […]

sixteen-nine.net
Fri, Jan 12 at 8:06 AM

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The man who turned Broadsign around: Burr Smith (Invidis)

By Florian Rotberg. CEO and owner of Broadsign is Burr Smith. Under his leadership, the Canadian solution provider has grown into the leading End-to-End OoH platform: almost 400,000 DooH displays in 85 countries run on Broadsign, and a total of one million out-of-home advertising faces are managed and controlled via the platform. […]

invidis.com · Promoted content
Fri, Jan 12 at 12:16 AM

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Only 9% of people are satisfied with the in-store shopping: IBM study (Retail Customer Experience)

Consumers polled appear eager for AI enhancements like virtual assistants (55%) and AI applications (59%) as they shop. Six in 10 consumers surveyed also said inflation has impacted how they shop, with 62% saying that price is a top reason they switch stores or brands. […]

retailcustomerexperience.com
Fri, Jan 12 at 12:10 AM

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From 4K in-store displays to AI-powered Digital Humans: Samsung’s products at NRF (Samsung News)

At NRF, Samsung will announce a new pilot program with Chevron U.S.A. Inc. that combines the high visual impact of UHD Samsung Smart Signage Displays and a data-driven content strategy to captivate shoppers at Chevron ExtraMile convenience stores in San Diego, Millbrae, Calif. […]

news.samsung.com
Fri, Jan 12 at 12:10 AM

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Anti-billboard activists say proposed bill would give billboard companies too much power in Utah (The Park Record)

Sylvia McMillan, Director of Scenic Utah. A bill being considered by the Utah Legislature would grant the outdoor advertising industry significant influence on the state’s Scenic Byway Committee, sidelining local governments and scenic preservation advocates. […]

parkrecord.com
Fri, Jan 12 at 12:10 AM

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Video: Highlight Reel Of Samsung’s CES Booth, Including That Transparent MicroLED (16:9)

You can get a better look at at what’s arguably the most pro AV-relevant new tech at Samsung’s CES stand in this video, and ... […]

sixteen-nine.net
Thu, Jan 11 at 6:05 PM

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Five existential threats to Pro AV businesses (AVIXA)

By Alan C. Brawn, Brawn Consulting. […]

avixa.org
Thu, Jan 11 at 6:01 PM

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OAAA’s 2023 annual report

Anna Bager. After surveying members, we established new priorities and goals, consolidated and streamlined committees from 16 down to six, created several new working groups and task forces to spearhead projects that will help advance our industry, and renewed the Independent Media Company Advisory group to ensure OAAA resources are resonating with this important segment of our membership. […]

oaaa.org
Thu, Jan 11 at 6:00 PM

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You can’t be a good sales account manager AND a competent salesperson at the same time (Billboard Insider)

Kevin Gephart. A sales department of four or more sales reps requires a full-time, dedicated sales manager who can actively and strategically chart the course of sales efforts ensuring that everyone has the tools, support, and training they need to succeed. […]

billboardinsider.com
Thu, Jan 11 at 5:25 PM

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