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How OOH advertising can make a location iconic overnight (MediaVillage)

Because outdoor advertising has that ability to just be "visually loud," we're not only able to help brands like Snapchat take over Times Square but also can give a local diner in Kansas an iconic presence in the city it calls home. There are so many ways to do it simply by the nature of the OOH medium, and any thought you have in that realm of "what if" has some way of becoming reality. […]

mediavillage.com
Tue, Aug 29, 2017 at 7:26 AM

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Capterra’s Top 20 Most Popular Digital Signage Software List (DSF)

Capterra has published their list of the top 20 most popular Digital Signage Software. The DSF is proud that several of our members have been recognized for their products. DSF would also like to provide you with a list of CMS providers and a list of services within our Member Directory. […]

digitalsignagefederation.org
Tue, Aug 29, 2017 at 5:56 AM

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Digital Signage Font Guide, Part 1: Font Forms (Mvix)

Typography is often overlooked in digital signage. As inconsequential as it may seem, your choice of font says a lot about how you want your audience to perceive your brand, and it can make a huge difference on how legible your content is from certain distances. […]

mvixdigitalsignage.com
Mon, Aug 28, 2017 at 5:05 PM

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OOH ad operator QMS Media reports a 51% increase in revenue, mostly from DOOH advertising (Mumbrella)

Earnings before interest, tax, depreciation and amortisation (EBITDA), climbed 40% to $37.5m. Barclay Nettlefold, QMS Chief Executive, said the “record performance” was due to “relentless focus” on digital out of home growth, and contribution from New Zealand and Sports acquisitions. […]

mumbrella.com.au
Mon, Aug 28, 2017 at 4:53 PM

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Key OOH market indicators, company valuations, CPM comparisons and industry overview for August (PJSC)

While the opportunity for OOH media operators to provide billboard structure space shows promise, the process of leasing space is still in its early stages. – In an August 2016 earnings call, OUTFRONT Media CFO Donald Shassian noted, “It’s fair to say, right now, that the income that’s hitting our revenue numbers is somewhat de minimis. […]

pjsc.worldsecuresystems.com
Mon, Aug 28, 2017 at 4:33 PM

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Autonomous vehicles: what they mean for OOH advertising (Target Marketing)

This is all good news for OOH advertisers. With the spread of autonomous public transportation there will be a growth in digital connectivity in areas with heavy foot traffic, in particular bus and train stations. […]

targetmarketingmag.com
Mon, Aug 28, 2017 at 4:24 PM

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How to market and promote your medical practice with digital signage: whitepaper (Mvix)

Physician practices are missing out on fertile opportunities to improve patient experience through digital signage driven by user-generated content. Patients aren’t just interested in flashy screens—they’re interested in what the screens are telling them. Because of this, a large part of the investment in digital signage typically goes to content production to entertain and engage patients. […]

mvixdigitalsignage.com
Mon, Aug 28, 2017 at 3:39 PM

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16:9: Outcome Health Hires Away Twitter’s Engineering Head

Hat tip @davidweinfeld The woman who ran Twitter’s engineering division has joined Chicago-based Outcome Health as its chief engineering officer. Nandini Ramani, Twitter’s former vice president of engineering, told CNBC she loves the “mission-driven aspects of health care and also the re-energizing of an industry. […]

sixteen-nine.net
Mon, Aug 28, 2017 at 11:22 AM

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16:9: New Zealand’s 1,200-Site Giggle DOOH Network Seems Anything But Laughable

Many of the business models for digital out of home ad networks have been laughable, but a New Zealand-based network is finding success with a business model built around laughs. The Giggle Entertainment Network has screens in 1,200 locations across New Zealand – running a one-hour repeating programming channel that’s built around jokes, funny tweets, video clips and images. […]

sixteen-nine.net
Mon, Aug 28, 2017 at 9:26 AM

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Czech Republic bans 3000 motorway billboards (Radio Praha)

The new law creates a zone of 200 metres from motorways and 50 metres from roads where adverting hoardings are forbidden. They may be erected further away. There are around 25,000 billboards in total in the Czech Republic and those in cities and towns are not affected by the change. […]

radio.cz
Mon, Aug 28, 2017 at 7:58 AM

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Could Out-of-Home provide the breakthrough that unlocks Omni-Channel Advertising? (EMCOutdoor)

Out of Home could be the physical link that allows marketers to unlock the seemingly magical world of true omni-channel advertising – ushering in a new paradigm that thaws our frozen media silos, and allows for a new world of truly customer centric marketing. […]

emcoutdoor.com
Sun, Aug 27, 2017 at 6:34 PM

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DSF Board of Directors Nominations Now Open

The DSF Nominating Committee is now accepting nominations on the DSF Website for a two year Board of Director’s term from January 1, 2018 – December 31, 2019. DSF members may nominate themselves or an associate within the industry. Nominations close on September 22, 2017. […]

digitalsignagefederation.org
Sun, Aug 27, 2017 at 5:57 PM

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MediaPost: NYC’s Geo-Targeted, Personalized Hurricane Prep Campaign

this year the campaign includes digital signage on LinkNYC, the communications network that replaced many of the city’s pay phones. Relevant preparedness content is geo-targeted via this digital signage, with different messages related to the specific zone where each kiosk is located. […]

mediapost.com
Sat, Aug 26, 2017 at 2:25 AM

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Whitepaper: How architects and designers can incorporate digital signage into spaces (Mvix)

The challenge for design and architecture firms is to incorporate digital signage into spaces so that it’s highly visible but still unobtrusive. Because the medium of digital signage is no longer limited to rectangular TVs, architects, designers, and art directors can have the technology work with their design instead of working on the technology. […]

mvixdigitalsignage.com
Sat, Aug 26, 2017 at 2:17 AM

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Smirnoff Cider uses location data and weather-activated DOOH to reach summer socialisers (Lovelymobile)

Diageo continues its summer campaign for Smirnoff Cider with the launch of new dynamic digital OOH that activates when the outside temperature reaches 19 degrees. […]

lovelymobile.news
Sat, Aug 26, 2017 at 2:16 AM

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