Putting tablets as small digital signs on hotel reception counters is not new, but the Slovenian tech firm Visionect has added some nice twists to the offer. This is the new five-star InterContinental Hotel in Ljubljana, Slovenia’s capital. […]
'Disguised' in orange hi-vis vests, the group is calling itself "Tram Clean" and has removed dozens of posters from trams and tram stops around the city. A message left in place of the removed posters says: “This ad has been deemed destructive and has been removed. […]
In the Corpus Christi market, six of nine digital billboards operated by Lamar Advertising Company were displaying the government’s toll-free number and web address (the other three structures were without power). […]
As people engage with the creative on Twitter, the digital out-of-home component dynamically updates with their handle and tweet selection. Participants also receive an auto-response tweet from Purina in which the two characters’ playful interaction is based on their tweet choice. The digital out-of-home campaign is appearing in Westfield shopping centres across NSW, VIC and QLD. […]
Hat Tip @johnbirchman We told you yesterday about a 1967 robotic video wall (well, sorta … it was photo slides, not videos). Here’s another example of a big video wall doing the robotic three-dimensional thing Coca-Cola has unveiled in Times Square. This one is from 1990, at the Epcot (Disney) theme park in Orlando. […]
The outdoor sector found itself in the eye of the storm. Almost fully dependent on business inventory exposed to the elements, it was noteworthy to see how OOH agencies and media owners handled the situation. […]
The ability to run a single cable that serves the dual purpose of powering a device while also sending content to that device is a great advantage. And not having to run power to the device’s location is a convenience in itself. But the benefits of POE run much deeper. […]
Guest Post: Paul Vincent, Neuranet Most computer technologies come and go quickly, with few people outside of software engineering noticing. […]
Streaming content has emerged as a big trend in OOH. Digitisation and new possibilities in data integration have opened doors to creative and contextual executions that transform brands from advertisers into social participants. But what makes live content within OOH unique compared to other media? […]
Scala’s Chief Product Officer Peter Cherna had a first-hand look recently at that robotic three-dimensional LED board that Coca-Cola bankrolled and installed in Times Square earlier this month, and it reminded him of something he saw as a kid some 50 years ago. […]
Outdoor accounted for an average of 10% of the local ad spend in the 63 markets Insider examined so these markets are outperforming the average by a wide margin. OAAA members can look at the raw data at this link. […]
By David Krupp, CEO, Kinetic, North America. Reaping the benefits of the Immediacy Economy requires creative, media, marketing and brand partners to collaborate and build rules around transactional triggers. There will be set up requirements but they will reap long-term benefits. […]
The billboard industry says self-driving vehicles will only make their billboard ads more valuable. "If drivers become passengers, they would still be aware of the roadside signage. Maybe more so," said Andy Sriubus, Chief Commercial Officer at Outfront Media U.S., which is a major provider of billboards. […]
McDonald’s has done a multi-year deal with a couple of monster consulting companies, Capgemini Group and Publicis.Sapient, to be the QSR giant’s global IT strategic provider for restaurant and digital capabilities. […]
The City of Orlando plans to reduce existing “sign clutter” in Downtown Orlando by replacing them with digital sign technologies. Static billboards will be reduced on major thoroughfares in the CRA and along the interstate. Incentives will be offered to remove billboards in pedestrian-oriented corridors, including Orlando’s Main Street districts. […]
