Sponsored Feature. Many businesses who deploy digital signage as a channel for content marketing end up running out of material at some point and are unsure of how to get more. With this in mind, we’ve devised a step-by-step guide for generating content for digital signage. […]
Besides VRT pioneering out of home programmatic capabilities, Ocean’s exclusive technology has been collecting useful data that can now be used by planners alongside considered insights to strategically plan campaigns and serve content that make customers tick. How should VRT unique insights shape your marketing plan? […]
Blip Billboards is a marketplace where advertisers can buy as many or as few digital billboard spots as they want. This innovative marketing approach allows for advertisers of all sizes, and with a wide range of budgets to purchase time on digital billboards across the country. […]
Ad campaigns now are being created based on location patterns, such as how long a person stays in a particular store or fast food restaurant and where they come from and where they go from there. When it was owned by Qualcomm, beacon-maker Gimbal specialized in large venues, such as sporting arenas. […]
Created by JCDecaux, Virgin Australia and Vizeum Australia, the panels were randomly activated at peak pedestrian traffic times with players including Shane Mumford from GWS Giants, Tom Bellchambers from Essendon, Alex Rance from Richmond, Tex Walker from the Adelaide Crows and Chad Wingard from Port Adelaide. […]
Digital billboards in Houston held up well during Hurricane Harvey. Clear Channel Outdoor kept all their displays on during the hurricane to provide PSA messaging. Several operators had to deal with power outages but the digital billboards were incredibly resilient. […]
In the past, digital signage was mainly for big deployments, but now even small businesses can jump on board. Innovative formats such as interactive displays, outdoor menu boards, curved displays and others are also continuing to take off in the market. Trends are a moving target, especially in a technology industry, so it's important to regularly get some perspective from companies in the field. […]
One of the larger and more well-established digital OOH networks in the U.S. has a new CEO for the first time – with Sean McCaffrey taking over Gas Station TV from CEO and co-founder David Leider. The company’s press release today says Leider is leaving after 12 years to start a new venture (no details provided on the nature of it). […]
OAAA’s fall calendar is loaded with new benefits to help you sell, manage, and promote OOH advertising. […]
Self-service ordering stations on touch-driven displays are getting mainstreamed by giant QSRs like McDonald’s, but a Chinese company tied in with KFC is taking the tech a step further by building facial recognition and payments into the screens. […]
New technology, capable of identifying who is looking, is bringing about a renaissance for out-of-home (OOH) advertising, as the industry shows early signs of an uptake in M&A activity. […]
Dutch railway company NS has admitted to allowing advertisers to use digital billboards fitted with cameras to monitor travellers’ attention to the boards, NOS reports. The admission came after indignant social media users complained about a ‘smart’ billboard on Amersfoort central station. […]
It looks like there’s something fishy going on with the placement of transit shelters, or maybe it’s just incompetence. But somebody has a lot of explaining to do, and it isn’t the TTC. […]
It really isn’t uncommon for us to gain a new customer because a big installation has gone wrong and fails to run reliably, or worse, the cursed Windows error message! Of course, the ideal client is one that understands where they need help and spends the time to learn what they need to know before they try to specify and install a digital signage system. […]
Digital signage is ultimately pointless if those viewing it cannot take immediate action. It’s vital that customers feel compelled to act on the messaging displayed on the signs and an effective way to do this is by being able to segment content. […]
