I dunno when I last bought a bag a bag of ice at a grocery, but obviously there all kinds of people who do ... […]
Richard Rothfelder, Rothfelder & Falick. What rules apply and how do they differ? What if the advertising is coordinated with the campaign or politician? […]
Yet more indication that LED has mainstreamed – digital gateways leading into a big box grocer in Saudi Arabia. This was put in for ... […]
A company that has been pursuing the idea of reflective technology for big LCD displays has come up with a super-thin film that lights ... […]
OOH Today has a piece up about a start-up in Chicago that has revived and probably evolved the established notion of using street-level shop ... […]
Guest Post: Kevin Kroeger, Spectrio In-store digital displays have long been seen as an effective tool for driving store traffic and impulse purchases, but ... […]
Anya Leibovitch. In our digital-first world, out-of-home media is often overlooked by advertisers in favour of pursuing online marketing efforts. This represents a huge missed opportunity, as outdoor advertising is one of the most effective ways to engage with customers and inspire them to take action. […]
Digital Out of Home Signage and Media Solutions Planned for Five Shopping Centres Across the Greater Montreal Area including Alexis Nihon, Mail Champlain and Centre Rockland. TORONTO, Feb. […]
by Dave Haynes. You have undoubtedly read or at least heard plenty of stories about how the display market shifted first from Japan to Korea, and more recently from Korea to China, and this new data from the analyst firm Display Supply Chain Consultants really backs that up. […]
Sean Reilly, CEO, Lamar Advertising. We completed 36 acquisitions for a total purchase price of $139 million including $19 million worth of deals in Q4. […]
Full-Year Revenue: Grew by 3.9% to $2.11 billion compared to the previous year. Full-Year Net Income: Improved to $496.8 million, up $58.2 million from the prior year. Diluted AFFO Per Share: Increased by 9.9% in Q4 and 1.2% for the full year, surpassing the company's revised guidance. […]
By Will Feuer. Clear Channel Outdoor Holdings posted higher fourth-quarter revenue, lifted by strength in its airports unit, and said it plans to sell its Latin American businesses. The out-of-home advertising company reported a fourth-quarter profit of $24.8 million, down from $98.7 million in the same period a year earlier. […]
Consolidated Revenue: $632.1 million in Q4, up 12.4% year-over-year. Net Income: Income from continuing operations at $25.4 million, a decrease of 76.2%. Adjusted EBITDA: $190.0 million in Q4, a 9.2% increase year-over-year. […]
Farah Elbahrawy, Bloomberg News. Multiply Group has acquired an advertising firm based in the United Arab Emirates as it prepares for an initial public offering for its media business, according to its chief executive officer. The firm bought 100% of BackLite Media, according to a statement on Monday. […]
The half-day conference will present both practical content and strategic thought leadership to elevate the planning and buying of Digital Out of Home (DOOH) and programmatic campaigns in Australia. Topics for the 2024 conference include: Release of new local research on buyside Attitudes to Programmatic DOOH,\. International market comparison on Programmatic DOOH markets. […]
