Global innovator LG Electronics has opened its first factory in the U.S. for assembling electric vehicle (EV) charging stations. Located in Fort Worth, Texas, the new EV charger production factory will create new jobs and support the growth of America’s EV charging infrastructure. […]
This is post number 10,000 on Sixteen:Nine, with coverage dating all the way back to early February 2006. I started doing this as a ... […]
Chris Cowlbeck, IBO USA CVO. The Speedway can provide programmatic demand side spurts on ANY digital screens along with mobile device targeting as well as event-focused LED trucks, all while coordinating the various sizes, creative demands, and analytics reporting. […]
By James Hercher, Senior Editor. That’s right: This month, Planet Fitness became the latest brick-and-mortar business to join the parade of retail media networks. […]
Geopath, the not-for-profit organization that provides the industry-standard audience metrics for out-of-home (OOH) advertising, welcomed 47 new members – a growth of 12% compared to 2022. […]
Toronto-based Cineplex Digital Media has bulked up its digital advertising footprint in Canada’s largest shopping malls with a deal that has them selling and ... […]
PPDS has added entry-level, on-premise CMS capabilities to update and manage content on its Philips B-Line series of 4K Business TVs – enabling users ... […]
Goddard said the out-of-home sector has “responded well to these challenges”, maintaining its global market share while leaning into new opportunities afforded by new technology. “Digital has opened up new opportunities for the medium across the world,” he said. “There is now virtually nothing we can’t do with increasingly three-dimensional screens. […]
If you are into projection mapping and going to Barcelona for ISE, you might want to put this free public show on your schedule ... […]
LG Electronics (LG) CEO, William Cho. High-growth and high-profit core businesses will also see larger investment in 2024. These include B2B businesses, such as vehicle components, HVAC, built-in appliances and digital signage, as well as the webOS platform business. […]
This is a nice tribute and legacy for a well-known and much-loved pro AV industry veteran who passed away early and unexpectedly last year: ... […]
SAN FRANCISCO, January 16, 2024 - PRN, a STRATACACHE company, has partnered with Place Exchange, an SSP for programmatic out-of-home (OOH) media, to enable PRN’s many retail clients to take advantage of mutually acceptable programmatic brand advertising incremental to PRN’s direct advertising sales services. […]
The long-running digital signage software platform Scala has been focused in recent years on retail as its main vertical – and that’s even more ... […]
By: Jeff Gunderman, Founder, DOOH Academy. To understand it fully we need to first look at how digital out of home functioned prior to ad serving and even prior to programmatic. To download the guide, just click on the headline. […]
An out-of-home exec needs to keep track of inflation for three reasons. Inflation tells you how fast to increase ad rates to avoid having your margins squeezed. Inflation is currently 3.4%. […]
