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Billboard Insider’s 2024 List of State OOH Associations

At the Fall IBO Conference, Insider, OAAA’s Andy McDonald and Link Media’s Kerry Yoakum decided we need to have an easy to access listing and contact information for the State Out of Home Associations. Below is our first take on the list. You will quickly notice that the list is incomplete and we are counting on each state to get us their updated contact information. […]

billboardinsider.com
Wed, Oct 23 at 10:07 PM

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LATAM’s largest digital signage CMS provider 4yousee acquired by Eletromidia (Invidis)

by Florian Rotberg. Even larger than JCDecaux, Eletromidia is the leading OoH media owner in Brazil reaching 22 million people a day via more than 60,000 touchpoints, of which 40,000 are DooH screens. The DooH network covers almost 100 premium shopping malls, roadside screens in transit shelters but also small screens on trains and subways in Sao Paulo, Rio de Janeiro, and Salvador. […]

invidis.com
Wed, Oct 23 at 6:18 PM

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Overview of green digital signage in Europe (Invidis)

by Daniel Oelker. I spent 3,900 kilometres on the road, travelling from Scandinavia to Southwest Europe. As I stopped in smaller and larger cities, I could see that digital signage comes in very different forms and has started to contribute to making our cities smarter, more accessible and probably a little bit greener. […]

invidis.com
Wed, Oct 23 at 6:14 PM

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Recap of DPAA Global’s Summit held October 15, 2024 in New York

Record number of registrations for the DPAA Summit, totalling in 1,067 attendees. KEY QUOTES:  Jay Altschuler, SVP, Global Media, Mastercard "Consumer trust with brands is at an all-time low and we are really thinking about what that means and how we combat that. Ultimately we feel that we need to have a framework and an approach to establish that trust. […]

Editorial · Promoted content
Wed, Oct 23 at 6:11 PM

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Billboard operators have a new defensive argument if they are sued by a State DOT (Billboard Insider)

By Richard Rothfelder, Rothfelder & Falick. An all too familiar piece of correspondence received by our billboard clients from TxDOT or other State DOTs is the Notice of Administrative Penalties or Notice of Illegal Sign. […]

billboardinsider.com
Wed, Oct 23 at 6:00 PM

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Screenverse adds its inventory of DOOH screens to Broadsign’s programmatic SSP

Screenverse has integrated its extensive network with Broadsign’s SSP, working to bring all 100,000+ screens onto the platform. Over 12,000 screens have been onboarded, with more to come in the coming months. The integration allows Screenverse to connect its inventory with major omnichannel campaigns managed by demand-side platforms (DSPs). […]

broadsign.com · Promoted content
Wed, Oct 23 at 12:10 AM

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DPAA releases Industry Anthem filmed at Video Everywhere Summit

In DPAA’s tradition of bringing new initiatives to the industry for informing and educating via inspiring and entertaining, as with our Broadway Shows on our global Summit Stage each year—we now announce another first! The DOOH ANTHEM produced and created by the 🎬Steven Spielberg of the media tech and finance industry, Terence Kawaja, LUMA Partners! […]

DPAA · Promoted content
Wed, Oct 23 at 12:10 AM

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Vroom competes with big C-store media networks by aggregating smaller convenience stores into its retail media network (C-Store Dive)

Jessica Loder, Editor. Vroom’s program is initially focused on on-site media like in-store kiosks and first-party online ordering. However, it is expected to expand to off-site media with features like CPG-funded advertising on social media and other digital channels, according to the announcement. […]

cstoredive.com
Wed, Oct 23 at 12:10 AM

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Canadian manufacturer Praevar introduces e-paper displays for indoor digital signage, outdoor models planned for 2025 (Invidis)

by Antonia Hamberger. Praevar, like its competitors PPDS and Sharp, relies on E Ink’s Spectra-6 technology, which offers brighter colors and a high-contrast, print-like look compared to older versions. “Collaborating with Praevar on their innovative ePoster solution is a significant step forward in sustainable signage,” says Tim O’Malley, AVP for the US Regional Business Unit at E Ink. […]

invidis.com
Tue, Oct 22 at 9:38 PM

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CPG giant Georgia-Pacific invests in retail media but measurement continues to be a “pain point” (Marketing Dive)

Chris Kelly, Senior Reporter. Georgia-Pacific's product line includes paper brands like Angel Soft, Quilted Northern, Sparkle and Brawny. Paras Shah, senior director of digital media at Georgia-Pacific: "We want to invest in retail media to drive incrementality for a business, and there is no standardized way of measuring incrementality. […]

marketingdive.com
Tue, Oct 22 at 9:37 PM

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Chairman of DPAA Global: “Leading private equity firms will make bold investments in DOOH in the next 12 months”

Below is the transcript of DPAA  Global Summit Opening Remarks by François de Gaspé Beaubien and Barry Frey. François de Gaspé Beaubien, Chairman of GymTV, Chairman & Chief Coaching Officer of Zoom Media, and Chairman of DPAA Global. […]

Editorial · Promoted content
Tue, Oct 22 at 8:53 PM

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Why in-store media is an essential part of retail media networks (Broadsign)

Quinn Mason. “Retail media” can have various meanings depending on who you ask, but we like to keep it simple: it’s a way to reach your customer right at the point of purchase or point of choice. While online retail media has made huge strides in recent years, there’s a massive opportunity to bring that same digital innovation into physical stores. […]

broadsign.com · Promoted content
Tue, Oct 22 at 8:23 PM

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Questex’s Digital Signage Experience Unveils the 2024 Digital Signage Experience (DIZZIE) Awards Finalists

Winners to be Announced at Digital Signage Experience 2024 on December 9 in Las Vegas NEW YORK, Oct. 22, 2024 -- Questex’s Digital Signage Experience (DSE) has unveiled the 2024 Digital Signage Experience (DIZZIE) Awards finalists. […]

Questex · Promoted content
Tue, Oct 22 at 7:01 PM

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Specialty Display Firm Praevar, Best Known For High-Bright LCDs, Goes Green With E Ink Posters (16:9)

A Toronto company known very much for its high-brightness outdoor LCD displays has taken a distinct pivot into e-paper poster displays that consume a ... […]

sixteen-nine.net
Tue, Oct 22 at 7:02 AM

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DOOH supply-side platform VIOOH enters Middle Eastern market by adding inventory from UAE-based BackLite Media (Campaign)

VIOOH’s platform facilitates programmatic advertising by connecting buyers and sellers in the DOOH space, streamlining the process for advertisers. With this partnership, global advertisers will now gain access to BackLite Media’s inventory across Dubai and Abu Dhabi, providing opportunities to reach both residents and the UAE’s growing number of tourists. […]

campaignme.com · Promoted content
Tue, Oct 22 at 12:10 AM

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