Thursday, January 30, 2025

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Tuesday, December 31, 2024 Tue, Dec 31, 2024

Mounting pressure will squeeze the long tail of retail media networks; and other retail trends for 2025 (EMARKETER)

by Sky Canaves. Amazon and Walmart combined will gobble up more than 84% of all retail media ad spending in 2025, leaving a rather narrow slice of the market for all other players. RMNs that make up the long tail of ad spending will face the harsh reality that they lack the digital footprints necessary to generate meaningful revenues solely by monetizing their owned and operated digital channels. […]

emarketer.com
Tue, Dec 31, 2024 at 6:18 PM

Monday, December 30, 2024 Mon, Dec 30, 2024

Friday, December 27, 2024 Fri, Dec 27, 2024

How ISE 2025 will be different from the previous shows: Feb 4-7 in Barcelona (rAVe Pubs)

Bob Snyder. We’re guessing ISE might reach more than 80,000 (and maybe a high of 85,000.) The only drawback of increased attendance is more expensive hotel rooms. (My room doubled in price this year.) There will be a new approach for content: You can book ISE Tracks which are deeper insights into the megatrends — including AI, Audio, Cybersecurity, Retail, Sustainability and more. […]

ravepubs.com · Promoted content
Fri, Dec 27, 2024 at 2:52 PM

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