By Alyssa Meyers. “Snacks are back,” the editor of USA Today’s Ad Meter said, while auto brands appear to be pulling back. In 2022, the Super Bowl was so full of ads from cryptocurrency brands that it was unofficially dubbed the Crypto Bowl. […]
David Phelps, VP of product management at Samsung Electronics America, joined editor Daniel Brown to discuss the digital signage project at Allegiant Stadium in the leadup to Super Bowl Sunday. "It's one of the largest projects we've ever done," Phelps said. […]
by Antonia Hamberger. The DooH provider Framen receives fresh financing from Axel Springer. The publishing group acquired the majority of shares in the Berlin start-up in 2020 and thus entered the DooH market. Framen now programmatically markets DooH and CTV inventory in more than 24 countries in Europe and beyond. […]
Invidis spoke to Filipe Ho, Global Strategic Partnerships Lead at Google, about plans for 2024. This year we have identified a need for the right hardware.” For the first time worldwide, Acer presented its new Chromebox Mini at the Google stand. […]
Established more than 20 years ago, Anić Outdoor currently operates 15 digital sites with a view to rolling out 20 new digital screens across 2024 and 2025. […]
Ricardo Torgensen. You've probably seen various types of QR codes – simple, colorful, plain, and intricate. The sheer variety is incredible. […]
Want to earn an extra couple hundred dollars a month per billboard structure by putting a hardware sensor on the billboard? Read on. […]
Sixteen:Nine’s German content partners Invidis did a micro-conference last week during ISE and I finally had some spare time today to review notes about ... […]
The ISE trade show people have reached out to say that while re-booking for 2025 has been very strong, exhibit space is NOT totally ... […]
by Antonia Hamberger. ISE held the ELAS, the European Latin American Summit, for the first time this year. Hosting the ProAV Integrator Panel, invidis’ Florian Rotberg discussed with his guests what cooperation between Europe and Latin America could look like in the digital signage industry. […]
This follows a 4.6% growth in the overall market in 2023 to €1.47bn, according to the marketing services group which includes media agency brands like Starcom, Zenith, Spark Foundry, Core Creative and Core Research. […]
Subscription to Ad Age is required to read full article. By Asa Hiken. From animated flight maps to snow globes to football helmets and more. […]
Samsung Electronics America has expanded efforts to bring its best-in-class display technology to Las Vegas through its partnership with Allegiant Stadium. […]
By Joe Mandese. The new entity is dubbed the Moving Out-of-Home Association, or MOOHA. MOOHA’s founding members and initial board are comprised of preexisting DPAA members – Adgile Media Group, LED Truck Media and Wrapify – also lists AllOver Media, Can’t Miss Us, Carvertise, Firefly, Geopath, Mobilytics, Movia, Nickelytics, Reveal Mobile, Street Metrics, and Vugo as “lead members. […]
The Drum Awards for Out-of-Home were held in the beginning of 2024. Brands such as British Airways, EE, and Ikea Canada took home top honors for their groundbreaking campaigns revealing trends in tech innovations, creativity and inclusion into omnichannel campaigns. […]
