Glen Conybeare, global president, IPG Mediabrands Commerce. Market forces will drive standardization. An almost universal concern about RMNs is the lack of standardization. […]
System1’s Andrew Tindall reveals that Super Bowl LVIII had some of the least effective advertising in the event’s recent history. Not all hope is lost, however. We’ve spent the past 72 hours testing all 70 of the 2024 Super Bowl ads with over 10,500 Americans to understand consumers’ thoughts and feelings. […]
Offer equity or a performance bonus. Use small markets to create a farm team. Outside the box hiring. […]
Lisa & Dan Nausley. It’s no longer enough to get the attention of a prospect. The same goes for using the person’s first name “Emily, I’ve been hearing buzz about your company. […]
The importance and value of remote device management is usually, and logically, framed around the premise that being able to remotely monitor and control ... […]
Visual illusions on big public ad displays are now quite common, and a lot of the stuff now being generated and promoted doesn’t get ... […]
A lot of major rail transport hubs in Europe and elsewhere have added big sweeping LED displays in their main halls, but they’ve tended ... […]
Samsung has been talking up its VXT digital signage solution for more than a year now, but it was at ISE a couple of ... […]
Chris Grosso, CEO, Intersection. The industry needs more standardization across products and data. We have to make it easier to buy and sell our media. […]
The next element of the campaign was powered by programmatic OOH. Large projections on South William St. and Capel St engaged audiences during the peak hours of 6-11pm. […]
By Lindsey Reynolds. The scale of the company’s ambitions and its apparent gritty determination to succeed will be tough to beat, even with the rumbles of discontent from partners. […]
Alan Brawn Principal of Brawn Consulting. People tend to believe what they see online but there is so much contrasting and conflicting information this can be (and often is) confusing. The question is whether the buyers are aware of the risks of insufficient or inaccurate information or not. […]
By Ella Sagar. Outsmart figures covering 2021-2023 showed cosmetics and clothing & accessories were among the top-spending categories, accounting for a combined 8% of spend. This compares with 3.5% for cosmetics in 2021, with clothing & accessories not making the top-spending list. […]
OAAA is unveiling another impressive lineup of industry leaders and innovators who will take the stage at the highly anticipated 2024 OOH Media Conference, taking place from April 29 to May 1, 2024 at the Omni La Costa Resort in Carlsbad, California. The 2024 OAAA Media Conference is a must-attend event for the advertising and media industry. […]
The conference will feature discussions, expert panels, in-depth workshops on sales strategies and talks on industry trends. Here’s a sneak peek at some of the highlights: Breakout Sessions: What’s Happening in Your Region? Moderator: Becky Smith. […]
