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Programmatic DOOH SSP Location Media Xchange (LMX) Connects to DoohClick’s Ad Management Platform to Expand Demand Opportunities

Kuala Lumpur, 28th February 2024 – Locations Media Xchange (LMX), a leading enterprise software provider for Out-of-Home (OOH) media owners, has integrated with the global ad network management platform DoohClick, further advancing potential demand from programmatic advertising partners. […]

Location Media Xchange · Promoted content
Wed, Feb 28 at 12:08 AM

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Microsoft to partner with French AI start-up Mistral in addition to the USD 13 billion deal with OpenAI : What that means for digital signage (Invidis)

by Florian Rotberg. The Mistral LLM is particularly interesting for digital signage, as it can also be operated completely locally (on device). Mistral has also been used in the digital signage industry for a few weeks now. […]

invidis.com
Tue, Feb 27 at 10:14 PM

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Stephen Miron to step down from Global after 16 years as group CEO (The Media Leader)

He intends to step down from the role in March 2025 and become chairman. Global is the leading outdoor media company in the UK and one of the largest in Europe, with an extensive portfolio of over 253,000 sites combining airports, roadside posters, premium digital screens and more. Together, our outdoor inventory reaches over 95% of the UK population and beyond. […]

the-media-leader.com
Tue, Feb 27 at 2:44 PM

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JCDecaux SE confirms evaluating the opportunity to sell its stake in APG|SGA

Paris, February 27th, 2024 - JCDecaux SE (Euronext Paris: DEC), the outdoor advertising company worldwide, confirms that it has entered into an agreement with Pargesa Asset Management S.A., to evaluate an intended coordinated disposal of their stakes in APG|SGA of 30% and 25.3% respectively, following the announcement today of APG|SGA that its Board of Directors has decided to initiate a process which aims at finding a potential acquirer for the entire company. […]

JCDecaux
Tue, Feb 27 at 12:16 PM

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Clear Channel Outdoor Revenue Up 12% in 4Q 2024 (Billboard Insider)

Airports and Europe-North drove a good fourth quarter for Clear Channel Outdoor. Revenue increased 12% to $632 million due to increases in airports and Europe-North. Airports revenue was up 44%. […]

billboardinsider.com
Tue, Feb 27 at 12:08 PM

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Specialty PC Maker Seneca Shutting Down As Owner Arrow “Exits The Sale” Of Product Line (16:9)

The specialty computing firm Seneca is being shut down, almost 10 years after it was acquired by the huge Denver-area distributor and VAR Arrow ... […]

sixteen-nine.net
Tue, Feb 27 at 12:07 PM

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Pioneers in Outdoor Advertising: JCDecaux and Pargesa Plot Exit from APG|SGA (BNN Breaking)

Dil Bar Irshad. JCDecaux SE and Pargesa Asset Management are considering evaluating their ownership stakes in APG|SGA, signaling a potential shift in the outdoor advertising sector. This move could have significant implications for the industry's future direction. […]

bnnbreaking.com
Tue, Feb 27 at 12:05 PM

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New DOOH Network Hopes Stretched Screens Atop Grocery Ice Boxes Excites Media Buyers (16:9)

I dunno when I last bought a bag a bag of ice at a grocery, but obviously there all kinds of people who do ... […]

sixteen-nine.net
Tue, Feb 27 at 10:34 AM

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What can be advertised on billboards for state and federal elections? (Billboard Insider)

Richard Rothfelder, Rothfelder & Falick. What rules apply and how do they differ? What if the advertising is coordinated with the campaign or politician? […]

billboardinsider.com
Tue, Feb 27 at 10:32 AM

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LED Mainstreamed: Nestle Uses Digital Gate Archways In Saudi Grocery (16:9)

Yet more indication that LED has mainstreamed – digital gateways leading into a big box grocer in Saudi Arabia. This was put in for ... […]

sixteen-nine.net
Tue, Feb 27 at 10:06 AM

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Azumo Extends Beyond Reflective LCD Into Nano Films That Light Up As Transparent Displays (16:9)

A company that has been pursuing the idea of reflective technology for big LCD displays has come up with a super-thin film that lights ... […]

sixteen-nine.net
Tue, Feb 27 at 9:44 AM

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Rear Projection Displays In Empty Storefront Windows Are Back (16:9)

OOH Today has a piece up about a start-up in Chicago that has revived and probably evolved the established notion of using street-level shop ... […]

sixteen-nine.net
Tue, Feb 27 at 9:23 AM

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Guest Post: How Digital Engagement Is Reshaping In-Store Buyer Journeys (16:9)

Guest Post: Kevin Kroeger, Spectrio In-store digital displays have long been seen as an effective tool for driving store traffic and impulse purchases, but ... […]

sixteen-nine.net
Tue, Feb 27 at 7:14 AM

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6 tips to create eye-catching out-of-home ads (Broadsign)

Anya Leibovitch. In our digital-first world, out-of-home media is often overlooked by advertisers in favour of pursuing online marketing efforts. This represents a huge missed opportunity, as outdoor advertising is one of the most effective ways to engage with customers and inspire them to take action. […]

broadsign.com
Tue, Feb 27 at 12:55 AM

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Cineplex Digital Media (CDM) to deploy DOOH ad networks in five major shopping malls in Quebec

Digital Out of Home Signage and Media Solutions Planned for Five Shopping Centres Across the Greater Montreal Area including Alexis Nihon, Mail Champlain and Centre Rockland. TORONTO, Feb. […]

Cineplex
Tue, Feb 27 at 12:50 AM

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