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In-store digital signage and retail media: a panel discussion from the Digital Signage Summit at ISE (Invidis)

From online to in-store: how can the success of retail media be replicated? Find out more in this panel discussion from DSS ISE 2024 with Florian Rotberg from invidis, Jan Reiners from OoH platform market leader Broadsign, and Iman Nahvi from analytics specialist Advertima. How can the success of online retail media be transferred to in-store retail media? […]

invidis.com
Thu, Feb 29 at 12:02 PM

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The Digital Signage Hardware Buyer’s Guide (DSToday)

by Daniel Brown — Editor, Networld Media Group. When choosing your digital signage, the sheer volume of hardware options can be overwhelming. The variety of LED or projection displays, combined with the variety of player options (system on a chip and cloud-based or media players?) can make it hard to select the right digital signage hardware for your job. […]

digitalsignagetoday.com
Thu, Feb 29 at 11:37 AM

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Billboard real estate: Eminent domain is the power of the government to take private property for public use (Billboard Insider)

Paul Wright, CEO, SignValue. Eminent domain, the power of the government to take private property for public use, can be a formidable force, particularly for billboard owners. When that condemnation letter arrives, it’s not just a piece of paper; it’s a harbinger of potential disruption to your business, your advertiser’s plans and both of your investments. […]

billboardinsider.com
Thu, Feb 29 at 11:27 AM

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Hola Media partners with Moving Walls to roll out Birla Brainiacs campaign with performance metrics

Moving Walls collaborated with Hola Media Group to provide data-driven verification and post-campaign reporting for their DOOH (Digital Out-of-Home) advertising campaign, offering insights for improved optimization during the campaign. […]

movingwalls.com
Thu, Feb 29 at 12:13 AM

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The CEO of the firm behind the Times Square New Year countdown and brand LED takeovers shows us a “reverse of deepfake” involving Leonardo DiCaprio (AVInteractive)

Interview with Rafale Chang. Tiger Party is a company that is best known for managing the New Year's Eve countdown across a panoply of LED screens in Times Square, New York. The company has been running high-profile, creative Digital Out of Home campaigns for leading brands in the square for 15 years. […]

avinteractive.com
Thu, Feb 29 at 12:11 AM

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Whether Or Not Wendys Is Really Considering Surge Pricing, The Implications Are Good For QSR-Focused Digital Signage Tech (16:9)

I was re-animating myself with coffee this morning, and watching the news, when a report came on about how Wendy’s is planning to introduce ... […]

sixteen-nine.net
Wed, Feb 28 at 5:01 PM

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Billboard real estate: What to do when you receive a condemnation letter (Billboard Insider)

Andy Goodman, Age Advertising. The last thing that I would do is to call my property owner. As a Lessee, the Lease you have with the Lessor must anticipate that one day you will receive a condemnation letter from a government entity. […]

billboardinsider.com
Wed, Feb 28 at 4:58 PM

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Billups’ GCSO Dr. Stephanie Gutnik explains what DOOH advertising is (Video, 24:35, YouTube)

James Deaker. An interview with Stephanie Gutnik where we discuss what is different about Digital-Out-Of-Home (DOOH) advertising from other forms of advertising, the challenges and the opportunities. […]

youtube.com · Promoted content
Wed, Feb 28 at 4:57 PM

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Programmatic DOOH supply-side platform Place Exchange integrates with Reveal Mobile to enhance measurement of OOH campaigns (MarketWatch)

The partnership expands Place Exchange's existing measurement offerings and enables its customers to use Reveal Mobile to measure campaign performance across the full marketing funnel, from measuring lift in brand metrics, to increases in online and in-store traffic, to conversions events like registrations, downloads, purchases. […]

marketwatch.com
Wed, Feb 28 at 4:55 PM

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JCDecaux-commissioned global study by Ipsos reveals the benefits of airport advertising

Paris, February 28th, 2024 - JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, has unveiled its latest international airport research called “First Class Advertising – The Enduring Magic of Airports”. […]

JCDecaux
Wed, Feb 28 at 2:55 PM

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The DOOH Business is Jargon-Filled And Confusing, Which Is Why Industry Vet Jeff Gunderman Launched DOOH Academy (16:9)

I’m not really joking when I write about needing to find my decoder ring if I am going to write something about an announcement ... […]

sixteen-nine.net
Wed, Feb 28 at 12:26 PM

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New Zealand’s Out of Home Media Association Aotearoa (OOHMAA) launches ‘The Speccies’ Awards to celebrate creative campaigns (StopPress)

Out-of-home advertising in Aotearoa has evolved significantly in recent years, which can largely be attributed to technological advancement, the development and expansion of world-class digital advertising assets and the rapid adoption of programmatic digital Out of Home. […]

stoppress.co.nz
Wed, Feb 28 at 12:25 PM

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New Denver-area McDonald’s Doesn’t Even Have Digital Menu Boards, Just Self-Order Kiosks (16:9)

Here’s an interesting counter-argument to the idea that dynamic or even surge pricing increases the relevance and need for digital menu displays in QSR ... […]

sixteen-nine.net
Wed, Feb 28 at 11:24 AM

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Most roadside OOH operators run 8 ads per minute on their digital billboards (Billboard Insider)

80% of Billboard Insider’s readers run 8 flips a minute on their digital billboards. Here are the results of Monday’s poll. […]

billboardinsider.com
Wed, Feb 28 at 9:48 AM

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Programmatic DOOH SSP Location Media Xchange (LMX) Connects to DoohClick’s Ad Management Platform to Expand Demand Opportunities

Kuala Lumpur, 28th February 2024 – Locations Media Xchange (LMX), a leading enterprise software provider for Out-of-Home (OOH) media owners, has integrated with the global ad network management platform DoohClick, further advancing potential demand from programmatic advertising partners. […]

Location Media Xchange · Promoted content
Wed, Feb 28 at 12:08 AM

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