IPG Mediabrands NYC to Host Members Only Event NEW YORK – March 4, 2024 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media, announced today its Member Town Hall to be held on March 13 at IPG Mediabrands offices in New York. […]
Broadsign recently hosted a panel discussion at our Broadsign Connect 2024 Summit in Barcelona, where we invited out-of-home (OOH) experts to share their insights and perspectives on how automation for direct selling can help media owners improve their bottom lines. […]
This article explains what goes into a brilliant brief; how to select the right technology and data partners; and how to perfect targeting, creative optimization; and measurement. Navigating the technology and data landscape Once you’ve identified prDOOH as a potential channel, you’ll need to familiarize yourself with the technology and data landscape. […]
European Sign Expo returns to Amsterdam. Europe’s leading signage and visual communications exhibition attracts the professionals in the industry to show their latest technology and developments. […]
WOO's very first Regional Forum, with over 200 delegates, was held in Kuala Lumpur, Malaysia, in October 2022. We prepare to welcome at least as many delegates to our 4th Regional Forum in Cape Town, South Africa. This Forum will give delegates one and a half days of presentations on the Expanding World of Out of Home from Media Owners, Buyers, Tech Suppliers and Clients. […]
The research and analysis firm Yole Group has posted an interesting and deep insights about the overall prospects for the microLED display industry in ... […]
The campaign is planned by OMD and PML, with creative from Publicis, unfolding across prominent Dublin shopping destinations including Dundrum, Swords Pavilions, and Ilac Shopping Centres. Encompassing a mix of classic and digital formats including mall digital, DXScreens and vinyl wrapped surfaces, the campaign is captivating shoppers at every touchpoint. […]
Revenue declined, but Daktronics was profitable during the 3rd quarter of fiscal 2024 (3 months ended January 27, 2024). Here are the results of the Daktronics 3Q FY 24 earnings release, Daktronics 3Q 24 earnings deck and investor call. […]
Noida International Airport (NIA) has granted Laqshya Media Group the exclusive advertising contract. Under the agreement, the airport will feature a wide array of advertising formats, including static media, digital media, interactive displays and innovative advertising formats. […]
Lisa & Dan Nausley. One of our most famous tools for clarifying the emotional impact of those costs is known as the Pain Funnel. It’s a powerful series of questions that is designed to allow the prospect to self-discover not just what is happening but why it is happening and most importantly, how does that issue affect the bottom line. […]
In July 2021 Lamar purchased a 20% stake in programmatic out of home sales company Vistar Media for $30 million. Lamar also has a seat on the Vistar Media board. In addition to investment returns, Lamar generated $12 million in ad revenue in 2023 by connecting to the Vistar Media platform. […]
Check out one of the day's highlights from Judita Jersovaite, Global Head of DOOH Solutions at GroupM. In her session, "Omnichannel: Claiming the Lion's Share," she shared her agency's perspective on integrating #OOH in client buys in her talk. It's definitely worth a watch. […]
Guest Post: Julián Arcila, Product Marketing Manager, Arrow Electronics. […]
The campaign delivered winning results for increased sales and growth in brand association including a three-point growth in salience and a 17 per cent increase in brand power. Additionally, the campaign led to a 13 per cent increase in consumption year-on-year, and an 18 per cent boost in revenue during key winter months. […]
The Grand Prix winner was chosen from 20 campaigns— all winners of the quarterly Creative Collection competition, which has been run by the OMA since 2013. In total, 135 campaigns were submitted for judging in 2023. “UberEATS took home the grand prix prize for 2023 because of its iconic branding! […]
