Roadside OOH ads are concentrated in areas with lower disposable income in England and Wales, according to new research. […]
Scarlett Sherriff. Campaign group Adfree Cities is calling for the urgent reform of planning regulations around ‘unsightly’ billboards following its research on outdoor advertising and inequality. […]
For advertisers seeking brand safety, OUTFRONT’s Political Avoidance Network is the haven you’ve been looking for. On these 2,000-plus billboard assets plus our transit media offerings, brands need not worry about their messaging running alongside troublesome political content. That’s right, there is absolutely no political advertising allowed on this network. […]
The number of total roadside display faces for the 414 out of home companies in our sample increased by a net of 10,065 or 3%. […]
For the second year in a row, JCDecaux, the UK’s leading out-of-home media owner, has released new research into the programmatic digital out-of-home (pDOOH) landscape in the UK. […]
AI, Multi-faceted products, User-generated content, Holographic advertising, Audio everywhere. […]
Laura will spearhead Talon's marketing and communications efforts to continue building the agency's brand in North America, support the company's growth initiatives, and foster a culture of creativity and collaboration. Most recently Laura served as the Commercial Marketing Officer at the OAAA where she provided executive leadership and management of OAAA's marketing organization. […]
oOh!media has extended its 17-year partnership with Victoria’s Department of Transport and Planning, securing a long-term renewal of Australia’s largest single street furniture contract across metropolitan Melbourne. And oOh! […]
Samsung’s US wing has developed and announced a managed services offer for its new-ish VXT Content Management System, working with a third-party firm and selling it through a technology solutions brokerage. […]
This is a really worthwhile 21 minutes, when you have time, digging into the design and execution process for experiential spaces, as laid out ... […]
Accreditation has been in the works for about five years. This would put OOH on par with other media. Measurement is an area that is underdeveloped, says Anna Bager, but the industry has made considerable progress. […]
Banking-focused solutions provider DBSI has released the 2024 version of an annual benchmarking survey on the use of Digital Signage and Experiential Marketing within ... […]
Two dynamic markets with great contrasts: North America and the Middle East attract European digital signage providers – for different reasons. At DSS ISE 2024 in Barcelona, invidis hosted the invidis annual outlook. Florian Rotberg was joined on stage by Dave Haynes and Nita Odedra discussing latest developments in each region. […]
In- Store and On-line retailers are becoming major competitors for the digital ad market. Source: Solomon Partners. […]
by Antonia Hamberger. Outdoor display specialist Dynascan is jumping onto the e-paper bandwagon – at ISE 2024 the Taiwanese digital signage manufacturer presented the world’s largest e-paper to date, set to launch this year. The technology is ideal for transit shelter and other non-video use-cases. […]
