Raw Feed & Search

Should there be an independent evaluation of the different automated OOH buying platforms? (Billboard Insider)

Jason Kunkel-de Cesero, VP – Demand & Analytics Partnerships, Adquick. I think our sector could really benefit from an independent evaluation of the different buying tech in the market. So many times we hear that AdQuick has the best buying tech for both IO-based and programmatic OOH and that other well-adopted platforms have significant flaws. […]

billboardinsider.com
Tue, May 28 at 2:45 PM

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The timeless value of traditional out-of-home (OOH) in a programmatic era

In today's digitally-driven ads landscape, where programmatic campaigns dominate, the significance of traditional Out-of-Home (OOH) media might seem overshadowed. However, dismissing traditional, printed OOH as outdated would be a mistake.Traditional OOH media encompasses non-programmatic enabled screens and static displays that require physical installation and production. […]

blog.adquick.com
Tue, May 28 at 9:32 AM

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Green Signage May Be A Very Active Discussion Point in Europe, But It Barely Comes Up In North America (16:9)

This is a retail display totem made of wood – put together by the Dutch digital signage solutions provider First Impression and shown last ... […]

sixteen-nine.net
Tue, May 28 at 8:56 AM

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There are hurdles for retailers looking to launch in-store retail media at scale: report (Inside Radio)

The emergence of new technology in stores has created more opportunities for integrating retail media into the in-person path to purchase.” But there are challenges ahead, the research firm says: lagging tech capabilities, competing priorities, and unproven new formats. “There are significant hurdles for retailers looking to launch in-store retail media at scale,” the report says. […]

insideradio.com
Mon, May 27 at 12:50 PM

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Local fallen soldiers are featured on digital billboards in Lafayette LA (Billboard Insider)

Brennan Billeaud. All this week and thru Memorial Day, a Memerial day PSA is featuring fallen soldiers in our community. Through research I have found 9 fallen soldiers and have gotten consent from their families to run these reminders that “Some Gave All”. […]

billboardinsider.com
Mon, May 27 at 12:28 PM

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Winners List: invidis Digital Signage/DOOH Strategy Awards (16:9)

Back at the world headquarters and live bait shop after a week in Germany at the excellent but exhausting Digital Signage Summit Europe in ... […]

sixteen-nine.net
Mon, May 27 at 6:54 AM

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Video: glitchy creative draws shopper eyes to this digital end-cap fixture (16:9)

This is an interesting digital end-cap – or what the vendor calls e-shelf – going into an apparel retailer in Israel. I like it because it effectively uses LCD ribbon strips as well as a larger “bar-type” stretched LCD on the top. The end-cap is intended to do a lift and learn thing that triggers content specific to the product that’s picked up. […]

sixteen-nine.net
Mon, May 27 at 12:11 AM

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Updated info: DPAA Summit Canada June 12, 2024, Toronto

Registration is open. Choose your ticket type below: Agency / Brand [ca$50]; DPAA member [ca$50]; Non member [ca$200]. Speakers are CMOs, Major Media Decision Makers, Agency CEOs, PLUS News Makers, Thought Leaders, and Government Officials. […]

dpaasummit.com · Promoted content
Mon, May 27 at 12:10 AM

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Advertisers boost spending at retailers such as Walmart and Amazon as TV shrinks (CNBC)

Lillian Rizzo, Media and General Assignment Reporter. Key Points: Advertisers are increasingly spending more on retail media networks — the platforms run by companies such as Amazon and Walmart, which show ads in stores, on apps and websites. Global retail media ad spending is expected to more than double in the coming years. […]

cnbc.com
Sun, May 26 at 3:02 PM

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United Natural Foods debuts retail media network for grocers (Retail Insight Network)

Powered by retail technology provider Swiftly, the network will reach more than 30,000 retail customer locations and 11,000 brand partners of UNFI, helping them compete in an increasingly digital-first world. The solution uses UNFI’s supplier offerings and Swiftly’s technology platform, personalisation engine, closed-loop reporting and analytics capabilities. […]

retail-insight-network.com
Sun, May 26 at 2:58 PM

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The evolution of digital signage displays: from LCDs to MicroLEDs and E Ink (DSToday)

by Alan Brawn — principal, Brawn Consulting. The advent of LCD and LED. Traditional flat panels (not projection cubes) feature one of two image creation processes: One type is transmissive, with LCD as a prime example. […]

digitalsignagetoday.com
Sun, May 26 at 2:46 PM

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A recap of the Digital Signage Summit Europe: the growing role of software, IT security, retail media and more (Invidis)

by Balthasar Mayer. Software is becoming the defining component in the digital signage ecosystem, with rising demands on development and service. Numerous panels at the conference addressed this topic, one of them directly pinpointing the “Missing Standards in Digital Signage Software. […]

invidis.com
Sun, May 26 at 1:45 PM

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Digital Signage Summit Europe 2024 in quotes (Invidis)

Market: “Digital signage is definitely a growth industry and it’s rapidly changing. However, it’s still quite immature, even though it’s been there for over 20 years.” Zetadisplay-CEO Anders Olin reflecting on his first seven months in the digital signage industry “Digital signage for its own sake is over. […]

invidis.com
Fri, May 24 at 2:19 PM

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Clear Channel CFO: Selling a US Asset is Probably Not the Best Course of Action (Billboard Insider)

A low tax basis on US assets means US asset sales may not be in the works. […]

billboardinsider.com
Fri, May 24 at 2:15 PM

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OOH Ad Sales: The Early Bird Gets the Worm (Billboard Insider)

Lisa & Dan Nausley. Consider these statistics we shared with our OOH Sales Mastery classes earlier this week, which underscore the importance of timely follow-up: 50% of leads will work with the first person/company that contacts them (Hubspot). 30% of prospects will choose a competitor if you don’t respond quickly enough (Website Builder). […]

billboardinsider.com
Fri, May 24 at 2:12 PM

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