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Transit Advertising: How to reach audiences on the move with out-of-home (Broadsign)

Kayla Caticchio. Transit advertising refers to the placement of ads on or within public transportation vehicles, like buses, trains, subways, and taxis, as well as in transit stations and terminals. This form of advertising leverages the high visibility and daily foot traffic of public transit systems to reach a large and diverse audience effectively. […]

broadsign.com · Promoted content
Tue, Aug 6, 2024 at 12:10 AM

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First concert by Adele at her pop-up arena in Munich featured a giant LED wall (AVInteractive)

A giant LED wall that is said to be the largest in the world has been constructed at a pop-up stadium for a series of 10 concerts by Adele. The 220 x 30 metre undulating LED wall was installed at the Munich exhibition grounds operated by Munich Messe. The LED panels in use are believed to be from ROE Visual while stage design was by Stufish. […]

avinteractive.com
Tue, Aug 6, 2024 at 12:10 AM

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In-store retail media grows steadily despite barriers to adoption; and other trends in retail media networks (EMARKETER)

by Arielle Feger, analyst, EMARKETER. Although ad spend on in-store retail media will remain less than 1.0% of total retail media ad spend in the US through 2028, it will grow steadily over the next four years, per our forecast. […]

emarketer.com
Mon, Aug 5, 2024 at 7:55 PM

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OOH measurement tool endorsed by the Indian OOH trade body sparks debate among market participants (Exchange4Media)

Chehneet Kaur. Even though most people seem enthusiastic about the model, others are skeptical about new system, which is yet to prove itself. Also, it's quite limited in terms of the cities covered, audience data and inventory across the country. […]

exchange4media.com
Mon, Aug 5, 2024 at 7:47 PM

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Appeals court rules against GEFT Outdoor LLC in First Amendment argument on billboards in Evansville (Courrier and Press)

Sarah Loesch, Evansville Courier & Press. EVANSVILLE — In 2021, a judge in Indiana Southern District Court said a portion of Evansville's zoning code violated the First Amendment — three years later, a federal appeals court said it disagrees. […]

courierpress.com
Mon, Aug 5, 2024 at 7:09 PM

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Russia’s largest outdoor advertising operator Russ Outdoor completes the merger with the country’s equivalent of Amazon (Oreanda News)

Wildberries marketplace has completed the merger with Russ Group, the largest outdoor advertising operator in Russia, into RVB LLC, according to the Wildberries press service. RVB LLC has assumed all obligations to the partners and customers of Wildberries LLC. The changes came into force in the offers on August 5," the release says. […]

oreanda-news.com
Mon, Aug 5, 2024 at 7:05 PM

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A behind-the-scenes look at Saudi Arabia’s future 170-kilometer-long smart city (Invidis)

by Florian Rotberg. The largest project is Neom The Line – a 170-kilometer-long linear smart city from the Red Sea through the desert. invidis was in the Kingdom for a behind the scenes tour. […]

invidis.com
Mon, Aug 5, 2024 at 6:31 PM

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Rescue operation involved a boom truck pinned against a Clear Channel Outdoor digital billboard (Billboard Insider)

Looks like something went wrong when someone was working on a Clear Channel Outdoor digital. The individual involved was lowered to the ground safely and sustained only minor injuries. […]

billboardinsider.com
Mon, Aug 5, 2024 at 6:21 PM

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Wesco’s Phil Langley on Command-and-Control Trends, Opportunities

Command-and-control trends are explored in this video interview with Phil Langley of Wesco, who says these spaces are being democratized, with NOCs and SOCs now almost everywhere. The post Wesco’s Phil Langley on Command-and-Control Trends, Opportunities appeared first on Commercial Integrator. […]

commercialintegrator.com
Mon, Aug 5, 2024 at 5:39 PM

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White Claw’s programmatic digital out-of-home campaign drives 74% lift in purchase consideration for vodka launch (Broadsign)

Kayla Caticchio. Following its major growth after entering the hard seltzer market in 2016, global alcohol brand White Claw now holds over 50% U.S. market share in the category. […]

broadsign.com
Mon, Aug 5, 2024 at 5:28 PM

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AVer Cameras Attain Zoom Rooms Presenter Focus Certifications

The Zoom Rooms Presenter Focus certification for AVer's pro AV auto tracking camera series enhances user experience and integration. The post AVer Cameras Attain Zoom Rooms Presenter Focus Certifications appeared first on Commercial Integrator. […]

commercialintegrator.com
Mon, Aug 5, 2024 at 5:13 PM

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Extron Ships HDMI EDID Emulator for 4K, 5K & 21:9 Ultra-wide Displays

Extron's new EDID 111H 4K PLUS solves EDID communication issues, ensuring reliable 4K, 5K and 21:9 ultra-wide display performance. The post Extron Ships HDMI EDID Emulator for 4K, 5K & 21:9 Ultra-wide Displays appeared first on Commercial Integrator. […]

commercialintegrator.com
Mon, Aug 5, 2024 at 4:15 PM

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Shen Milsom & Wilke’s Mark Bennett Brown: AV Living Legends #58

Shen Milsom & Wilke's Mark Bennett Brown is the latest industry rockstar to join the Commercial Integrator #AVLivingLegends series. The post Shen Milsom & Wilke’s Mark Bennett Brown: AV Living Legends #58 appeared first on Commercial Integrator. […]

commercialintegrator.com
Mon, Aug 5, 2024 at 2:08 PM

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Barry Sonnenfeld to Deliver Keynote at CEDIA Expo 2024

CEDIA Expo 2024 welcomes Barry Sonnenfeld, Emmy & Peabody-winning director and home theater expert, as the keynote speaker. The post Barry Sonnenfeld to Deliver Keynote at CEDIA Expo 2024 appeared first on Commercial Integrator. […]

commercialintegrator.com
Mon, Aug 5, 2024 at 1:30 PM

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Redefining the Fan Experience

I5 and Creative Realities, Inc, presented on Redefining the Fan Experience at the 2024 SEAT conference Creating memorable experiences for your audience is more important than ever. At the recent SEAT Conference in Las Vegas, engaging panel discussions focused on this very topic. Here are some key takeaways from those discussions that can benefit your projects and spark new ideas. […]

digitalsignagefederation.org
Mon, Aug 5, 2024 at 12:48 PM

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