Jay Fenster, OUTFRONT’s Marketing Manager. For CPG brands, retail media networks are the single most important element of their media plans (SOURCE: Skai). […]
Eloise Hill. Retail media has exploded this year as more brands look to advertise to customers while they shop in-store and online. And with retail media spend forecast to hit £121.1bn before the end of the year, it’s no wonder a raft of retailers have been investing in their networks of late. […]
by Laurie Sullivan. Advertisers got a break on the cost of running programmatic out of home (OOH) ads during the first half of 2024, compared with the second half of 2023. The Place Exchange Programmatic OOH Trends report shows overall CPMs fell slightly to $7.16 during the first half of 2024, compared with $7.24 in the second half of 2023. […]
It’s time for integrators to figure out how to use (or not use) artificial intelligence. But it’s our collective responsibility to make sure we do so cautiously. The post Are You an AI Onlooker or an AI Implementer? […]
Richard Rothfelder. The challenge becomes much more meaningful when the storm-damaged sign is nonconforming. Let's assume the sign was legal, permitted, and complied with all of the regulations of the city when it was constructed. […]
by Zacks Equity Research. For the quarter ended June 2024, Outfront Media (OUT) reported revenue of $477.3 million, up 1.8% over the same period last year. EPS came in at $0.49, compared to -$2.92 in the year-ago quarter. […]
Editor Natashya Angelica. OUTFRONT Media Inc. (NYSE: OUT) reports improved performance in second quarter of 2024, especially within its U.S. Media segment. […]
PSNI Global Alliance adds Sony Electronics as a preferred vendor, enhancing tech solutions for hybrid workspaces, classrooms and more. The post Sony Electronics Joins PSNI Global Alliance as Preferred Vendor appeared first on Commercial Integrator. […]
Photo from RTINGS shows IR scan of heat-generated by edge-lit LCD The consumer product testing site RTINGs has done a deeply detailed look into ... […]
Using networked displays to help assign and manage meeting rooms in workplaces is now commonplace, but they’re also being used for applications that are ... […]
Avocor has launched its first Experience Centre in India in partnership with regional distributor, Mindstec. The post Avocor Launches First Experience Centre in India appeared first on Commercial Integrator. […]
Dubai, Qatar and more recently Saudi Arabia have developed a reputation in digital signage for bankrolling projects that seem mainly focused on sizzle and ... […]
First-party data refers to data collected directly from customers. Unlike third-party cookies, first-party data relies on users’ consent. This data is held in high esteem for a good reason. […]
by Florian Rotberg. Contrary to forecasts, demand for digital signage this year remains very low with no to low growth in most markets. Market players are looking for new opportunities and subscription models are becoming increasingly popular here too. […]
The 25-year custom home technology veteran and projection screen expert joins Just Video Walls to focus on innovative microLED solutions. The post Blake Vackar Joins Just Video Walls appeared first on Commercial Integrator. […]
