General Secretary, Outdoor Advertisers Association of Nigeria, OAAN, Mr. Femi Ogala, claimed Lagos State government had engaged a foreign firm to handle all outdoor advertising services in the state. […]
HONG KONG, China – (November 23, 2017) – Christie®, a leader in creating and delivering the world’s best visual and audio experiences, together with its valued partner Avollusion, are presenting stunning light installations and video projections at various landmark sites and buildings during the inaugural Lumieres Hong Kong festival. […]
Most advertisers (83 percent total) said they either "agreed" or "strongly agreed" that advertisers' inability to keep up with the rapid evolution of the tech landscape makes them over-dependent on solutions provided by their agency. Thirty-seven percent of agency respondents agreed with the sentiment. […]
The Outdoor Media industry is highly fragmented in India with a large number of smaller players who own sites or are concessionaires of site owners. This has led to improper utilisation of the medium and stunted growth of the industry. This has also often led to the exploitation of either the advertiser, outdoor agency or outdoor media owner. […]
Top Takeaways from DPAA’s Video Everywhere Summit Simon Applebaum, November 8th, 2017 The out-of-home advertising business, now incorporating a variety of media from billboards and TV hookups inside restaurants and bars to digital airport and mall signage, is on track to earn $10.6 billion in revenues this year, according to a recent Jack Myers TomorrowToday. […]
1:00 BRAND KEYNOTE: Planning for OOH is changing, seeing how Verizon's location information can make a difference. Avi Javetz, Product Lead D-OOH AOL/Verizon. 1:45 PANEL 1: LOCATION: In a very crowded space, we'll hear from experts across the spectrum on how location data will continue to shape the future of OOH. […]
Ocean has today announced the creation of a new Operating Board and a realignment of the group structure. All Ocean Group entities will fall under a single operating structure and be managed under the Ocean brand. The single structure takes effect immediately and will be fully implemented by the end of 2017. […]
CINCINNATI and DALLAS, Oct. 30, 2017 /PRNewswire/ — Reflect’s latest innovation, AdLogic™ is disrupting the way that advertising operates on digital signage networks. AdLogic replaces manual processes with automation for greater efficiency and flexibility and improved accuracy for achieving advertisers’ objectives. […]
Barry Frey Chats with Andrew Swinand Barry Frey, October 25th, 2017 Barry Frey, who as President and CEO of DPAA will be hosting the 10th annual Video Everywhere Summit on November 1 in New York, recently interviewed some of the event's featured speakers on a variety of topics. The following is his chat with Andrew Swinand, CEO, Leo Burnett N.A. […]
DALLAS—OCTOBER 24, 2017—Reflect AdLogic™ is disrupting the way that advertising operates on digital signage networks. Reflect’s latest innovation replaces manual processes with automation for greater efficiency and flexibility and improved accuracy for achieving advertisers’ objectives. The platform is designed to work seamlessly with the ReflectView™ content management system. […]
STERLING, Va., Oct. 24, 2017 /PRNewswire/ — Upper East Tennessee Human Development Agency (UETHDA), a social services organization serving 22,000 households in Tennessee, has implemented a digital signage network spanning eight counties. The display network is powered by Mvix, a content-rich digital signage solutions provider. […]
South Korean retail giant Shinsegae Corporation engaged Montreal’s Moment Factory to create custom creative for the 6-storey LED centrepiece of a new shopping and entertainment complex in Daegu, south of Seoul. […]
Bryan Meszaros, CEO and Founder of OpenEye Global, and Steve Glancey, Vice President of Business Development at Screenfeed, put together their top 10 list of content challenges for this conversational webinar presentation concerning everything from taming the content beast to addressing budgetary restrictions surrounding your digital signage network. […]
As other media fragment, governments large and small are turning to billboards to communicate with the public. In Las Vegas, local police and the FBI sought the public’s help to learn the motive of the shooter who killed 58 concert goers October 1. The FBI began using digital (electronic) billboards 10 years ago to help find fugitives. […]
A four-year legal fight over digital billboards that went all the way to the US Supreme Court ended today, with that country’s highest court denying an appeal by the non-profit group Scenic America, which fights what it considers billboard blight. […]
