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Malaysia: LED billboard bursts into flames, traps maintenance team (AVNetwork)

Nine workers were trapped on top of the display in Malaysia, which is believed to have caught fire as a result of a short circuit at its base. The nine workers involved, none of whom were wearing safety equipment, suffered minor burns to their hands and feet. Reports say that the LED display had not been switched off before the workers began maintenance on it. […]

avinteractive.com
Tue, Jun 4 at 2:48 PM

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Retail media networks (RMNs) are partnering with ad tech and each other to achieve scale (AdExchanger)

By James Hercher. Seems as if every retailer has its own data and ad targeting business these days. But what they don’t have is scale. […]

adexchanger.com
Tue, Jun 4 at 2:40 PM

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Winners of the Second Annual Canadian Out-of-Home Awards (COMMB)

The winners were announced on May 30th, at the second inaugural Canadian Out-of-Home Awards Gala featuring brands, agencies, and out-of-home (OOH) operators. […]

assets.ctfassets.net
Tue, Jun 4 at 1:42 PM

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101 Mistakes Billboard Companies Make (Billboard Insider)

Billboard Insider’s take: A terrific list which covers all aspects of running an out of home company (29 admin mistakes, 21 sales mistakes, 18 leasing mistakes, 16 operations mistakes, 11 financial mistakes and 5 creative mistakes). Our favorite is item 92! Chris Zukin, General Manager, Meadow Outdoor. […]

billboardinsider.com
Tue, Jun 4 at 1:34 PM

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How to prepare for InfoComm 2024 June 12-14 in Las Vegas (Commercial Integrator)

Alesia Hendley. I’m not saying you have to wear a suit, but you do have to strike a balance between business casual and finding your own unique style. My look is something I take pride in. […]

commercialintegrator.com
Tue, Jun 4 at 1:17 PM

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UPDATE: DPAA Unites OOH Industry with Brands/Agencies at Cannes Lions

NEW YORK – June 3, 2024 – The full list of brand/agency meetings, and member networking events for DPAA's Curated Experience during Cannes Lions Advertising Festival is below. For information about attending, accommodations, access to meetings, DPAA OOH Industry dinner and cocktail events, registration fees etc. contact Zach.Sherman@dpaaglobal.com. […]

dpaaglobal.com
Tue, Jun 4 at 11:23 AM

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Big LED Opportunity: Charlotte’s NFL Stadium Seeking OK, Tax Funds Support, For Massive Facelift (16:9)

There will be a huge uptick in the amount of large format LED display tech in place if the company that owns and runs ... […]

sixteen-nine.net
Tue, Jun 4 at 11:06 AM

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STRATACACHE Announces 2nd Acquisition In 24 Hours – Toronto’s Dot2Dot Communications

It is apparently M&A Day around STRATACACHE HQ, with news of a second company added to the larger business family – the small Toronto-area ... […]

sixteen-nine.net
Tue, Jun 4 at 9:55 AM

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Watchfire Dives Into InfoComm 2024 Plans

As a first-time exhibitor at InfoComm 2024, Watchfire gives an insight as to what attendees can expect to see at booth W637. The post Watchfire Dives Into InfoComm 2024 Plans appeared first on Commercial Integrator. […]

commercialintegrator.com
Tue, Jun 4 at 9:25 AM

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Curry Brand’s campaign honoring MiLaysia Fulwiley’s triumph in women’s college basketball

Introduction:In the wake of South Carolina's victory in the women’s college basketball championship, Curry Brand (the brainchild of NBA superstar Steph Curry backed by Under Armour) and Grace Outdoor Advertising, using AdQuick to assist with measurement, orchestrated a marketing campaign to honor the achievement of MiLaysia Fulwiley, a freshman guard pivotal to the team's success. […]

blog.adquick.com
Tue, Jun 4 at 9:18 AM

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TouchSource Broadens Digital Footprint By Acquiring Healthcare DOOH Network Of True Sync Media (16:9)

Denver-based TouchSource, which does digital signage and wayfinding solutions focused on healthcare environments, has done a deal to acquire TrueSync Health, the healthcare business ... […]

sixteen-nine.net
Tue, Jun 4 at 8:27 AM

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STRATACACHE Adds European Retail Services Capabilities Via Acquisition of German Firm MasterPoint (16:9)

STRATACACHE has sorted out how it can expand its retail media network activity in western/central Europe, acquiring a Cologne, Germany company that specializes in ... […]

sixteen-nine.net
Tue, Jun 4 at 7:57 AM

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Toronto adds new signage, set to rename Yonge-Dundas Square to Sankofa Square (Sign Media)

The City of Toronto is renaming Yonge-Dundas Square to Sankofa Square this May. The installation of Sankofa Square signage is expected to finish by the end of 2024. Initiated in December 2023, the renaming aims to confront the legacy of the Transatlantic Slave Trade and eliminate references to Henry Dundas, a figure who delayed British slavery abolition by 15 years. […]

signmedia.ca
Tue, Jun 4 at 12:10 AM

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Yonkers-Tron: City of Yonkers Adds Video Board to Inform Residents

Located on the Government Center Garage, "Yonkers-Tron," a LED display by SNA Displays, shares city news and events. The post Yonkers-Tron: City of Yonkers Adds Video Board to Inform Residents appeared first on Commercial Integrator. […]

commercialintegrator.com
Mon, Jun 3 at 6:08 PM

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Join the #HealthyAV Movement at InfoComm24 & Beyond

Following the positive outreach, Steve Greenblatt & Brittany DiCesare have launched the #HealthyAV movement at InfoComm 2024. The post Join the #HealthyAV Movement at InfoComm24 & Beyond appeared first on Commercial Integrator. […]

commercialintegrator.com
Mon, Jun 3 at 12:58 PM

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