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iab: Top 5 Trends in Digital Out of Home

The average global consumer is exposed to various Digital Out of Home Media for 14 minutes per week, and investments in the space are expected to grow 14.2% year-over-year between 2011 - 2017. New York City’s Fulton Center in Lower Manhattan has recently reopened, accommodating up to 300,000 daily riders and boasting more than 50 digital screens available for marketers. […]

iab.net
Fri, Jan 16, 2015 at 12:25 AM

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Outdoor media owners unite to develop an Audience Measurement system for Digital Out-of-Home (source – JCDecaux)

The world’s largest international outdoor media owners – APG|SGA, Clear Channel Outdoor, Exterion Media and JCDecaux are working together to develop the first standardised industry approach to measuring digital out-of-home (OOH) audiences. […]

Tue, Jan 13, 2015 at 5:11 AM

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New Porsche billboard picks out customers from the crowd

As new technology develops and digital services continue to grow, there are more and more ways to make your out of home advertisements unique and innovative. Billboard advertising is one of the best ways to reach a large and varied audience, but one German car manufacturer has gone a step further – using cameras and digital software to tailor their advertisements to the type of car people drive. […]

feedproxy.google.com
Tue, Jan 13, 2015 at 4:37 AM

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Posterscope: Five Top Trends for Out of-Home in 2015

The last couple of years have seen the out-of-home (OOH) industry evolve more rapidly than ever before, but 2015 is set to be the industry’s most transformative year yet. […]

slideshare.net
Sat, Jan 10, 2015 at 4:17 PM

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Posterscope Media Digest January 2015

Media Digest is Posterscope’s bi-annual update of the latest research and insight relevant to the OOH industry. This latest edition features a broad economic outlook and highlights from the Bellwether review which shows marketing budgets reached their third highest level in the survey’s history. […]

slideshare.net
Fri, Jan 9, 2015 at 4:20 PM

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Out-of-home advertising agency Billups to Acquire HEED Media (press release)

Minneapolis-Based Agency to Complement Billups' Existing Footprint With Local Market Expertise. PORTLAND, OR--(Marketwired - January 09, 2015) - Billups, the nation's largest independent Out-of-Home (OOH) media specialist agency, today announced the acquisition of HEED Media, an OOH media specialist agency based in Minneapolis, Minnesota. […]

marketwired.com
Fri, Jan 9, 2015 at 12:10 PM

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MediaWeek: The 2015 formula for outdoor success? Innovation + transformation + location

After a further year of growth, including offerings of unbelievable creativity, smart use of data and capitalising on our obsession with social media, OOH is continuing its exciting transformation, says Eric Newnham, chief executive of Talon Outdoor. […]

mediaweek.co.uk
Thu, Jan 8, 2015 at 4:09 PM

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CMO au: Porsche tailors customer message with digital out-of-home advertising

New digital advertising campaign sees customers near Melbourne Airport targeted with specific billboard message. Porsche Australia has launched a new digital out-of-home advertising campaign that will display a targeted message to drivers of its luxury vehicles at Melbourne Airport. The ‘911 Turbo’ campaign was created by oOh! […]

cmo.com.au
Thu, Jan 8, 2015 at 2:54 PM

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The Drum: Marketing mergers and acquisitions: Who’s going to be buying who in 2015?

Let’s start with outdoor, which is enjoying a bit of a renaissance. Two of the last deals of 2014 were VC house Searchlight Capital Group acquiring – for an undisclosed sum – outdoor specialist Ocean Group; and Dentsu Aegis’ purchase of Brazil’s leading outdoor operator OOH Plus, folding it into its Posterscope group. […]

thedrum.com
Wed, Jan 7, 2015 at 11:54 PM

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mumbrella: Porsche launches digital outdoor campaign that detects oncoming Porsches

Porsche has launched a new digital outdoor campaign that will display a tailored message on a Melbourne Airport digital billboard when it detects a Porche car approaching. […]

mumbrella.com.au
Wed, Jan 7, 2015 at 11:43 PM

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screenmediadaily: Outfront Media and Videri Are Poised to Redefine Mass Reach

Outfront Media’s Digital Platform May Provide Reach and Engagement That Marketers Have Only Dreamed About. LAS VEGAS, NV — Videri, an early-stage media technology company, has emerged from out of nowhere and is set to shake up the advertising world. […]

screenmediadaily.com
Tue, Jan 6, 2015 at 7:28 PM

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Billboard blunders from political parties

Last week saw the Conservatives unveil their first billboard poster campaign of the New Year, with Cameron’s party opting to use the slogan ‘let’s stay on the road to a stronger economy,’ with a backdrop of a tranquil road and a scenic view of England’s ‘green and pleasant land.’ The Tory's latest campaign billboard......starring a digitally touched-up image of a German road What the Conservatives didn’t realise, though, is just how eagle-eyed and ruthless the internet can be, with rumours on Twitter circling about the actual location of the featured road. […]

feedproxy.google.com
Tue, Jan 6, 2015 at 10:00 AM

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Dave Haynes: Forget Digital Billboards On Highways, Put Them In Cars!

General Motors is touting a new OnStar feature, announced at CES, that would push hyperlocal advertising and promotions to equipped cars and, presumably, their dashboard screens. Called AtYourService, the opt-in feature would enable “information, convenience and money-saving values” to be automatically delivered to cars. […]

sixteen-nine.net
Mon, Jan 5, 2015 at 9:55 AM

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How Dentsu’s Posterscope And Vistar Media Are Bringing RTB To Digital Outdoor (Source – adexchanger)

By Chris Swanicke. The out-of-home market will get a little more data-rich next quarter as some big digital billboard networks embrace location analytics courtesy of Posterscope and Vistar Media. […]

adexchanger.com
Sat, Jan 3, 2015 at 2:11 AM

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The Netherlands: MyAdbooker Launched Real-Time Bidding Platform For Digital Out-Of-Home Screens

Amsterdam, December 17th 2014. – MyAdbooker has launched a platform for Real Time Buying on digital out of home advertising (DOOH). With the added possibility of Real Time Bidding, MyAdbooker enables advertisers to adapt out of home advertising to real time events and situations. […]

Editorial
Wed, Dec 17, 2014 at 6:22 PM

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