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OAAA at Cannes Lions 2024: Schedule of Events June 15-20, 2024

Cannes Lions, the world’s largest Festival celebrating creativity and innovation in advertising, is rapidly approaching. For over 70 years, this global gathering unites the entire advertising ecosystem to honor the best creative work of the year and to convene on important industry issues to propel advertising forward. OOH is a vital part of those conversations. […]

OAAA
Sat, Jun 8 at 1:53 PM

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DSF launches the Digiscape – an interactive directory of its members (Digital Signage Federation)

The Digiscape provides a one-stop shop for buyers and sellers looking for digital signage products and services. It offers a searchable directory of all DSF member companies categorized by their role in the ecosystem, including content, hardware, software, installation services, and more – to represent and reflect all aspects of a digital-signage based connected deployment. […]

digitalsignagefederation.org
Sat, Jun 8 at 1:32 PM

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Even Trees Can Be Vetoed – Billboards vs Trees in North Carolina (Billboard Insider)

Governor Roy Cooper vetoed the following bill: • House Bill 198: DOT Legislative Changes.-AB. Governor Cooper made the following statement on his veto of HB 198: "Protecting North Carolina's beauty should be a top priority, but this legislation allows tree cutting and destruction of native plants around billboards. […]

billboardinsider.com
Fri, Jun 7 at 2:02 PM

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DPAA member profile: DOOH ad tech platform Displayce

We sat down with Gordon Bonifacio, Head of Sales UK for Displayce to find out more about this fast-growing company. […]

Editorial · Promoted content
Fri, Jun 7 at 1:17 PM

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Embracing the Future of Digital Signage Technology with SageNet

Experience innovation firsthand with the latest advancements in digital experiences technology from SageNet. Their cutting-edge solutions are set to revolutionize customer service and streamline operations, enhancing every aspect of the customer experience. […]

digitalsignagefederation.org
Fri, Jun 7 at 1:13 PM

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BrightSign Opens Up Its Newest Media Player To Windows 10, 11 IoT

The walls have been dropping on a lot of software and hardware products in this industry to meet demands for interoperability and to work ... […]

sixteen-nine.net
Fri, Jun 7 at 12:00 PM

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Jan Vimal appointed as head of programmatic

Out-of-home specialist 75Media has appointed a new head of programmatic. In the newly created role, Jan Vimal will grow and scale the programmatic department at 75Media. Jan brings with her over a decade spent working in the advertising sector, predominately in programmatic and adtech. […]

75media.co.uk
Fri, Jun 7 at 9:51 AM

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How To Transform Your LED Video Wall Into A 3D Deep Screen Display (16:9)

GUEST POST: Brianna Morley, Render Impact LED video walls have become increasingly popular in recent years, with their versatility and ability to display high-quality ... […]

sixteen-nine.net
Fri, Jun 7 at 9:42 AM

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The Buzz In Buzz & Bullseyes Is A Fun “What Did You See?” Panel At Start Of Next Week’s Mixer

If you go to a lot of trade shows, and have seen a lot of stuff through the years, and know a bunch of ... […]

sixteen-nine.net
Fri, Jun 7 at 9:13 AM

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Global OOH Ad Spend Almost $42B Last Year; Now Past 5% Of Total Ad Spend: WOO

Global spending on Out Of Home advertising reached $41.9B last year, up 16% from a year earlier and representing 5.2% of global ad spend. ... […]

sixteen-nine.net
Fri, Jun 7 at 8:38 AM

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Spectrio Plans Big Presence For InfoComm In Las Vegas, Both On Trade Show Floor And For Social Events

Spectrio has a big presence planned at InfoComm next week in Las Vegas, taking customers and business partners through an exhibit hall stand filled ... […]

sixteen-nine.net
Fri, Jun 7 at 8:05 AM

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OAAA’s Anna Bager expects US OOH ad spend to grow by 6% in 2024 (Media4Growth)

At the World Out of Home Organization (WOO) Global Congress in Hong Kong, Anna Bager, President & CEO of the Out-of-Home Advertising Association of America (OAAA), provided an in-depth look into the U.S. out-of-home (OOH) advertising market, in a fireside chat with Tom Goddard, President, WOO. […]

media4growth.com
Fri, Jun 7 at 12:14 AM

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Ocean Outdoor is ready for UEFA Euro 2024 and the Olympic Games in Paris (Invidis)

This summer will see two major European events: the UEFA soccer championship in Germany and the Olympic Games in Paris. Both events offer significant potential for outdoor advertising, especially for companies like Ocean Outdoor that focus on premium screens and authenticity. Ocean has even placed a countdown on its website for the Olympics. […]

invidis.com
Fri, Jun 7 at 12:10 AM

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WOO President Tom Goddard says global OOH ad spend has passed the 5% barrier

Global spending on out-of-home advertising reached $41.9bn in 2023, up 16% on 2022's $36.2bn, breaking through the 5% barrier even as online continues to dominate media growth tables. OOH now accounts for 5.2% of global ad expenditure, up from 2022's 4.7%. […]

World Out-of-Home Organisation · Promoted content
Thu, Jun 6 at 11:46 PM

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In-store retail media spend will grow to $1 billion in 2028 but will not reach 1% of total retail media spend (EMarketer)

In-store retail media ad spend will reach $1.06 billion by 2028, accounting for 0.8% of all retail media spend, according to our March 2024 forecast. Beyond the chart: In-store retail media’s growth is the result of a growing number of screens at retailers. Almost all (99.3%) of retail media ad dollars will be put toward digital channels this year, per our March 2024 forecast. […]

emarketer.com
Thu, Jun 6 at 11:44 PM

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