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In-store advertising a major contributor to Walmart’s retail media revenues (Marketing Dive)

Peter Adams, Senior Reporter. More ads have started appearing in self-checkout lane screens, TV aisles, sampling stations and over Walmart’s store radios as the retailer vies to better monetize its formidable brick-and-mortar footprint. In the offsite arena, Connect has struck deals with publishers like Disney to use its first-party shopper data to better target and measure ads on connected TV. […]

marketingdive.com
Sun, Aug 18, 2024 at 4:28 PM

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