Taps into Vistar’s Ad Server and SSP New York, NY (June 11, 2024) – Bowling Center Television (BCTV), a leading digital out-of-home (DOOH) network, today announced a significant milestone: the installation of its 1,000th screen. This achievement solidifies BCTV as one of the fastest-growing DOOH networks in the United States. […]
Agencies and Advertisers have been driving the demand for independent verification for greater confidence and transparency in their OOH investment. Monday 10 June, New York: Award-winning adtech company Veridooh today announced a global partnership with Hivestack by Perion, a leading Global Full-Stack Digital Out-Of-Home (DOOH) Platform. […]
Maybe it is maturity, finally, at 66 … but after a very long travel day to Las Vegas I wrapped up a nice dinner ... […]
By Kathryn Lundstrom. As retail media explodes to reach a projected $140 billion in global ad spend this year, according to Emarketer, major retailers have found themselves in new strata of competition. […]
Marnie Christine Cody Ware, Attorney, Hamlin|Cody. The usual out of home industry legal practice is to record a memorandum of lease as opposed to the full lease in order not to disclose proprietary details to competitors or other landlords in a market. Typically, a buyer is deemed to know what would be learned by inspecting the property and by asking occupants about the basis for their occupancy. […]
CI chats with PPDS about its eco-friendly displays, new education software and partnership with SAVe at InfoComm 2024. The post PPDS Previews Exciting InfoComm ’24 Plans appeared first on Commercial Integrator. […]
In the heart of Melbourne, JCDecaux Icon is a new unique 700 m² DooH all-round location that is one of the largest DooH screens in the southern hemisphere. The JCDecaux Icon Melbourne comprises four digital screens that have been seamlessly integrated into the facade of a new luxury apartment building in Melbourne. […]
Digital Projection's InfoComm 2024 plans include highlighting its markets-centered approach, as well as partnership opportunities with integrators. The post Digital Projection Talks InfoComm 2024 and Making Great Images appeared first on Commercial Integrator. […]
Troy Townsend, CEO of Zitcha. Measuring the effectiveness of campaigns, and then using those insights to inform media planning, is where the true value of retail media lies. Retail media is maturing, but not in the way most people think. […]
by Paul Skeldon. US retail giant Costco has joined rivals Target and Walmart with the roll out of its own retail media network, under the Mark Williamson, who is now AVP of retail media at the company. Currently in beta testing, the network will be based on the loyalty data from the retailers 74.5 million members and will leverage their past purchase history. […]
INFiLED's InfoComm 2024 plans include products for rental and staging and fixed installation, marking its continued innovation after 15 years. The post INFiLED Discusses InfoComm 2024 and 15 Years of Success appeared first on Commercial Integrator. […]
Sharp has found a nice partner to take on some of its under-utilized display manufacturing capacity in Japan, chip-maker Intel. Intel Corp and 14 ... […]
I have made, through the years, brief and abandoned runs at doing one of those graphics that try to capture and then sort by ... […]
Richard Rothfelder, Partner, Rothfelder Falick. As long as the memorandum of lease is filed of record, and it contains enough information to put potential buyers on notice of the lessee’s interest and duty to investigate further to learn more details, such a recorded memorandum of lease would be sufficient to bind these subsequent purchasers of the property and bind them to the lease terms. […]
As grocers launch retail media networks at rapid speed, third-party technology partners are stepping in to consolidate platforms, creating a single access point for CPGs that supports smaller grocers.. […]
