Projection has always been something of a fringe player in digital signage because of a series of technical barriers to adoption, most notably the ... […]
Guinness World Records has now published size data for the record-breaking LED video wall at Adele’s concerts in Munich, Germany. In an online article recognising the video wall as the largest continuous outdoor LED screen (temporary), the size is given as 4,159.7 sq metres. […]
Malaysia’s dynamic market offers a rich tapestry of advertising opportunities. The country’s population of over 33.4 million people is predominantly urban, with major cities experiencing rapid growth and development. Kuala Lumpur, the capital, alone houses over 1.8 million residents and is a bustling metropolis with a high concentration of economic activity. […]
Terms of the deal were not disclosed. No brokers were involved. Triad, a family-owned business founded in Greensboro, NC, installed its first billboard in 1972, and grew to own and operate 75 display faces, including 1 digital face. […]
The CIX 2024 session will explore how security and AV technologies are becoming more intertwined than ever in various ways. The post CIX 2024: Conference Panel to Explore Crossover of Security & AV appeared first on Commercial Integrator. […]
Sam Knights, CEO of SMG. The halo effect highlighted by Co-op and Circana’s study emphasises the huge potential wins to be had by integrating OOH into retail media network offerings more seamlessly. We’ve used a combination of retailer data, insights and previous campaign learnings to inform optimal site selection, creative direction and strategy. […]
Dan Berthiaume. Since incorporating Pentaleap's platform into its sponsored products strategy, The Home Depot says it has delivered ads that align more closely with shopper needs by highlighting the right products at the right time. According to Home Depot, advertisers have already observed an uptick in returns on ad spend. […]
Growing at a compound annual growth rate (CAGR) of 10.3 percent, the installed base of connected displays is expected to reach 149.4 million units in 2028. Market growth is driven by greater demand for digital signage solutions in all market verticals, technological advancements and a continued decline in prices. […]
Billboard Insider’s take: Every out of home lease should have a clause which allows you to terminate if the lease becomes economically undesirable in your opinion. That’s the lesson of M-59 Joy vs Lamar Advertising. In 2008, Lamar Advertising entered into leases for 2 billboards in Michigan on land owned by M-59 Joy, LLC. […]
Charlie Callari. As the year draws to a close, there’s often a final push to meet or exceed annual targets. It’s also a time when many businesses finalize their advertising budgets for the upcoming year, making it a prime opportunity to secure deals. […]
The portfolio acquisition catapults us to No. 2 in the market for large format roadside billboards. 75Media, has acquired 595 new classic 48-sheet roadside billboards, ratcheting our total estate from 580 to 1,175 and cementing our position as the number two market leader for large format roadside billboard sites in the country. […]
Singapore, a global financial powerhouse and one of the most densely populated cities in the world, offers a prime environment for outdoor advertising. With a population exceeding 5.92 million and a thriving economy, Singapore’s urban landscape provides unparalleled opportunities for billboard advertising. […]
Results from DPAA Omnichannel Decision Makers Study Presented at September 11 Webinar Event Open to Non-Members NEW YORK – September 3, 2024 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today, announced today a special webinar event on September 11 at 1pm ET on the results of its 2024 Omnichannel Decision Makers Study. […]
By Niamh Carroll. Global investment in retail media is expected to pull level with linear TV spend this year, before overtaking it in 2025, according to the latest WARC global ad spend forecast. This equalising of spend comes despite a forecast increase in linear TV ad investment this year of 1.9%. […]
NextLVL Learning supports young, diverse AV leaders, ensuring the industry becomes a lasting home for them. The post Cultivating Diverse and Youthful Talent for a Thriving Future appeared first on Commercial Integrator. […]
