While bikes historically featured static OOH ads on delivery boxes, Du Preez says that this is the first that boxes have been digitised and programmatic Digital Out-of-Home (pDOOH)-enabled, allowing a more dynamic, responsive and engaging format. […]
This latest firmware upgrade from Sony leverages cutting-edge AI analytics to deliver PTZ auto framing technology for the SRG-A40/SRG-A12 models. The post Sony Adds Firmware Upgrade for PTZ Cameras appeared first on Commercial Integrator. […]
The new partnership pairs the BrightSign built-in solution with Praevar key outdoor and semi-outdoor wall and totem displays. The post Praevar & BrightSign Partner On New Digital Signage Solution appeared first on Commercial Integrator. […]
The 2024 Integration Award winners exemplify excellence with their outstanding AV innovations and immersive experiences across sectors. The post Celebrating the 2024 Commercial Integration Award Winners appeared first on Commercial Integrator. […]
Toronto-based specialty display manufacturer Praevar has started marketing what I think is the first large-format outdoor-rated display to have a BrightSign media player built ... […]
Kantar’s 2024 analysis shows that point-of-sale (PoS) ads hold the top spot, replacing sponsored events in terms of consumer preference. PoS ads are seen as particularly trustworthy and useful and don’t hold negative connotations such as being intrusive. Other favoured channels include cinema ads, sponsored events, newspaper ads and out-of-home advertising. […]
From major layoffs at Tesla, Amazon and Microsoft to small fintech startups and apps. Cody Corrall Alyssa Stringer. The tech layoff wave is still going strong in 2024. […]
ST. PAUL — With the general election now less than 90 days away, the Minnesota Department of Transportation is reminding campaigners that state law prohibits placement of political or advertising signs in the highway right of way. […]
by Antonia Hamberger. The e-paper wrapping technology comes from Taiwanese manufacturer E Ink. It uses the same electrophoretic coloration as the full-color E Ink Spectra 6 technology, which is used for most color e-paper signage displays like those from PPDS or Sharp. […]
by Balthasar Mayer. The new contract is valued at approximately 100 million Swedish kronor, or 9 million euros. Ocean Outdoor Nordic, DooH provider in Northern Europe and part of the Ocean Outdoor Group, has extended its cooperation with pan-European digital signage integrator Visual Art. […]
As the host of Sign Expo Canada, the national trade show for the sign industry, The Sign Association Of Canada (SAC-ACE) will feature the latest products, services and trends from industry suppliers at this annual show. […]
Readers may recall how at the height of the pandemic, there were some display technology companies suggesting retailers would be adding high-brightness outdoor totem ... […]
DEADLINE EXTENDED. The deadline to submit your top campaigns for OAAA's 2024 00H Media Plan Awards has been extended to September 20, 2024, at 11:59 PM ET. The OOH Media Plan Awards program honors efficient and effective OOH and DOOH media plans that maximize the synergies between media and creative strategies within an available budget. […]
North Americans know about the annual InfoComm trade show that cycles between Orlando and Las Vegas, but may well be unfamiliar with how the ... […]
This strategic agreement positions Haivision to deliver cutting-edge combat visualization and video distribution systems for the US Navy’s Surface Combatant Fleet. The post Haivision MCS Awarded $61.2M Production Agreement by US Navy appeared first on Commercial Integrator. […]
