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More details about Coinstar’s adPlanet, a network of DOOH screens sitting on top of its kiosks (DSToday)

Coinstar launched adPlanet earlier this month, a digital advertising platform that will be featured on displays sitting directly on top of its kiosks. The HD displays will offer full-motion, animation or static imagery content. Neptune Retail Solutions will sell adPlanet content space for consumer-packaged goods in retailers. […]

digitalsignagetoday.com
Wed, Jan 20, 2021 at 12:10 AM

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CEO of DOOH adtech firm Moving Walls reviews the pandemic year and shares his expectations for 2021 (Marketing Tech News)

Moving Walls’ founder and CEO Srikanth Ramachandran recently spoke at DMWF Asia on the topic “Is Offline Media The Biggest Driver Of Online Engagement?” presenting how Moving Walls’ vision was inspired by the big screen. Sci-fi hits like Blade Runner and Minority Report predicted a future where AI-powered and highly personalised screens would interact with audiences. […]

marketingtechnews.net
Wed, Dec 16, 2020 at 7:31 PM

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16:9: Swiss computer vision Firm Advertima Bolsters Smart Digital Signage Team

The Swiss computer vision firm Advertima has announced what appears to be a serious push into AI-driven solutions for digital signage, with a focus on retail.   The company has hired an ex-Navori guy to run global sales and and former Toshiba guy as senior sales director. They’s also added a seasoned AI guy for the board of directors. […]

sixteen-nine.net
Tue, Dec 8, 2020 at 1:27 PM

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At last! Programmatic DOOH advertising for dummies – with infographic (Media Online)

By Alasdair Muller, Guerrilla IMC. Programmatic advertising refers to the sale and purchase of advertising space in real time, through software used to automate the buying, placement and optimisation of media inventory. Put very simply: programmatic media buying uses computer algorithms and various data sources to serve the right advertising to the right audience at the right time. […]

themediaonline.co.za
Mon, Nov 2, 2020 at 3:40 PM

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16:9: Canada’s Privacy Commissioner Takes Shopping Mall Operator To Task Over Video Analytics, And It’s Just Stupid

A bit of a shitstorm has spun up here in Canada over “news” Thursday that a major shopping center chain had been using computer vision in its malls to get a handle on shopper demographics, somehow threatening privacy in the process. […]

sixteen-nine.net
Thu, Oct 29, 2020 at 10:27 PM

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DOOH screens at New Zealand’s bike stations provide a wealth of ad analytics (iStart)

E-bike stations create new source of ad analytics… New digital advertising screens around Christchurch – and soon to be installed in Wellington and Auckland – are providing a wealth of analytics for both advertisers and councils, while also providing free charging and locking stations for electric bikes. […]

istart.co.nz
Thu, Aug 6, 2020 at 12:08 AM

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How the Latest Tech Advances in OOH Advertising Expand its Capabilities (Sign Media)

By Luba Giglia, Adomni. Digital out-of-home (DOOH) is the second fastest-growing advertising medium. However, less than five percent of OOH advertisements are being purchased programmatically. […]

signmedia.ca
Thu, Jul 23, 2020 at 5:17 PM

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16:9: Westfield’s DOOH Network In Malls Offers Guaranteed Real-Time Ad Impressions, “For the First Time in DOOH Industry,” It Says

Almost 10 years ago, the digital OOH media tech company Ayuda floated the idea of using video analytics to base advertising costs on a pay-per-look basis – the notion being that brands would pay for verified eyeballs as opposed to gross audiences. […]

sixteen-nine.net
Wed, Jul 22, 2020 at 8:14 PM

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16:9: AdMobilize Also Tweaks Code To Measure Audiences Even When They Wear Masks

A post earlier in the week noted how French computer vision firm Quividi had tweaked its algorithms to do face pattern detection and audience measurement even when people are wearing masks that cover their mouths and lower nose. […]

sixteen-nine.net
Fri, Jun 12, 2020 at 7:43 AM

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DSE 2020 Booth Preview: Signagelive Demo’ing Latest CMS Advances, Integrations

DSE Booth Preview: Signagelive, Booth # 2218 Why do people going to DSE need to put your company on their Must See list of booths? With over 20 years of experience in delivering digital signage solutions to thousands of customers, globally, we have a wealth of understanding of how to plan and execute the implementation of a successful digital signage network. […]

sixteen-nine.net
Thu, Mar 5, 2020 at 9:54 AM

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Laura Davis-Taylor Joins InReality As Analytics’ Firm’s Chief Strategy Officer

Anyone who knows Laura Davis-Taylor knows she is passionate about retail and particularly about technologies that can do the kind of measurement that provides conclusive measurement on whether whatever’s being done in-store is actually working. […]

sixteen-nine.net
Fri, Jan 24, 2020 at 11:26 AM

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16:9: Mad Systems Gets Patent Approval For AI-driven Personalized Messaging

The Orange County, CA-based AV solutions firm Mad Systems has been granted a U.S. patent for systems and methods that provide location-centric information about registered users based on facial recognition technology. The system, called LookingGlass Concierge, “uses facial recognition to identify and locate people. […]

sixteen-nine.net
Mon, Dec 9, 2019 at 3:18 PM

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16:9: AI-driven Audience Measurement Shows Targeted DOOH Ads Up Viewers By 65%

The French computer vision firm Quividi has released results of a methodical research test in Australian shopping malls that showed using real-time pattern detection to match ad content to viewers had distinctly positive impacts. […]

sixteen-nine.net
Tue, Nov 26, 2019 at 9:01 AM

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Adtower to Host Conference on Real-Time Data and DOOH Advertising December 03, 2019 in Dublin (AdWorld)

With digital out of home (DOOH) advertising now attracting a growing share of advertising budgets, Adtower Digital Media is hosting a half day conference on December 3rd, 2019 in association with Quividi and Intel. […]

adworld.ie
Sun, Nov 10, 2019 at 5:51 PM

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Adweek: More than 2,000 digital out-of-home billboards featuring Beckham surrounded by thousands of mosquitoes will be placed around New York

The AR filter adds a swarm of deadly mosquitoes around the head of the person using it, and those mosquitoes will only disappear after the words, “Malaria must die,” are spoken. […]

adweek.com
Tue, Sep 24, 2019 at 4:59 PM

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