Thursday, February 27, 2025

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Wednesday, September 18, 2024 Wed, Sep 18, 2024

2 Killed, Several Injured After Shooting Outside Wildberries Office in Moscow Amid Its Merger with Russ Outdoor (Moscow Times)

Wildberries is Russia's equivalent of Amazon. Law enforcement authorities said they were investigating the incident, which resulted in two police officers being injured and nearly 30 individuals being arrested. The shooting incident follows ongoing tensions surrounding Wildberries after it announced a merger with Russ Group over the summer, forming a new digital trading platform named RWB. […]

themoscowtimes.com
Wed, Sep 18, 2024 at 9:28 PM

IAB MENA releases programmatic DOOH guide for advertisers (Campaign)

Ishwari Khatu. Even though 30 per cent of the total OOH investment in the region is spent on digital screens, IAB found that only 1 per of the digital screens were purchased programmatically. In contrast, as found in the ‘IAB MENA’ Attitudes to Programmatic’ survey, the region’s perceived scale of Programmatic DOOH is significantly higher than the current figures. […]

campaignme.com
Wed, Sep 18, 2024 at 9:23 PM

Advertisers are telling us that Independent Verification is essential to the growth of OOH. It’s time for the industry to take action.

Last week, the Global OOH industry trade body, the DPAA, released its report into the media decision-making of omnichannel brand advertisers. The report paints a clear picture of an industry going through an exciting and generational shift as media owners and advertisers lean into the opportunities of programmatic buying and digital OOH. […]

dpaaglobal.com
Wed, Sep 18, 2024 at 12:09 PM

Tuesday, September 17, 2024 Tue, Sep 17, 2024

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