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Australian out-of-home media industry reports 6.7% revenue increase in Q2 2024 (Mi-3)

The Out-of-Home (OOH) industry in Australia has reported a 6.7% increase in net media revenue for Q2 2024, totalling $305.4 million. This is a significant rise from the $286.2 million recorded for the same quarter in 2023. Digital OOH (DOOH) revenue accounted for 74.4% of total net media revenue year-to-date, marking an increase from 71.9% for the same period last year. […]

mi-3.com.au
Thu, Jul 11 at 6:11 PM

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Conflicting Reports: Korean Display Giants Either Dialing Back Or Trying New Ways To Make Large MicroLED Displays (16:9)

There are a couple of interesting and conflicting reports about the interests and efforts of two giant electronics brands in the still-emerging microLED display ... […]

sixteen-nine.net
Thu, Jul 11 at 6:10 PM

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Walmart builds wide lead among US retail media networks, report finds (Marketing Dive)

Peter Adams, Senior Reporter. Specialized retailers like Chewy and Sephora generated over 1 billion impressions in Q1, speaking to growing scale for more niche players. Walmart’s retail media network is far ahead of the pack compared to U.S. […]

marketingdive.com
Thu, Jul 11 at 6:10 PM

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OOH’s share of total media ad spend continues gradual decline (EMARKETER)

by EMARKETER Editors. Out-of-home (OOH) ad spend in the US will cross $10 billion for the first time in 2027, per our March 2024 forecast. Beyond the chart: Nearly one-third (roughly 27%) of OOH advertising in 2023 was for local services and amusements, according to the Out of Home Advertising Association of America (OAAA). […]

emarketer.com
Thu, Jul 11 at 6:08 PM

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World Out-of-home Organization will hold first in-person European Regional Forum November 4-6 in Milan

This comes at a time when according to WOO’s latest Global Expenditure Survey, Europe has overtaken North America in terms of size of market by revenue, reflecting its position as the test bed for many of the most exciting developments and innovations in the industry, especially in rapidly-growing digital Out of Home (DOOH.) This too, is reflected in the increasingly dynamic Italian OOH market making Milan the perfect venue for this Europe Forum. […]

World OOH · Promoted content
Thu, Jul 11 at 5:43 PM

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Australia: Coles opens retail media network across its liquor stores (AdNews)

This capability will make Coles 360 the only retail media network offering a food and drink proposition in Australia. Coles 360 plans to connect food and drink suppliers to develop joint media plans based on similar audiences and objectives. “That’s where the real opportunity lies. […]

adnews.com.au
Thu, Jul 11 at 5:12 PM

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ATM-topper DOOH network in U.S. 7-Elevens rebrands as C-StoreTV; partners with Vengo as media sales arm (16:9)

by Dave Haynes. A digital OOH network that has screens in some 8,500 7-Elevens across the US has rebranded as C-StoreTV, and engaged Vengo as its media sales arm. C-StoreTV is rolled into the 60,000 screens Vengo markets across the U.S. […]

sixteen-nine.net
Thu, Jul 11 at 5:05 PM

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How digital signage is used in air traffic control remote towers (Invidis)

Avinor’s tower center in Bodø controls already 11 airports remotely. The remote tower concept works so well that seven additional Norwegian airports will soon also be controlled from Bodø. With the help of high-resolution video and infrared cameras and professional displays, air traffic controllers have an overview of the traffic even at far away airports. […]

invidis.com
Thu, Jul 11 at 4:54 PM

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INFiLED Unveils ArmorLED Technology for Enhanced LED Screen Durability

INFiLED's ArmorLED Technology boosts LED screen durability and reliability, reducing damage risks with advanced techniques. The post INFiLED Unveils ArmorLED Technology for Enhanced LED Screen Durability appeared first on Commercial Integrator. […]

commercialintegrator.com
Thu, Jul 11 at 1:02 PM

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LG Display & CLOi Robot Enhance SAVI Controls’ Commercial AV Experience Center

The new SAVI HQ utilized LG commercial displays and robots to demonstrate extraordinary capabilities to customers. The post LG Display & CLOi Robot Enhance SAVI Controls’ Commercial AV Experience Center appeared first on Commercial Integrator. […]

commercialintegrator.com
Thu, Jul 11 at 12:50 PM

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DPAA Study: 96% of Marketers and Agencies Planning to Increase or Maintain Spending on DOOH in the Next 12 Months

Eight in 10 Respondents to Recommend DOOH in Next Year, According to New Omnichannel Decision-Makers Study sponsored by Kochava   NEW YORK – July 11, 2024 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix, has today unveiled its newest study on the state of the marketplace. […]

dpaaglobal.com · Promoted content
Thu, Jul 11 at 11:27 AM

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Displayce, the first DSP DOOH to integrate Echo Analytics’ global point of interest library

Bordeaux, 1st July, 2024 – Displayce, the leading European programmatic platform for digital out-of-home (DOOH) advertising, announces a strategic partnership with Echo Analytics, a pioneer in geospatial data solutions. […]

dpaaglobal.com
Thu, Jul 11 at 11:07 AM

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Two-Thirds Of Big EU Businesses Still Not Set Up With Right Tech For Hybrid Work: Survey

Hat tip to AV Interactive for first posting on this … The Dutch workplace-centric AV and IT consulting and services firm Kinly has released ... […]

sixteen-nine.net
Thu, Jul 11 at 10:36 AM

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Planar Introduces UltraRes L Series 122-Inch Model

The 122-inch display will support smaller conference rooms and classrooms, with same new and improved benefits of the Planar UltraRes L Series. The post Planar Introduces UltraRes L Series 122-Inch Model appeared first on Commercial Integrator. […]

commercialintegrator.com
Thu, Jul 11 at 10:32 AM

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Proto, Amazon Web Services Collaborate On Text To Hologram(ish) Displays For Retail (16:9)

Are there many retailers who will spend $50K+ USD for a giant LCD that shows products floating around on a transparent screen? I don’t ... […]

sixteen-nine.net
Thu, Jul 11 at 8:45 AM

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