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75Media unveils highest-impact site in London

Introducing Park Royal Tower, the latest addition to our premium large format RISE+ portfolio and our highest-impacting site in London to-date. Offering advertisers seven million impacts every fortnight, Park Royal Tower gives brands a unique opportunity to reach a highly targeted and ‘always on’ audience in one of London’s busiest business districts. […]

75media.co.uk
Tue, Oct 8, 2024 at 11:05 AM

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North Memorial Health Improves Communication Across Facilities With Digital Signage

North Memorial Health has improved communication with REACH Media Network’s digital signage solutions! By integrating digital signage across its facilities, North Memorial Health has streamlined communications and created a more engaging patient experience. Discover how their partnership with REACH Media Network is making a difference in healthcare communication. […]

digitalsignagefederation.org
Tue, Oct 8, 2024 at 10:39 AM

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Info Screen In Way Of Subway Station Renos, So Construction Crew Just Builds Around (Most Of) It (16:9)

There will hopefully be some logic to this, but here’s a screwball workaround to dealing with passenger information displays while a subway station is ... […]

sixteen-nine.net
Tue, Oct 8, 2024 at 7:38 AM

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Home Depot’s new self-service ad placement tool brings together on-site, off-site and in-store ad units for suppliers of all sizes (Marketing Dive)

Chris Kelly, Senior Reporter. “We have thousands of small suppliers who may only have one to three products… and they don’t know anything about how to buy an ad, so we have to help them succeed inside of Home Depot,” explained Melanie Babcock, vice president of Orange Apron Media and monetization. […]

marketingdive.com
Tue, Oct 8, 2024 at 12:17 AM

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Panel discussion “Reinventing Digital Billboards” from Sustainable OOH Media Event by Moving Walls and Asia School of Business (Video, 52:28)

Facilitated by Narayan Murthy (Head of Adtech Sales, Moving Walls Group), the panel explored DOOH's critical role in driving the sustainability agenda forward. The conversation went beyond adopting greener technologies to reimagining the very foundation of how the industry operates. […]

youtube.com · Promoted content
Tue, Oct 8, 2024 at 12:10 AM

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Valuable Reading: QSR Magazine’s Annual Drive-Thru Report Is Out (16:9)

If you sell into the QSR sector – whether that’s hardware or software – this is valuable (and free) reading: the annual QSR Drive-Thru ... […]

sixteen-nine.net
Mon, Oct 7, 2024 at 11:14 PM

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Visual Art is still positioned as a full-service digital signage integrator in Europe (Invidis)

by Florian Rotberg. Even though the new CMS software is already a success story and the platform is set to play a more important role in the future, Visual Art is still positioned as a full-service integrator in Europe. […]

invidis.com
Mon, Oct 7, 2024 at 11:11 PM

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Out-of-Home Advertising Drives Significant ROI Gains Through Incremental Budget Reallocation (Media Village)

Modeling Analysis: Budget Shifts to OOH Yield High ROAS Gains. Automotive: An increase of OOH allocation from 1% to 2% in the Automotive vertical can lead to an overall media plan revenue gain of $52.1 million or 75% of the total optimization improvement. […]

mediavillage.com
Mon, Oct 7, 2024 at 11:06 PM

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Giant LED screen at London’s Euston station switched off (AVInteractive)

The LED display, which measures 15m by 4m, was installed in January and is operated by media company JCDecaux. Network Rail has been criticised for replacing the station's main concourse departure board with the large advertising screen and installing smaller train information boards elsewhere in the station concourse. […]

avinteractive.com
Mon, Oct 7, 2024 at 11:03 PM

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Registration Now Open For ISE 2025: Here’s The Need To Know Stuff If You’re Going (16:9)

Registration is now open for Integrated Systems Europe (ISE), the giant annual pro AV trade show and conference set for Feb 3-7, 2025 in ... […]

sixteen-nine.net
Mon, Oct 7, 2024 at 10:58 PM

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Registration opens for ‘already 20% bigger’ ISE 2025 show (AVInteractive)

Registration has opened for ISE 2025, which will take take place at the Fira de Barcelona Gran Vía from 4-7 February. ISE 2024 attracted more than 1,400 exhibitors and 73,891 unique attendees from 162 countries – and next year’s event is expected to break all records. […]

avinteractive.com · Promoted content
Mon, Oct 7, 2024 at 10:50 PM

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OAAA’s Anna Bager: “Programmatic DOOH will probably reach around the billion dollars…” (Billboard Insider)

OAAA President and CEO Anna Bager presented last week at the Digital Out of Home Insider Summit. Today about 67% of the revenue and a little bit more I would say of the inventory is static but digital out of home is where most of the growth is coming from. […]

billboardinsider.com
Mon, Oct 7, 2024 at 5:05 PM

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UK: Giant digital ad displays at Euston station cited as one of the reasons for the dangerous levels of overcrowding (Marketing Beat)

Tom West. Euston station’s giant advertising screens have been switched off by Network Rail as the body faces strong criticism for its mis-management of one of London’s major rail hubs. […]

marketing-beat.co.uk
Mon, Oct 7, 2024 at 12:10 AM

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Panel discussion “The Green Shift: Redefining Classic OOH Practices” from the Sustainable OOH Media Event by Moving Walls and Asia School of Business (Video, 52:22)

Facilitated by Mandakini Negi (Co-Founder, Moving Walls Group), the panel brought together key industry leaders to discuss what’s next for sustainability in OOH. The consensus? Sustainability is no longer an option—it’s a necessity but comes with own set of challenges. […]

youtube.com · Promoted content
Mon, Oct 7, 2024 at 12:10 AM

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Small reallocations of media budgets from TV or digital to out-of-home advertising can lead to substantial gains in ROAS (MediaPost)

The findings were presented at MediaPost's DOOH Summit in Austin, TX Friday morning by OAAA CEO Anna Bager. […]

mediapost.com
Sun, Oct 6, 2024 at 4:01 PM

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