Tom Goddard, President, World OOH. … the lack of wide range audience measurement tool is a big problem. There is also investment going into ad tech, but it's not coordinated and there is a lot of duplication… There are too many trade associations in India currently. […]
Made with a high-end projection surface from the company’s Flex Contrast PRO range, it was supplied for the Planet Ozean exhibition at the 100-metre high Gasometer Oberhausen. This venue is a gas holder turned exhibition space, known as a “cathedral of industrial culture”, and its latest exhibition, Planet Ozean, focuses on the beauty of the seas. […]
WARC's Anne Marie Kerwin talks with Andrew Lipsman, independent analyst and consultant at Media, Ads + Commerce, and Marlowe Nickell, founder and CEO of Grocery TV on the marketing effectiveness of in-store advertising. […]
To power the immersive experience, the creative team behind the Sonic Sphere turned to the amplifiers from LEA Professional. The post LEA Professional Powers Immersive Experience at Sonic Sphere appeared first on Commercial Integrator. […]
Lightware appoints Roger Takacs as EVP of Sales and promotes Marc Jones to National Sales Director. The post Lightware Expands US Sales Division appeared first on Commercial Integrator. […]
While DOOH remains the main driver of OOH revenue growth globally, in Africa the investment into DOOH is just over 20% of its total OOH revenue. However, Africa tracks behind the world in its OOH, in terms of its share of GDP. […]
McCann enhances the Bruins' Heritage Hall at the TD Garden with advanced AV design, creating an immersive experience showcasing 100 years of history. The post McCann Elevates Bruins’ Heritage Hall at TD Garden appeared first on Commercial Integrator. […]
PlexusAV signs a distribution agreement with ATEC Pro to offer AV-over-IP solutions in Austria's Pro AV market. The post PlexusAV & ATEC Pro Partner for Austrian Pro AV Market Distribution appeared first on Commercial Integrator. […]
The new partnership with ASIT brings Atlona closer to IT system integrators and consultants in the Italian market. The post Atlona Augments Distribution Channel in Italy With ASIT appeared first on Commercial Integrator. […]
NETGEAR expands its leadership team with new board members and executives to drive growth and innovation under CEO CJ Prober's direction. The post NETGEAR Expands Leadership Team to Drive Growth appeared first on Commercial Integrator. […]
Many integration companies need an honest assessment of their readiness when it comes to succession plans and future leadership. The post Is Your Future Leadership Pipeline Good Enough? appeared first on Commercial Integrator. […]
Demand for OLED displays used for tablets and laptops has spiked this year, but the use of very large OLEDs as public information displays ... […]
Guest Post: Brianna Morley, Render Impact In a world where first impressions matter more than ever, businesses are always seeking innovative solutions to captivate ... […]
£9.7bn forecast for Q2 following Men’s Euros and snap General Election, with FY 2024 forecast up 7.7% to £39.4bn London, July 25, 2024: The latest Advertising Association/WARC Expenditure Report shows UK ad spend increased 9.3% to £9.2bn during the first three months of 2024 – setting a new high for a first quarter period. […]
World Out of Home Organisation releases 2024 Global Expenditure survey. The 2024 survey was completed by 109 members, covering 85 unique territories – collectively representing 95% of global GDP and 78% of global population. Unreported territories are modelled from similar territories based on population and GDP per capita where possible, or are excluded from the study. […]
