Posts will be limited the next couple of weeks because of travels – as I am heading to LA and then on to Taiwan ... […]
You may recall a couple of weeks ago a post about the screwball workaround at a Toronto subway platform that saw construction hoarding built ... […]
Language, location and how private companies keep their financials to themselves means it is quite rare to come across data on how digital signage ... […]
Here’s a real world example of that kinetic LED tower that LG has shown this year at ISE and then InfoComm, an installation at ... […]
Colum Harmon, marketing director, PML Group. Retail is the dominant presence in 2024. One in every seven euro of display value this year has been placed by a retail brand, and prominent among them is IKEA. […]
Lisa & Dan Nausley. If you’ve ever found yourself in a sales slump, you know it can feel less like a “slump” and more like a deep, dark pit. We’ve all been there—your numbers aren’t where you want them to be, and you feel stuck. […]
This is what’s at least described as the first commercial application of a full-color electronic paper display in a retail environment – at an ... […]
Daniel Brown, editor of Digital Signage Today, interviewed Jean-Pierre Lacroix, president and chief strategy officer at SLD, a strategic design agency based in Toronto and Shanghai. Lacroix shared insights from more than three decades of experience in the evolving world of banking and retail digital signage. […]
Long-time subscription content provider DIGICHIEF has developed an interesting data partnership with a company that does what it calls healthcare intelligence to provide screen ... […]
Houston-based OptiSigns has developed and launched a third media player to a hardware line-up that pairs with its digital signage CMS platform – a ... […]
In this video, we’re breaking down the biggest roadblocks keeping DOOH from reaching its potential: 🧭 Identity Crisis: Is it a billboard or trying to be connected TV? 📊 Fragmentation: The landscape is so divided, media buyers don’t know how to handle it. 💡 Transparency Issues: Ad networks sometimes blur the lines between DOOH and connected TV inventory, creating distrust. […]
By Marie Boran, Technology Reporter. The billboards, located in the suburb of Northbrook, began displaying the offensive messages around 5:30 p.m. on Wednesday October 16. […]
Derek Haggett, CTV News Atlantic Journalist. A profane anti-Israel message on a digital billboard in Moncton, N.B., has been turned off, but the question of how it got there in the first place remains. On Wednesday, a sign reading “F--- Israel” was seen on a billboard on Elmwood Drive, a busy street next to ReCar, a used car dealership. […]
The conference attracted over 1,000 attendees according to the organization. Leaders from General Motors, Colgate, Danone, Mastercard and others spoke at the event. Barry Frey: “Where others are talking about ecommerce, DPAA members are innovating and reaching consumers on the path to purchase and at the point of purchase all in our phyical world! […]
by Antonia Hamberger. In-store screen networks are transaction-based instead of audience-based. With in-store campaigns, brands can directly measure their Return on Ad Spend (ROAS) using the retailer’s checkout data and tracking tools. […]
