Raw Feed & Search

oOh!media wins long-term contract for managing the DOOH network at Melbourne Metro Tunnel (Mumbrella)

The contract was awarded by Cross Yarra Partnership, a consortium comprising investors Capella Capital (Lendlease), John Holland, Bouygues and John Laing. OOh!media will manage the fully digital small and large format out of home network, including installation, operation, maintenance and advertising services. […]

mumbrella.com.au
Wed, Jul 31 at 10:40 AM

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Screenly First Digital Signage CMS Software Company To Sign Multinational Secure By Design Pledge (16:9)

With the global IT outage a very recent memory, and still not fully resolved for some CrowdStrike customers, software security and IT best practises ... […]

sixteen-nine.net
Wed, Jul 31 at 9:20 AM

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Times OOH secures advertising rights for Mumbai Metro Line 3 (India Times)

Mumbai: Times OOH, an Out-of-Home advertising company, has secured exclusive advertising rights for Mumbai Metro Line 3, further solidifying its urban transit advertising leadership. […]

brandequity.economictimes.indiatimes.com
Tue, Jul 30 at 6:28 PM

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Putin-approved merger of the largest outdoor ad operator with Russia’s equivalent of Amazon meets unexpected opposition from the Chechen leader (The Bell)

Is Kadyrov powerful enough to unpick a deal that was personally approved by Putin? Why the world should care: Wildberries has a unique place in the Russian economy. In 2023, goods worth 2.5 trillion rubles ($29 billion) were sold on the platform — more than 5% of all Russian retail trade. […]

en.thebell.io
Tue, Jul 30 at 6:24 PM

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If a digital billboard leads to a crash, who can be held accountable? (Orange County Register)

Most studies conducted over the years on this topic have found that the distraction to drivers from billboards doesn’t reach the serious danger level and that drivers can self-regulate their attention to billboards. […]

ocregister.com
Tue, Jul 30 at 6:17 PM

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As retail media networks widen their scope, is a reckoning inbound? (Marketing Dive)

Peter Adams, Senior Reporter. Expanding into offsite channels could alleviate supply pressures but brings more complex considerations around margins and transparency. […]

marketingdive.com
Tue, Jul 30 at 6:09 PM

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Expert-siggested DOOH ad sales commission: 8-10% base, with a bump of 5% for long-trem contracts (Billboard Insider)

By Kevin Gephart. OOH companies who have been selling digital for some time report DOOH contracts are for much smaller durations than static. If an advertiser wants static units for longer terms, why buy DOOH for longer terms? […]

billboardinsider.com
Tue, Jul 30 at 5:52 PM

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Hal Truax: AV Living Legends #57

Hal Truax joins the #AVLivingLegends family, a recognition that the former president of WyreStorm has made huge industry contributions. The post Hal Truax: AV Living Legends #57 appeared first on Commercial Integrator. […]

commercialintegrator.com
Tue, Jul 30 at 3:38 PM

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TSTC Enhances Student Engagement

Learn how Texas State Technical College (TSTC) is enhancing student engagement through dynamic digital signage. By utilizing visually appealing and interactive digital displays, TSTC aims to capture students’ attention and improve communication on campus. […]

digitalsignagefederation.org
Tue, Jul 30 at 3:32 PM

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Here’s a Different, Clever Approach To Adding Digital To Mass Transit Stop Shelters (16:9)

Digital out of home displays at higher profile mass transit stops are commonplace these days, but most of those deployed around the world are ... […]

sixteen-nine.net
Tue, Jul 30 at 12:54 PM

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2024 IoT/Connected Product Awards Now Open for Submissions

Manufacturers are invited to submit their products to the IoT/Connected Product Awards recognizing innovation across 23 categories. The post 2024 IoT/Connected Product Awards Now Open for Submissions appeared first on Commercial Integrator. […]

commercialintegrator.com
Tue, Jul 30 at 12:30 PM

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How Independent Verification is Helping Drive OOH Growth

Veridooh to speak at DPAA Research, Retail & Tech Webinar, August 7   NEW YORK – July 30, 2024 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media announced today that Mo Moubayed, Co-Founder of Veridooh will speak at its next Research, Retail & Tech webinar on August 7 at 8am PT/11am ET/4pm GMT. […]

dpaaglobal.com
Tue, Jul 30 at 11:52 AM

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Arlington Introduces LV1S STEEL Mounting Bracket

Arlington's LV1S STEEL Mounting Bracket is easy-to-install and provides stable support for low-voltage devices with a unique X-shaped design. The post Arlington Introduces LV1S STEEL Mounting Bracket appeared first on Commercial Integrator. […]

commercialintegrator.com
Tue, Jul 30 at 10:50 AM

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Swiss OOH Media Companies Facing Existential Threat From Local Government Bans (16:9)

Filling the screen inventory with enough ads to pay their way is normally the biggest challenge for digital out of home media companies, but ... […]

sixteen-nine.net
Tue, Jul 30 at 10:48 AM

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WAVIT Launches Wave of Influence Mentorship Program

The mentorship program offered by WAVIT is designed to support women as they embark on AV/IT careers or navigate career challenges. The post WAVIT Launches Wave of Influence Mentorship Program appeared first on Commercial Integrator. […]

commercialintegrator.com
Tue, Jul 30 at 9:00 AM

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