LBB Editorial. 2024 has been the backdrop for major sporting events like the UEFA Euros in Germany and the Summer Olympics in France, offering brands the opportunity to leverage OOH, writes LBB’s Olivia Atkins. Industry insiders weigh in on the effectiveness of the medium. […]
Nabendu highlighted the fact that India had seen a significant increase in digital screens, from 70,000 to 200,000 within a year. Despite this growth, DOOH still represents only about 10% of the country's out-of-home (OOH) advertising market, a stark contrast to the 40% in the United States and up to 90% in China. […]
This is the strongest H1 performance on record, achieved despite a challenging market environment over the past year. Key highlights from H1 include: • Digital Out of Home (DOOH) remained the primary growth driver for the Out of Home industry, generating $66.9 million in revenue – a 13% year-on-year increase. DOOH represents 77% of total Out of Home revenue, up from 75% for H1 2023. […]
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University of Waterloo researchers have partnered with the Canadian Standards Association Group to interview people living with disabilities about their experiences with self-serve devices including ATMs and kiosks. According to the responses, there is an overwhelming consensus that most of the devices have little to no accessibility features, according to a Mirage report. […]
Eloise Hill. John Lewis has unveiled a host of new retail media plans to help brands connect with shoppers on its website. The move means brands will be able to create and manage their own campaigns, including through banner adverts and sponsored product listings. […]
Charlie Callari. The sale I am proudest of to date is Law Tigers, America’s motorcycle lawyers. This sale started as a 3 location sale in Georgia. […]
Wildstone is Europe’s leading owner of outdoor media infrastructure and is at the forefront of digitally transforming the OOH sector. Damian Cox, Founder and CEO, told Digital Signage Pulse about the strength of billboards, the digitisation of OOH and the company’s growth ambitions. […]
Day of Discovery at CEDIA Expo 2024 offers insights and tools to integrate tech into design, enhancing clients' lives. The post CEDIA Expo’s Day of Discovery Unites Design and Tech Pros appeared first on Commercial Integrator. […]
It’s not about the product you sell. It’s about making it easy to work with you, as well as making sure your team members are pleasurable to work with. The post Differentiation in a World of Parity appeared first on Commercial Integrator. […]
NETGEAR Engage Controller has integrators raving about its simplicity and utility for commercial and residential AV networks. The post NETGEAR Engage Controller: Central Management of Your AV Switch Deployment appeared first on Commercial Integrator. […]
Panasonic Connect and ORIX partner to launch a new projector business, with ORIX holding 80% shares and Panasonic 20%. The post Panasonic Connect & ORIX Corporation Forge Strategic Partnership to Launch New Projector Business appeared first on Commercial Integrator. […]
Christie Hedra and Terra are command-and-control solutions that help integrators deliver better mission-critical outcomes. The post Christie Shares Command-and-Control Solutions: Hedra and Terra appeared first on Commercial Integrator. […]
Registration is now open for the DPAA’s annual Global Summit in New York City, back again at Pier Sixty and running October 15th. From ... […]
Women in AV/IT (WAVIT) has launched what it calls a Wave of Influence Mentorship Program, which is designed to support women as they embark ... […]
