Raw Feed & Search

Mass Media Outdoor to Rapidly Expand Digital Roadside Portfolio

London, 6th August 2024 – Mass Media Outdoor Limited is excited to announce the rapid expansion of its digital roadside portfolio which will see existing bus shelters digitised and digital freestanding units installed across the South East. This significant development marks a major step forward in enhancing the company’s digital offering and providing cutting-edge advertising solutions. […]

dpaaglobal.com
Tue, Aug 6 at 9:42 AM

Permalink

Revolutionizing OOH Advertising with IBO Speedway and IMI Integration

AdQuick is excited to announce a strategic alliance with the Independent Billboard Operators Speedway (IBO) and Integration Media Inc (IMI). […]

blog.adquick.com
Tue, Aug 6 at 7:54 AM

Permalink

Transit Advertising: How to reach audiences on the move with out-of-home (Broadsign)

Kayla Caticchio. Transit advertising refers to the placement of ads on or within public transportation vehicles, like buses, trains, subways, and taxis, as well as in transit stations and terminals. This form of advertising leverages the high visibility and daily foot traffic of public transit systems to reach a large and diverse audience effectively. […]

broadsign.com · Promoted content
Tue, Aug 6 at 12:10 AM

Permalink

First concert by Adele at her pop-up arena in Munich featured a giant LED wall (AVInteractive)

A giant LED wall that is said to be the largest in the world has been constructed at a pop-up stadium for a series of 10 concerts by Adele. The 220 x 30 metre undulating LED wall was installed at the Munich exhibition grounds operated by Munich Messe. The LED panels in use are believed to be from ROE Visual while stage design was by Stufish. […]

avinteractive.com
Tue, Aug 6 at 12:10 AM

Permalink

In-store retail media grows steadily despite barriers to adoption; and other trends in retail media networks (EMARKETER)

by Arielle Feger, analyst, EMARKETER. Although ad spend on in-store retail media will remain less than 1.0% of total retail media ad spend in the US through 2028, it will grow steadily over the next four years, per our forecast. […]

emarketer.com
Mon, Aug 5 at 7:55 PM

Permalink

OOH measurement tool endorsed by the Indian OOH trade body sparks debate among market participants (Exchange4Media)

Chehneet Kaur. Even though most people seem enthusiastic about the model, others are skeptical about new system, which is yet to prove itself. Also, it's quite limited in terms of the cities covered, audience data and inventory across the country. […]

exchange4media.com
Mon, Aug 5 at 7:47 PM

Permalink

Appeals court rules against GEFT Outdoor LLC in First Amendment argument on billboards in Evansville (Courrier and Press)

Sarah Loesch, Evansville Courier & Press. EVANSVILLE — In 2021, a judge in Indiana Southern District Court said a portion of Evansville's zoning code violated the First Amendment — three years later, a federal appeals court said it disagrees. […]

courierpress.com
Mon, Aug 5 at 7:09 PM

Permalink

Russia’s largest outdoor advertising operator Russ Outdoor completes the merger with the country’s equivalent of Amazon (Oreanda News)

Wildberries marketplace has completed the merger with Russ Group, the largest outdoor advertising operator in Russia, into RVB LLC, according to the Wildberries press service. RVB LLC has assumed all obligations to the partners and customers of Wildberries LLC. The changes came into force in the offers on August 5," the release says. […]

oreanda-news.com
Mon, Aug 5 at 7:05 PM

Permalink

A behind-the-scenes look at Saudi Arabia’s future 170-kilometer-long smart city (Invidis)

by Florian Rotberg. The largest project is Neom The Line – a 170-kilometer-long linear smart city from the Red Sea through the desert. invidis was in the Kingdom for a behind the scenes tour. […]

invidis.com
Mon, Aug 5 at 6:31 PM

Permalink

Rescue operation involved a boom truck pinned against a Clear Channel Outdoor digital billboard (Billboard Insider)

Looks like something went wrong when someone was working on a Clear Channel Outdoor digital. The individual involved was lowered to the ground safely and sustained only minor injuries. […]

billboardinsider.com
Mon, Aug 5 at 6:21 PM

Permalink

Wesco’s Phil Langley on Command-and-Control Trends, Opportunities

Command-and-control trends are explored in this video interview with Phil Langley of Wesco, who says these spaces are being democratized, with NOCs and SOCs now almost everywhere. The post Wesco’s Phil Langley on Command-and-Control Trends, Opportunities appeared first on Commercial Integrator. […]

commercialintegrator.com
Mon, Aug 5 at 5:39 PM

Permalink

White Claw’s programmatic digital out-of-home campaign drives 74% lift in purchase consideration for vodka launch (Broadsign)

Kayla Caticchio. Following its major growth after entering the hard seltzer market in 2016, global alcohol brand White Claw now holds over 50% U.S. market share in the category. […]

broadsign.com
Mon, Aug 5 at 5:28 PM

Permalink

AVer Cameras Attain Zoom Rooms Presenter Focus Certifications

The Zoom Rooms Presenter Focus certification for AVer's pro AV auto tracking camera series enhances user experience and integration. The post AVer Cameras Attain Zoom Rooms Presenter Focus Certifications appeared first on Commercial Integrator. […]

commercialintegrator.com
Mon, Aug 5 at 5:13 PM

Permalink

Extron Ships HDMI EDID Emulator for 4K, 5K & 21:9 Ultra-wide Displays

Extron's new EDID 111H 4K PLUS solves EDID communication issues, ensuring reliable 4K, 5K and 21:9 ultra-wide display performance. The post Extron Ships HDMI EDID Emulator for 4K, 5K & 21:9 Ultra-wide Displays appeared first on Commercial Integrator. […]

commercialintegrator.com
Mon, Aug 5 at 4:15 PM

Permalink

Shen Milsom & Wilke’s Mark Bennett Brown: AV Living Legends #58

Shen Milsom & Wilke's Mark Bennett Brown is the latest industry rockstar to join the Commercial Integrator #AVLivingLegends series. The post Shen Milsom & Wilke’s Mark Bennett Brown: AV Living Legends #58 appeared first on Commercial Integrator. […]

commercialintegrator.com
Mon, Aug 5 at 2:08 PM

Permalink