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Shady OOH ad operators and dubious practices contribute to safety risks of poorly built billboards in India (Exchange4Media)

Kanchan Srivastava, Senior Editor. On Friday, yet another hoarding collapsed in Kalyan City, Thane, injuring two people, and damaging cars and property. Thankfully, no lives were lost, but the incident serves as a stark reminder of the ongoing safety risks posed by these towering structures, which continue to be installed recklessly across Maharashtra's cities and towns. […]

exchange4media.com
Tue, Aug 6 at 4:58 PM

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